Alison Fisher
Thousand Oaks,CA
Summary
Dynamic, operations-driven sales leader with over 20 years of experience optimizing business workflows, ensuring CRM data integrity, and guiding cross-functional teams toward success. Proven expertise in seamlessly integrating front-end sales with back-end operations, including inventory management, finance, and supply chain logistics. Currently leading the digital transformation of a high-growth startup by designing custom CRM solutions and automating lead-to-order processes, driving efficiency and scalability. Committed to leveraging innovative strategies that enhance organizational performance and foster sustainable growth.
Overview
16
16
years of professional experience
Work History
Sales Manager (Operations & Systems Lead)
So Cal Fence Supply
Thousand Oaks, CA
- Current
- CRM Architecture: Spearheaded the ground-up implementation of Method CRM to centralize lead tracking, estimates, and order management, ensuring a "single source of truth" for all sales data.
- Workflow Automation: Designed and deployed automated task-assignment protocols for a growing team of 10, increasing lead response time and sales efficiency.
- Cross-Functional Liaison: Synchronize sales orders with warehouse inventory and finance departments to ensure pricing accuracy and supply chain alignment.
- Talent Acquisition: Manage the full-cycle recruitment process, including interviewing and onboarding, to scale the operations team in a fast-paced startup environment.
Sales Associate (CRM Power User)
Swickard Buick GMC
Thousand Oaks, CA
04.2024 - 12.2024
- Pipeline Management: Utilized CRM software to track complex customer preferences and purchase history, consistently exceeding monthly targets by 10%.
- Data Integrity: Maintained meticulous records of potential leads and follow-up schedules to ensure zero lead leakage.
Claims Processor
Platinum Claims Services
Thousand Oaks, CA
09.2022 - 04.2024
- Data Management: Managed high-volume claim data entry and policy reviews, maintaining strict compliance with industry regulations.
- Process Improvement: Developed strategies to optimize the claims workflow, reducing processing time and increasing team productivity.
Back Office Lead & Samsung Expert
Best Buy / Pacific Sales
01.2010 - 10.2020
- Operational Oversight: Managed back-office functions including bank deposits, cash handling, and inventory reconciliation for high-value home theater electronics.
- Technical Sales: Acted as a subject matter expert for Samsung products, translating technical specs into consumer-ready solutions and protection plans.
Education
CSNE Program - Computer Systems & Network Engineering
Moorpark College
Data Analyst & AI Certification - Data Analysis
TripleTen
Online04-2026
Skills
- Systems: CRM Architecture (Method, HubSpot), ERP Integration (NetSuite/QuickBooks), MS Office Suite (Expert Excel)
- Data integrity management
- Accuracy and precision
- Leadership: Full-Cycle Recruiting, Training & Onboarding, Cross-Functional Team Collaboration, Conflict Resolution
Timeline
Sales Associate (CRM Power User)
Swickard Buick GMC
04.2024 - 12.2024
Claims Processor
Platinum Claims Services
09.2022 - 04.2024
Back Office Lead & Samsung Expert
Best Buy / Pacific Sales
01.2010 - 10.2020
Sales Manager (Operations & Systems Lead)
So Cal Fence Supply
- Current
CSNE Program - Computer Systems & Network Engineering
Moorpark College
Data Analyst & AI Certification - Data Analysis
TripleTen