ALISSA MELSOPP
Charlotte,NC
Summary
Digital professional with strong background in managing complex projects and delivering impactful results. Adept at coordinating cross-functional teams and ensuring full execution of digital initiatives. Skilled in project management, digital marketing strategies, and user experience testing.
Overview
5
5
years of professional experience
1
1
Certification
Work History
Digital Marketing Manager
RSM
2024.05 - Current
- Manage a team of 3, fostering professional growth and ensuring all team members are meeting internal standards.
- Oversee all digital projects, including ideation, development, timelines, execution, and post-campaign reporting.
- Collaborate with internal account teams & clients to identify and prioritize required tasks and manage expectations.
- Spearheaded a custom digital food truck ordering platform by identifying the need, monitoring development progress, completing user testing, and providing continuous updates.
- Handled all aspects of a Rewards platform with 2 million+ users through overseeing the design and build, working closely with legal & privacy teams to ensure compliance, managing client expectations, and developing themed promotions throughout the year to encourage new memberships.
Senior Digital Marketing Specialist
RSM
2023.01 - 2024.04
- Led all digital projects, including overseeing web development, email marketing, custom digital builds, digital advertising, and influencer campaigns.
- Delegated tasks to junior members of the team and acted as a final check before submitting projects.
Digital Marketing Specialist
RSM
2021.01 - 2022.12
- Assisted the Digital Marketing Manager with various tasks including creating website content, sending marketing emails, building web forms, and other digital marketing related work.
- Worked closely with internal account teams to deliver work that went above and beyond client expectations.
Education
Bachelors of Science - Digital Information Design
Winthrop University
2020-01
Skills
- Team collaboration
- Excellent attention to detail
- Project planning & strategy
- Timeline management
Professional
Technical
- Adobe Suite (PS & AI)
- Mailchimp
- ClickUp & Asana
- Microsoft Suite
- Webflow
Certification
Fundamentals of Supervision Certification
Catapult Employees Association
October 2024 – March 2025
Timeline
Digital Marketing Manager
RSM
2024.05 - Current
Senior Digital Marketing Specialist
RSM
2023.01 - 2024.04
Digital Marketing Specialist
RSM
2021.01 - 2022.12
Bachelors of Science - Digital Information Design
Winthrop University