Alissa Mersman
Dallas,TX
Summary
Results-oriented Operations Manager/Director with over 4 years of management experience in marketing and social media. Expertise in driving client development and managing budgets to exceed performance metrics. Strong in building strategic relationships to support organizational goals. Leverages Microsoft and Google Suite to streamline processes and enhance efficiency.
Overview
4
4
years of post-secondary education
11
11
years of professional experience
Work History
General Manager
50 East Shoes
Allen, Texas
03.2025 - Current
- Directed daily retail operations for East-side shoe store
- Supervised sales staff, hiring, training, and scheduling to maintain effective team operations
- Maintained store budget and established weekly sales goals
- Managed customer service issues, resolving store concerns promptly to enhance customer satisfaction
- Performed quarterly and yearly evaluations
Director of Operations
PAINT Nail Bar
Dallas, TX
04.2022 - 09.2024
- As a Director of Operations at PAINT Nail Bar, I collaborated with marketing and sales teams to align promotional efforts with operational capabilities, driving customer engagement and improving retention rates. I also managed the annual budget, optimized expenses, and executed successful events to enhance brand awareness.
- Collaborated with marketing and sales teams to align promotional efforts with operational capabilities, enhancing brand message and increasing customer engagement.
- Managed the annual budget and monitored expenses, meeting financial targets and optimizing operational costs.
- Implemented targeted email campaigns and personalized promotions, improving customer retention rates and increasing repeat business.
- Coordinated promotional events with the marketing team, increasing customer attendance and elevating brand awareness.
- Orchestrated successful influencer collaborations and marketing events, generating buzz and expanding the customer base.
Senior Hair Stylist
Mimi's Wig Boutique
Dallas, TX
01.2017 - 04.2022
- As a Senior Hair Stylist at Mimi's Wig Boutique, I provided personalized styling consultations, managed inventory for ecommerce platforms, and ensured a high standard of customer service. I contributed to improving customer satisfaction scores and mentoring junior staff to enhance overall team performance.
- Managed inventory for ecommerce platforms to maintain product availability.
- Established customer service standards that improved client loyalty.
- Conducted team training sessions to enhance skill development among salon staff.
- Organized team training sessions to improve salon staff's skill sets.
Assistant Manager
Un Deux Trois
Dallas, TX
02.2016 - 06.2017
- As an Assistant Manager at Un Deux Trois, I provide guidance and support to the team, promoting a culture of excellence in customer service and ensuring smooth operations. I play a key role in training new employees and overseeing stock audits to maintain inventory accuracy and align with company standards.
- Provided guidance and support to staff, fostering a culture of teamwork and excellence in customer service, which led to improved team morale and client satisfaction.
- Trained new employees, ensuring they were well-versed in company policies, product knowledge, and customer service standards, resulting in faster onboarding process.
- Conducted stock audits to identify and rectify discrepancies, enhancing inventory accuracy and minimizing loss.
- Collaborated with store manager to oversee visual presentation of merchandise, aligning displays with brand image and enhancing customer shopping experience.
Education
Cosmetology
Paul Mitchell The School
Sherman Oaks, CA 09.2010 - 10.2011
High School Diploma -
Central High School
Grand Junction, CO 09.2007 - 05.2010
Skills
- Marketing Campaign Execution
- Promotional Event Management
- Operational Management
- Budget Management
- Inventory Management
- Loss prevention
- Customer retention
- Staff Training & Development
- Retail Presentation Strategies
- Customer service
- Team Collaboration
Key Projects and Achievements
Kendra Scott Spring collection launch- March 2024, Michael Kors Valentines collection launch- February 2024, Banter by Peircing Pagoda Jewelry Launch- June 2023, Dallas Nurse Appreciation- May 2023, Crook & Marker Launch – May 2023, Margarita Mile influencer event-February 2023
Timeline
General Manager
50 East Shoes
03.2025 - Current
Director of Operations
PAINT Nail Bar
04.2022 - 09.2024
Senior Hair Stylist
Mimi's Wig Boutique
01.2017 - 04.2022
Assistant Manager
Un Deux Trois
02.2016 - 06.2017
Cosmetology
Paul Mitchell The School
09.2010 - 10.2011
High School Diploma -
Central High School
09.2007 - 05.2010