Member of Senior Staff overseeing the development and implementation of statewide communications strategy
Providing insight on the latest in the news, attack strategies, messaging push for the day, month and week based on the news cycle
Primary on-the-record spokesperson and first point of contact for the media, pitched stories and provided quotes to reporters.
Responsible for building media relations and booking appearances for local and national media
Reported directly to the Senator on daily communications briefings
Social media manager, responsible for approving content and maintaining metrics for the Senator
Wrote remarks and speeches for interviews, off-the-record meetings, press events, endorsement events and major conferences in Florida and nationwide
Collaborated with digital team on creating fundraising and grassroots content, by providing ideas for copy, and approving content before it was sent out from the campaign and Senator’s name.
Enhanced brand visibility by developing and executing strategic communication plans.
Established strong relationships with key media outlets, fostering a favorable image of the candidate.
Implemented social media strategies, boosting online presence and audience engagement.
Media affairs Director
National Republican Senatorial Committee
01.2021 - 12.2022
Collaborated with Senate campaign officials and their staff to promote Republicans across the nation through management of press relations, surrogate development, rapid response, media booking, strategy, and opinion-editorial placement
Developed media relationships nationwide including states like Arizona, Nevada, Florida, Pennsylvania, New Hampshire, North Carolina, Georgia, and Washington
Primary booker for the NRSC Chairman on all media engagements
Wrote speeches and remarks for the NRSC Chairman’s events across the country
Primary social media manager for the NRSC.
Deputy Communications Director
Senator Rick Scott’s office
01.2019 - 12.2021
Strategized with communications team on weekly messaging and media availabilities
Booked Senator Scott on media in Florida and nationally
Assisted in event planning and logistics, primarily open-press events
Created and managed social media accounts for the newly elected Senator from scratch and produced 10-15 posts per day.
Director of Operations and Scheduling
Rick Scott for Florida 2018 Senate Campaign
04.2018 - 11.2018
Coordinated and managed Governor Rick Scott’s daily schedule, travel and logistics on the campaign
Planned and organized events around the state and country, including rallies and bus tours.
Oversaw daily operations across multiple departments, ensuring seamless coordination and efficient execution of tasks.
Deputy Director of External Affairs
Governor Rick Scott office 2012-2018
01.2015 - 04.2018
Coordinated and managed Governor Rick Scott’s daily schedule, travel and logistics
Planned and organized events around the state including, jobs announcements, Veteran’s events, transportation events, and rallies
Assisted in emergency operation responses during various hurricanes in the state
Coordinated with Senior Staff members on different agency events and announcements.
Collaborated with other department heads to ensure smooth functioning of the Governor's activities.
Education
Bachelors - Political Science and Psychology
Florida State University
Tallahassee, FL
05.2014
Skills
Bilingual in English and Portuguese, comprehensive in Spanish
Event planning (press events, media gaggles, conferences, rallies)
Social media – Including Twitter, Facebook and Instagram