Jorge De La Cruz
Sacramento,CA
Summary
With over 10 years of private sector and public sector management experience in communications, public affairs, government affairs, marketing and social media, I focus on leading teams in the development and execution of strategies for media engagement, public engagement, outreach campaigns, external communications and internal communications. As a bilingual speaker, fluent in English and Spanish, I maintain a consistent lens for cultural sensitivity and inclusivity.
Overview
13
13
years of professional experience
Work History
Director of Communications
Mendoza Immigration
Sacramento, CA
12.2022 - Current
- Responsible for overseeing all aspects of internal and external communications, press and media relations, as well as governmental affairs at both the state and federal levels. This includes engagement with the CA Governor's Office, CA Assembly, CA Senate, Mexican Consulate, United States Citizenship and Immigration Services, Department of Homeland Security, and the National Visa Center. The role extends to managing these responsibilities across all Mendoza Immigration Offices, including those in Sacramento, San Jose, Mesa AZ, and the Ciudad Juarez, Mexico office. In addition to leading staff, the role involves coordinating communication strategies, maintaining messaging tools, revising policies and procedures, and overseeing initiatives related to Spanish language communication.
Acting Deputy Director/Assistant Deputy Director of Public Affairs & Communications
California State Lottery
Sacramento, CA
01.2020 - 11.2022
- Responsible for leading staff in executing communication efforts, developing messaging tools, updating policies and procedures, and managing the Spanish language communication initiative.
Bilingual Public Information Officer
California Department of Public Health
Sacramento, CA
10.2016 - 01.2020
- Formulated media responses, worked on bilingual health campaigns, managed Spanish Social Media, and contributed to the relaunch of the CDPH website.
Marketing Officer & Legal Assistant
Mendoza and Campos Law Office
Elk Grove, CA
01.2015 - 01.2016
- Communicated between attorneys, clients, and government representatives, created website content, managed social media, and assisted with legal documents.
Chief Marketing Officer
Simply Legal USA, LLC
Sacramento, CA
01.2014 - 01.2016
- Developed and executed marketing strategies for an immigration app, growing its user base and expanding outreach.
Marketing Coordinator
SEG/ Moet Hennessy USA
Sacramento/San Francisco, CA
01.2011 - 01.2015
- Organized and led promotional events, maintained business accounts, and generated new business for the company's products.
Education
J.D. - Law
Lincoln Law School
Sacramento, CA05-2027
Bachelor of Science - Business Administration - Marketing
California State University, Sacramento
Sacramento04-2020
Skills
- Bilingual - State Certified, Proficiency in English and Spanish
- Responding to sensitive, controversial, high profile, and high-risk policy inquiries received from the media, government officials, and the public
- Advising government officials on media relations strategies and tactics to effectively communicate with the public
- Maximize communication efficiency between the organization and constitutional officers
- Mass media campaign development, design, and deployment
- Digital and social media logistics and content development
- Press and media outreach: Information distribution through all major means of communication
- Leading and managing policy development
- RFP management and Contract administration
- Organizing and leading Commission meetings
- Extensive experience serving underrepresented communities
- Extensive experience with cultural sensitivity and inclusivity
Accomplishments
- First DACA recipient to be appointed to a leadership position by a California Governor
- Awarded an Emmy with Univision 19, recognizing elite business administration accomplishments and entrepreneurship
- Awarded the 2020 MarCom Platinum Award with Fraser Communications and the California Department of Public Health
- California State University, Sacramento Student Leader of the Year 2013
- Lance D. Atkinson Memorial Full Ride Scholarship to CSUS to study Business Administration in 2009
Languages
English
Native/ Bilingual
Spanish
Native/ Bilingual
References
References available upon request.
Timeline
Director of Communications
Mendoza Immigration
12.2022 - Current
Acting Deputy Director/Assistant Deputy Director of Public Affairs & Communications
California State Lottery
01.2020 - 11.2022
Bilingual Public Information Officer
California Department of Public Health
10.2016 - 01.2020
Marketing Officer & Legal Assistant
Mendoza and Campos Law Office
01.2015 - 01.2016
Chief Marketing Officer
Simply Legal USA, LLC
01.2014 - 01.2016
Marketing Coordinator
SEG/ Moet Hennessy USA
01.2011 - 01.2015
J.D. - Law
Lincoln Law School
Bachelor of Science - Business Administration - Marketing
California State University, Sacramento
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