Alissa Norton
Littleton ,CO
Summary
Education-minded problem solver and collaborator bringing thought leadership, levity, and compassion to mission-driven organizations.
Overview
12
12
years of professional experience
Work History
Senior Manager, Mental Health Content Strategy
Teladoc Health (acquired Livongo, MyStrength)
07.2018 - 09.2023
- Brought member-facing educational mental health and wellness products to market
- Collaborated with product, design, marketing, clinical, UX research, data analytics and engineering teams to enhance user engagement
- Supervised 5-member team of content strategists and multimedia producers and supported professional development
- Led clinical strategy, curriculum design, writing, art direction, media production, CMS maintenance, and process tracking
- Developed and evangelized content standards
- Reviewed client-facing assets for accuracy and quality
- Designed intensive content development process including clinical, cultural inclusivity, voice and tone, plain language, international, and regulatory reviews
- Contributed to design and rebrand efforts across multiple lines of business
- Demonstrated professional judgment, discretion, tact and diplomacy
- Participated in accessibility, diversity, and inclusion efforts company-wide
Manager, Mental Health Content Strategy
Teladoc Health
Senior Content Strategist
Livongo For Behavioral Health/MyStrength
Executive Producer/Owner
Blueprint Productions
08.2016 - 12.2020
- Built multimedia consultancy from the ground up
- Developed marketing and content strategy plans for diverse clients
- Directed communications, acquisition, and budget
- Oversaw curriculum development, video and audio production, course creation, and crew logistics
Educational Content Producer
Schroeder Publishing
12.2014 - 07.2016
- Created and launched new line of business, delivering one long-form video course every 3 months
- Oversaw internal and external messaging for new product
- Collaborated with marketing and executive team to develop communication strategy
- Partnered with sponsoring brands to drive engagement and growth
- Hired, trained, and supervised freelance production team
- Developed video trailers for new product launches
Director of Content & Education
Craftsy (acquired By NBC Universal)
10.2011 - 10.2014
- Designed pre-production, curriculum development and video course creation process as 21st member of fast-growing startup
- Thrived in rapidly changing environment
- Hired, trained, and supervised 18-member producer team and oversaw live production for 400 long-form courses annually
- Earned two promotions in three years
- Partnered with sponsors and SMEs to build consistent industry reputation and branding
- Collaborated with other directors to provide seamless communication, marketing, web development, and operations
Education
Master of Fine Arts - Creative Writing
Colorado State University
Fort Collins, CO 05.1994
Bachelor of Science - Human Development & Family Studies
Colorado State University
Fort Collins, CO05.1991
Skills
- Strategic Planning
- Cross-Functional Teamwork
- Complex Problem-Solving
- Project and Process Management
- Branding & Creative Direction
- Multimedia Content Development
- Verbal and Written Communication
- Inclusive, Psychologically Safe Leadership
TECH SKILLS
Microsoft Office
Google Suite
LMS/CMS
Sharepoint
AirTable
Trello
JIRA
Canva
Figma
Miro
Slack
Mailchimp
Adobe Suite
Openreel
Volunteer Work
Youth Writing Coach
Posse Foundation, Chicago, IL
Food Pantry Assistant
Jeffco Action Center, Lakewood, CO
Foster Home Provider
Foothills Animal Shelter, Golden, CO
Parent Volunteer
Dakota Ridge High School, Bear Creek Youth Sports
Additional Experience
Founder
Art & Soul Women's Creativity Retreat, Savor Hawaii Culinary Retreat
Marketing & Events Assistant
Transitions Senior Care, The Art of Cheese
Grant Writer
Planned Parenthood of the Rocky Mountains
Creative & Critical Thinking Instructor
Westwood College
Sales Director, Advertising Manager
F&W Media, CK Media, Creative Crafts Group
Elderhostel & Conference Coordinator
Colorado State University/Pingree Park
Composition and Creative Writing Instructor
Colorado State University Department of English
Timeline
Senior Manager, Mental Health Content Strategy
Teladoc Health (acquired Livongo, MyStrength)
07.2018 - 09.2023
Executive Producer/Owner
Blueprint Productions
08.2016 - 12.2020
Educational Content Producer
Schroeder Publishing
12.2014 - 07.2016
Director of Content & Education
Craftsy (acquired By NBC Universal)
10.2011 - 10.2014
Manager, Mental Health Content Strategy
Teladoc Health
Senior Content Strategist
Livongo For Behavioral Health/MyStrength
Master of Fine Arts - Creative Writing
Colorado State University
Bachelor of Science - Human Development & Family Studies
Colorado State University
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