Alivia Brigman
Winston-Salem,NC
Summary
Dynamic digital marketing professional with a proven track record at Cars.com, excelling in client relationship management and performance marketing. Expert in Google Ads and data-driven strategies, I drive revenue growth and optimize campaigns, achieving significant lead generation and engagement improvements for automotive clients. Passionate about delivering tailored solutions that meet evolving business needs.
Overview
7
7
years of professional experience
1
1
Certification
Work History
Account Executive
Cars.com
Greensboro, North Carolina
05.2025 - Current
- Manage a territory of automotive dealerships across North Carolina, serving as a strategic marketing partner and driving revenue growth through digital advertising solutions across the Cars.com marketplace and related products.
- Consult with dealership leadership using data from GA4, CRM platforms, and marketplace analytics to optimize inventory visibility, improve lead generation, and increase shopper engagement.
- Generate new business while expanding existing accounts by presenting tailored digital marketing strategies that improve vehicle merchandising, online reputation, and buyer acquisition.
Freelance Digital Marketing Consultant
Self - Employed
01.2020 - Current
- Executed comprehensive digital marketing strategies for 100+ clients, focusing on performance-driven paid media and organic acquisition across web and social platforms.
- Created engaging, high-performing ad creatives and marketing visuals in Adobe Creative Suite and Canva, tailored to platform specifications and audience behavior.
- Conducted in-depth performance analysis using platform analytics and reporting tools to inform ongoing campaign optimization and strategic recommendations.
Digital Marketing Account Manager
DRiVEAUTO
07.2022 - 03.2025
- Cultivated strong client partnerships by delivering tailored, data-backed marketing strategies that aligned with evolving business needs.
- Managed a portfolio of 30+ automotive clients simultaneously, overseeing over $300K in monthly advertising spend across digital platforms.
- Monitored market trends, competitor activity, and consumer behavior to inform strategy and maintain a competitive edge.
- Managed and optimized cross-platform ad campaigns—including Google SEM, Facebook Ads, Vehicle Listing Ads (VLAs), and Connected TV (CTV)—for 30+ clients, aligning strategy with dealership goals and audience behavior.
Digital Marketing Director
Autostar USA
07.2021 - 06.2022
- Oversaw digital and traditional marketing for six dealerships and eight automotive brands.
- Managed $80-100K monthly marketing budget, ensuring cost-effective allocation.
- Partnered with third party agencies that helped co manage omni-channel campaigns that integrated SEO, SEM, geofencing, and buyer behavior.
- Directed creative development of digital and print marketing assets.
Digital Marketing Manager
C4-Analytics
02.2019 - 10.2021
- Cultivated strong client partnerships by delivering tailored, data-backed marketing strategies that aligned with evolving business needs.
- Managed a portfolio of 30+ automotive clients simultaneously, overseeing over $300K in monthly advertising spend across digital platforms.
- Monitored market trends, competitor activity, and consumer behavior to inform strategy and maintain a competitive edge.
- Managed and optimized cross-platform ad campaigns—including Google SEM, Facebook Ads, Vehicle Listing Ads (VLAs), and Connected TV (CTV)—for 30+ clients, aligning strategy with dealership goals and audience behavior
Education
MBA - Marketing Management & Research
Liberty University
01-2021
BA - Marketing Management & Research
Western Carolina University
01-2020
Skills
- Account & Client Relationship Management
- Digital Marketing Strategy & Execution
- Google Ads & Google Analytics
- CRM Integration & Automation
- SEO & Keyword Optimization
- Social Media Marketing & Influencer Partnerships
- B2C Lead Generation & Conversion Optimization
- Budget Management & ROI Analysis
- Paid Media / Media Buying
- Performance Marketing
Certification
- Google Ads Certification
- Salesforce Certified
- Google Analytics Individual Qualification (IQ) Certified
- HubSpot Marketing Systems Certified
- HubSpot Digital Marketing Certified
Accomplishments
Awarded 2025 Rookie of the Year – Southeast Region at Cars.com for exceptional new business development, sales performance, and revenue growth within first year in role.
Timeline
Account Executive
Cars.com
05.2025 - Current
Digital Marketing Account Manager
DRiVEAUTO
07.2022 - 03.2025
Digital Marketing Director
Autostar USA
07.2021 - 06.2022
Freelance Digital Marketing Consultant
Self - Employed
01.2020 - Current
Digital Marketing Manager
C4-Analytics
02.2019 - 10.2021
MBA - Marketing Management & Research
Liberty University
BA - Marketing Management & Research
Western Carolina University