Alissa Cherek
Green Bay,WI
Summary
Dynamic Ecommerce Marketing Specialist with a proven track record at the Green Bay Packers, driving 612% engagement growth through innovative social media strategies. Expert in content calendars and influencer partnerships, leveraging analytics for impactful campaigns. Adept at cross-functional collaboration and project management, consistently enhancing fan engagement and brand visibility.
Overview
9
9
years of professional experience
Work History
Ecommerce Marketing Specialist
Green Bay Packers
05.2022 - Current
- Develop integrated marketing campaigns across social, email, SMS, web, and digital channels to drive fan engagement and product visibility.
- Lead social media strategy across Instagram, Facebook, TikTok, and X, achieving 612% engagement growth and 408% follower growth.
- Build and manage content calendars for launches, promotions, and gameday initiatives, creating and optimizing copy across platforms.
- Analyze campaign performance using Google and Adobe Analytics to guide strategy and improve results.
- Manage influencer partnerships and collaborate with creative, PR, merchandising, and digital teams on major brand and retail initiatives.
Digital Marketing and Fan Insight Intern
Green Bay Packers
08.2021 - 05.2022
- Developed and deployed promotional and lifecycle email campaigns using Salesforce Marketing Cloud, leveraging A/B testing and behavioral triggers.
- Owned monthly, quarterly, and annual reporting dashboards to inform strategy, optimize content, and brief leadership on trends.
- Supported social content initiatives and monitored performance metrics to optimize engagement.
- Designed and implemented automated customer journeys to re-engage inactive users, improving retention rates.
Communications and Events GSA
Univ. of North Dakota School of Graduate Studies
Grand Forks, North Dakota
08.2020 - 08.2021
- Create digital marketing mass communication messaging and content to execute marketing initiatives
- Implementation, coordination and execution of events
- Manage the School of Graduate Studies social media platforms
Communications and Events GSA
School of Graduate Studies
08.2020 - 08.2021
- Managed and created content for institutional social media platforms, aligning messaging with academic and enrollment goals.
- Planned and executed campus-wide events (in-person and virtual) to enhance community engagement.
- Analyzed engagement and email analytics to refine digital content strategies.
Marketing Intern
University of North Dakota Athletics
Grand Forks, North Dakota
08.2017 - 05.2020
- Displayed leadership skills as the active marketing intern team lead for Men’s Hockey game days
- Assistant coordinator of the Junior Champions kids club
- Created a Men’s Hockey marketing plan each season to ensure goals and objectives were met
- Developed, promoted and implemented new ideas that drove revenue and increased fan engagement at Men’s Hockey games
- Implemented, coordinated and executed community events
- Fulfilled donation requests
- Managed the Men’s Hockey social media platforms
- Measured and evaluated campaign results
- Wrote game day scripts, timelines and game operations paperwork
- Gave game day tours of the Ralph Engelstad Arena
- Ran on-ice and media timeout promotional games
Foundation Intern
Florida Panthers
Sunrise, Florida
05.2019 - 08.2019
- Created a strategic, revenue driving plan for the 2019 - 2020 season
- Assisted in the grant review and selection process
- Assisted with the coordination and execution of Foundation and Community Relations events/programs
- Implemented a Giving Tuesday campaign
- Implemented new revenue driving ideas for the upcoming season
- Community Outreach
Education
Master of Business Administration -
University of North Dakota
Grand Forks, NDBachelor of Business Administration - Marketing, Sports Business
University of North Dakota
Grand Forks, NDSkills
- Social Media Strategy
- Content Calendars
- Influencer Marketing & Creator Partnerships
- Social Analytics & Performance Reporting
- Trendspotting & Cultural Listening
- Email & Digital Campaigns
- Cross-Functional Collaboration
- Project Management & Leadership
- Software Tools
Timeline
Ecommerce Marketing Specialist
Green Bay Packers
05.2022 - Current
Digital Marketing and Fan Insight Intern
Green Bay Packers
08.2021 - 05.2022
Communications and Events GSA
Univ. of North Dakota School of Graduate Studies
08.2020 - 08.2021
Communications and Events GSA
School of Graduate Studies
08.2020 - 08.2021
Foundation Intern
Florida Panthers
05.2019 - 08.2019
Marketing Intern
University of North Dakota Athletics
08.2017 - 05.2020
Master of Business Administration -
University of North Dakota
Bachelor of Business Administration - Marketing, Sports Business
University of North Dakota