ALISON ACELLO
Boca Raton,FL
Summary
Ambitious marketing professional with experience developing and executing integrated marketing strategies for luxury hospitality brands. Proven ability to manage projects from concept through execution, collaborate with cross-functional teams and external partners, and ensure brand consistency across digital and creative touchpoints. Skilled in brand storytelling, content strategy, campaign execution, and client communication, with a strong eye for creating elevated experiences that align with brand vision and business goals.
Overview
6
6
years of professional experience
Work History
Content Strategist
Tambourine
Fort Lauderdale, USA
06.2022 - Current
- Develop organic social media strategies and paid social campaigns for luxury hotels, resorts, wedding venues, and hospitality events.
- Lead creative direction for Instagram and Facebook content while maintaining brand consistency across digital channels.
- Write marketing copy for social media, paid ads, email campaigns, and other digital assets.
- Collaborate with photographers, videographers, designers, and cross-functional teams, assisting with on-site photo and video productions to capture creative assets and ensure brand vision is executed.
- Analyze campaign performance and present monthly client reporting calls with strategic insights and recommendations.
- Manage multiple client accounts, balancing strategy, creative execution, and project timelines in a fast-paced agency environment.
Social Media Intern
Kira Labs
Pompano, USA
09.2021 - 12.2021
- Strengthened and grew online communities by active community management.
- Wrote short-form posts, blog articles and other content copy.
- Assisted in the creation and implementation of monthly content schedule.
- Created monthly marketing calendar mood board shoot presentation.
- Strategized and created all Instagram Stories content (promotions and national trends).
- Actively participated in SEO, Email Marketing Team Trainings.
- Created monthly influencer mailer outreach lists.
- Compiled marketing research for Affiliate Marketing (potential publisher partnerships), Site Experience, Loyalty Program, Ecom Quiz (Skin and hair quiz's).
Social Media Intern
Palm Beach County Food Bank
Lantana, USA
06.2020 - 06.2021
- Established social media presence across five platforms: TikTok, Instagram, Facebook, LinkedIn, and Twitter, enhancing outreach.
- Crafted daily themed story posts to raise awareness of volunteer program, spotlight employees, and address community needs.
- Created marketing collateral for awareness campaigns, supporting community engagement and volunteer recruitment.
- Live-streamed public events; politician visits, grand openings and fundraisers.
- Collaborated daily with management by communicating and sharing ideas.
- Visited with partnering agencies to spotlight their contributions.
- Updated website with events on a weekly basis.
Education
Bachelor of Arts - Communications Major
Florida Atlantic University
Boca Raton, FLSkills
- Content strategy
- SEO optimization
- Copywriting
- Social media management
- Paid advertising
- Performance reporting and analytics
- Brand consistency
- Creative Direction
- Client Presentations
- Brand management
Timeline
Content Strategist
Tambourine
06.2022 - Current
Social Media Intern
Kira Labs
09.2021 - 12.2021
Social Media Intern
Palm Beach County Food Bank
06.2020 - 06.2021
Bachelor of Arts - Communications Major
Florida Atlantic University