Alix Redmonde
Marketing, Public Relations, Journalist, Non-Profit Development
6501 Waterford Circle Sarasota,FL
Summary
Non-profit professional and experienced journalist. Skilled at working under pressure. Adept at finding and developing unique stories that resonate with viewers and readers. Curious. Passion for developing engaging content.
Overview
28
28
years of professional experience
5
5
Certifications
Work History
Director of Communications
Roskamp Institute
05.2023 - Current
- Reestablished Roskamp Institute as a leader in research of Alzheimer's disease and other neurological disorders, ensuring Roskamp has a visible and continuous presence on local/regional TV news, talk shows, radio and print
- Cultivate donors by educating them on Roskamp Institute and Translational Research, which is taking the discoveries from the lab and applying them to a clinical setting
- Conduct presentations at residential communities, country clubs, social clubs and health fairs
- Sharpening web and Social Media engagement
- Targeting Suncoast organizations that will benefit working with Roskamp. One example: Veterans groups and Roskamp research into PTSD and Gulf War illness
- Planning and executing multiple events for 2024, including Polo for Brain Health, Veterans Day Open House and lab tours
Chief Executive Officer
Parkinson Place
08.2019 - 05.2022
- Transformed Parkinson Place into lively and positive community, offering joy and hope for members
- Rejuvenated PP Brand in response to the Pandemic by creating a virtual, video-based enterprise
- Cultivated media relationships pitching news stories
- Acted as face of PP. Produced and appeared as talent in PP PSA's, commercials and workout videos
- Produced and hosted events including Parkinson Place Virtual Summit, bringing together leading experts in movement disorders
- Represented Parkinson Place at local events and fundraisers
Director, Media Relations
CAN Community Health
01.2017 - 07.2019
- Created media relations position.
- Relaunched CAN Brand, identifying services, unique market positions and outreach exclusive to CAN team
- Developed media strategies, accompanying budgets and messaging
- Put CAN in the news. Collaborated with news operations across 32 locations in four states, pitching CAN stories no one else was telling. Content aired locally and on NBC and CNN affiliates countrywide
- Put CAN on TV. Produced and hosted weekly TV show, “CAN Community Health."
- Produced and appeared as talent in CAN commercials, PSA's and video presentations.
Health & Medical Reporter
WWSB ABC7
04.2013 - 02.2017
- Researched, shot, wrote and edited accurate, engaging health and medical stories
- Appeared on-air fronting my work
- Built only M-F locally-produced medical franchise in the entire Tampa DMA at the time
- Approached health stories in human terms (eliminating medical-speak, removing scary), showcasing patients and physicians who, through their stories, offered hope
Health & Fitness Correspondent/Vlogger
Herald-Tribune Media Group
07.2011 - 06.2013
- Chronicled local fitness scene through weekly online videos and stories, generating significant page views
Multimedia Journalist/Producer/Show Host
WSNN-TV
11.2010 - 04.2013
- Award-winning journalist
- Shot, wrote and fronted weekly SNN franchise "Dog Days," showcasing Suncoast animals up for adoption at area shelters and agencies. Adoption rate for featured animals exceeded 90%
- Shot, wrote, edited and fronted news stories
- Hosted more than 200 episodes of "Local Doctors on Call," a live call-in TV show featuring physicians and healthcare organizations
- Built team that launched and produced "LDOC"
Producer/Talent
HealthPlus Media
01.2007 - 01.2008
- Produced marketing materials and TV commercials for Tampa Bay physicians. Researched and wrote presentations. Coached clients
- Appeared as talent in commercials and client presentations
Talk Radio Host
1220 Radio WIBQ/WSRQ
01.2006 - 01.2007
- Engaged listeners as M-F host of three-hour call-in show covering local, national stories making headlines
Aerobic Editor/Art Director
Chelo Publishing
01.2000 - 01.2006
- Led and managed multiple projects from conceptual stage through to launch.
- Wrote articles for Exercise for Men Only, Men’s Exercise and Best Body magazines.
- Cast and produced magazine photo shoots. Coached models
Director, Group Exercise
West Side YMCA
01.1997 - 03.2002
- Developed successful group exercise program, including Y's first Spin program
- Created innovative internal and outreach programming
- Monitored office workflow and administrative processes to keep operations running smoothly.
Skills
- Extensive contacts within local/regional media
Excellent storyteller, researcher, fact checker
Accomplished video/still photographer/editor
Own professional-grade video/still camera gear
Let's Talk
English
Excellent
French
Excellent
Japanese
Good
Learning Spanish & Italian
Basic
Certification
Suncoast C.A.R.E. Awards 2020, Parkinson Place for Best Parkinson's Resources
Interests
Share my life with a retired Thoroughbred, two dogs, bunny, two doves
Appeared on stage, on horseback in eight seasons at Metropolitan Opera, NYC
While living in NYC, regularly appeared as fitness expert on NY1, Fox 5, WCBS and Food Network
Published children’s book author, "It’s Great to be Different" Another book in the works
MC Suncoast events including Suncoast Blood Center Galas, Second Chance/Last Opportunity Luncheon, Florida Cancer Specialists
METV Red Carpet talent/interviewer, including Sarasota Film Festival
My Short film documentary, Six Degrees of Sarasota, screened at the 2019 Sarasota Film Festival and Perennial Film Festival
Appeared as supernumerary in Sarasota Opera’s productions of "Manon Lescaut" Built multi-part TV series around it
Timeline
Director of Communications
Roskamp Institute
05.2023 - Current
Chief Executive Officer
Parkinson Place
08.2019 - 05.2022
Director, Media Relations
CAN Community Health
01.2017 - 07.2019
Health & Medical Reporter
WWSB ABC7
04.2013 - 02.2017
Health & Fitness Correspondent/Vlogger
Herald-Tribune Media Group
07.2011 - 06.2013
Multimedia Journalist/Producer/Show Host
WSNN-TV
11.2010 - 04.2013
Producer/Talent
HealthPlus Media
01.2007 - 01.2008
Talk Radio Host
1220 Radio WIBQ/WSRQ
01.2006 - 01.2007
Aerobic Editor/Art Director
Chelo Publishing
01.2000 - 01.2006
Director, Group Exercise
West Side YMCA
01.1997 - 03.2002
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