Alivia Kendrick

• Curated media strategy for Social and Display both yearly and quarterly views worldwide.
• Lead creative strategy for social platforms Meta, Pinterest, Linkedin, TikTok.
• Created monthly promotions based upon competitors and market trends.
• Created the influencer program, partnering with the organic social manager to launch both UGC and Influencer campaigns.
• Managed $200,000/month in display buys
• Managed $50,000-$100,000/month in Meta social campaigns in North America, France, Italy, and Germany.
• Curated internal process for creative requests, copy outlines, and campaign themes to support key products within the organization.
• Formatted company wide paid media naming convention sheets, pacing sheets, media plan templates, and reporting templates.
• Coordinated monthly Key Performance Indicator calls to go over results and aligning teams to monthly goals.
• Curated a yearly media plan managing over two million dollars in social ad spend.
• Planned and launched Youtube shorts campaigns to support the brand from both an awareness and ROAs driven efforts.

• Strategically crafted tactical campaigns across all social platforms Pinterest, Meta, TikTok, LinkedIn, TikTok, and Snapchat for over $12 million dollars across 18 different brands.
• Activated over $350,000 in direct to consumers campaigns measuring success off of return on ad spend and sessions generation.
• Activated $300,000 in TikTok shop campaigns.
• Proficiently managed over $400,000 in boosting and whitelisting campaigns while allocating dollars based upon creator following and brand objectives to each individual platform.
• Proficiently provide updated benchmarks across all social platforms at all stages of the funnel: Awareness, Consideration, and Sales to ensure clients are measuring success correctly for all active campaigns.
• Achieved one of the lowest CPMs on the Pinterest platform of $2.15 with a budget of over $1.2MM during highly competitive flight times.
• Activated and managed Pinterest takeovers of $450,000 in 7 days.
• Actively present tactical plans, reporting results, and optimization calls across all clients.
• Aided clients with creative production using added value on social platforms as well as ensuring best practices are followed per platform.
• Proficiently managed reporting dashboards like Datorama for multiple clients to ensure accurate and real time access to data.
• Manage and activated TikTok shop across multiple brands.
• Prepared monthly sales reports to document sales volumes, potential sales and areas of proposed client base expansion.
• Conducted thorough market research to obtain detailed understanding of consumer needs and trends.
• Worked with the internal teams to craft media plan templates and processes to best help client communications.
• Actively lead team meetings to delegate tasks to team members on upcoming deliverables on a weekly basis.
• Aided the creative team in platform best practices to scale performance.
• Worked with influencers across CPG goods to boost and whitelist across brands like Paper Mate, Sharpie, O-Cedar, and Rust-Oleum
• Lead reporting calls both internally and externally
• Leading a team of 3 people across 4 clients, allocating tasks and campaign launched.

Extracurricular

• President of the fun committee, creating team and company activities to build community and moral.

• Methodically crafted tactical plans for clients over long periods of time.
• Recommended activation time frames and budgets for specific clients and products.
• Implemented tactical plans on platforms like Pinterest, TikTok, Meta, and Reddit.
• Reported monthly results to clients on active media plans
• Built and structured media plans and documents to enable efficient processes for the team.
• Client presentations for multiple discussions through the media process.
• Implemented billing processes per client.
• Following best practices per the platforms, gave recommendations for creative needs on a client basis.
• Built strong experience on multiple reporting platforms to better direct client communication.
• Worked hand in hand with platform reps to create results through media flight times.
• Strong knowledge in the influencer portion of paid social not only in the multiple forms of boosting and promoting, additionally in content rights and platform capabilities.

• Prepared monthly calendar to manage online content across multiple platforms.
• Coordinated positive media interviews and events sponsorships.
• Developed and implemented strategic social media marketing plans.
• Engaged with and responded to online audience through relevant comments.
• Oversaw special promotional events to drive positive media coverage, boost revenue and enhance sales.
• Collaborated with public figures, companies and press to boost and enhance brand on social media.
• Built and maintained corporate image, brand and identity.
• Directed activities of external agencies, establishments or departments.
• Planned advertising campaigns for online, print and other mediums.
• Marketed products and services at tradeshows and promotional events.
• Planned and facilitated meetings to share marketing plans and explain future business goals.
• Spearheaded creation of blogs and social media content.
• Clients: Expo Reality West Chester Ohio, The Muscle Center, ESF Crossfit, a range of sports and lifestyle influencers, and Revival Coffee House.