Alla Simoneau
Farfield,CT
Summary
Technology and Innovation Executive with 18 years of experience driving global GTM strategy, product innovation, and commercial growth for AI/ML platforms. Proven expertise in building high-performing, cross-functional teams to accelerate customer acquisition and market share. Adept at translating complex technical challenges into compelling, scalable value propositions that drive revenue. Recognized for building, leading, and mentoring top-performing organizations to drive operational excellence.
Overview
17
17
years of professional experience
1
1
Certification
Work History
Physical AI Practice Leader & GTM Leader
Amazon Web Services
09.2025 - Current
- Market Leadership & Team Building Built Physical AI Practice from zero to operational GTM engine in 6 months—scaling to 11-person direct global team (1 GTM lead, 10 strategists and applied scientists) across NAMER, EMEA, and APAC - with over 70 regional indirect resources.
- Ecosystem Innovation & Customer Impact Launched first of its kind Physical AI Fellowship, leading partnership with NVIDIA and MassRobotics, delivering 17 premier startup engagements that collectively raised $480M in incremental funding. Generated significant media coverage (Yahoo, Forbes) and industry visibility across A3, CES, and NVIDIA GTC.
- Strategic Positioning & Thought Leadership Authored pan-Amazon strategic narratives elevating AWS Physical AI positioning across Robotics OEMs, Automotive Tier 1 Suppliers, and Model Providers. Co-authored 4 thought leadership publications and launched Forbes Physical AI series, establishing external market leadership.
- Enterprise Execution & Revenue Growth Leading technical scoping with premier AWS customers across Auto/Manufacturing, Energy, PubSec, and Utilities verticals. Orchestrated joint AWS-NVIDIA-Cobot workshop with John Deere manufacturing innovation team, demonstrating enterprise-scale Physical AI capabilities.
- Strategic Partnerships & GTM Execution Partnering with AWS service teams on Physical AI strategy, GTM execution, and customer delivery.
Global Head of GenAI Startups
Amazon Web Services
01.2025 - 09.2025
- Talent & Operations Built high-performing global team by securing 5 of 6 critical hires (2 NAMER/EMEA strategists, 3 regional scientists). Established operational excellence framework with business metrics tracking and management reporting systems across startup sales ops and GenAIID. Implemented global 'closed/lost' sub-reason taxonomy enabling consistent data-driven analysis.
- Revenue Performance Delivered $44.8M YTD ARR against revised $44M FY'25 goal—42% above original $31.5M target and 255% growth from $12.6M FY'24 baseline.
- Strategic Execution & Leadership Launched startup practice field enablement deck distributed to executive leadership for strategic alignment. Orchestrated worldwide sales leadership interlocks to unify go-to-market initiatives. Led global startup practice offsite in NYC, driving team alignment and strategic focus. Launched Startup Ignite program leveraging GenAI platform to accelerate startup GTM—secured 8 customer commitments by September 12. Developed and presented forward deployment engineering offerings for startup segment.
Global Growth Leader, GTM and Technical Business Development
Amazon Web Services
04.2020 - 12.2024
- Global go-to-market leader for the AWS Innovation & Transformation program, developed and executed comprehensive business development strategies, forging key partnerships and generating new business opportunities to accelerate product and service development with high-growth potential customers (Enterprise, SMB, PE and Startups); $175M in launched in segment revenue, $546M P&L in 2023.
- Established a global commercial organization, leading team of 24 Business Developers and supporting organization of 147 Specialists.
- Operate as principal lead in driving cross-functional collaboration with Product and Industry Marketing, AWS Partner Organization and Sales to deliver new strategic initaitives to accelerate customer acquisition; +196K newly acquired customers in 2023, CSAT 4.7/5.
- Deliver C-Suite and Line of Business engagements, reaching 1.2K customers, delivering 350 new product solution launches leveraging higher stack AWS services.
- Established GTM motions and relationships with AWS Partner Organization; engaged Deloitte, Accenture, ThoughtWorks, Opinno and regional partners to accelerate customer adoption and growth on AWS; +$12.7M in incremental revenue and established AWS Partner Innovation competency.
- Spearheaded new function within North America Demand Generation team to accelerate revenue growth with customer executives; newly formed team of 4 generated $123.1M in pipeline within 3 months, average deal size +282% above U.S. average deal size, 35% faster launch rate.
- Lead Amazon hiring and development efforts; Amazon Bar Raiser wth +250 candidate interviews conducted.
Global Technical Program Operations Leader
Amazon Web Services
01.2018 - 04.2020
- Founding member of the AWS Innovation & Transformation programs, designed to engage AWS customer executives to define, and develop new digital products, services, or experiences leveraging AWS technology.
- Developed and implemented standardized global processes and tools to streamline program operations and improve overall productivity; accelerating revenue from $17M to $250M.
- Supported the hiring and development of 43 Business Development leaders and regional program managers (+275% since 2018). Conducted regular reviews and provided coaching and mentorship to team members to foster growth and professional development within the organization.
- Engaged AWS customers (C-suite and Line of Business executives) around Amazon’s approach to innovation and how AWS can accelerate their innovation objectives, top rated Executive Briefing Speaker fo AWS.
- Spearheaded global Salesforce implementation across AWS Worldwide Sales Organization (WWSO), impacting 10K+ employees resulting in improved data accuracy, accessibly and reduced response latency by -70%.
Senior Business Development Manager
Amazon.com
10.2016 - 01.2018
- Leader of North America Business Development organization, overseeing the national expansion strategy across US 12 regions, 3 international regions (UK, Germany, Japan).
- Led C-suite level client relationships, managing strategic contract negotiations to accelerate revenue growth (+45% YoY), customer adoption (+137% YoY).
- Estabished a worldwide cross-functional network to deliver process automation, and scaled logistics, resutling in a 65% reduction in customer onboarding to launch timeframe.
Senior Marketplace Category Leader
Amazon.com
07.2015 - 10.2016
- Category Merchant Manager, overseeing all third-party business operations and customers for Amazon's two largest marketplae categories, Home and Furniture, $5B in annual revenue.
- Managed go-to-market strategy for third-party marketplace division to accelerate revenue growth and customer acquisition; delivered keynotes at industry events and led C-Suite contract negotiations resulting in +60% YoY growth in strategic category partnerships. Led negotiations and launched key strategic hold-outs including Ethan Allen, Property Brothers, Pier1.
- Led cross-functional team initiatives to improve the customer experience; identified and overhauled a North America order fulfillment system error affecting 560K annual customer orders WW (annual savings of $65M).
- Overhauled merchant fee structure, led analysis with Global P&L leader to increase category revenue and profitability; topline growth of +$24M. Generated recommendations to executive leadership team on business expansion strategy, delivering +46% revenue growth YOY.
- Managed commercial team of 157 sellers, leading annual account planning, quarterly business reviews, and executive briefings.
Senior Commercial Finance Leader, Energy Division
General Electric
01.2011 - 06.2013
- Managed commercial targets for Oil & Gas $250M P&L, delivered +37.8% revenue increase by optimizing operational inefficiencies.
- Self-initiated Six Sigma Greenbelt project in partnership with cross-functional commercial leadership to streamline business analytics and financial forecasting; resulted in new real-time analytics platform with +95% data quality improvement - a benchmark across all Oil & Gas divisions.
- Served as finance lead in commercial team compensation plans and pricing analytics discussions with product leadership; profitability +12%, reduced long term contract price erosion to 2%.
- Awarded GE Corporate Recognition for Financial Expertise, Inclusive and Innovative Leadership.
Financial Management Program Associate, Renewable Energy Division
General Electric
01.2009 - 01.2011
- Selected for premier GE rotation leadership program in finance and accounting; led four six-month rotational assignments combined MBA-level graded courses. Certified coursework in Accounting, Operational/Cost Accounting, Financial Controls, Business Strategy, Six Sigma Green Belt, LEAN training, and Foundations of Leadership.
- Owned $1.2B P&L, led development and execution of financial strategies to optimize project investments and buget allocations across 12 lines of businesses, supporting 278 personnel.
- Collaborated with cross-functioanl teams (risk, sales, finance, and controllership), delivering financial strategies across four renewable energy segments, minimizing expenditures and improving profitability.
Education
Master of Business Administration - Strategy, Finance and Marketing
Leonard N. Stern School of Business, New York Unversity
05-2015
Bachelor of Science - International Business and Finance
University of Connecticut
12-2008
Skills
- Strategic Growth & GTM: Go-to-Market (GTM) Strategy & Execution, Market Expansion, Competitive Positioning, Strategic Partnerships, Ecosystem Development, Revenue Growth Optimization
- Executive Leadership & Operations: C-Suite & Board Engagement, Cross-Functional Leadership, P&L Management, Strategic Planning, Portfolio Governance, Change Management
- AI & Technical Vision: Physical AI & Generative AI Systems, Machine Learning (ML) Engineering, Vision Intelligence, Edge Deployment Strategy, Safe & Reliable AI Frameworks
- Revenue Operations & Sales Enablement: Complex Deal Orchestration, Field Enablement, Sales Playbook Development, Sales Tools Optimization, Value-Based Selling
- Thought Leadership & Brand Visibility: Content Strategy, Executive Speaking, Industry Thought Leadership, External Representation & Branding
- Global Talent Development: Organizational Scaling, Mentoring & Coaching, Building High-Performance Teams, Cultural Transformation
Certification
AWS Certified Solutions Architect, 2026
AWS Certified AI Practitioner, 2025
AWS Cloud Practitioner, 2023
Lean Six Sigma Greenbelt, 2011
Languages
English
Advanced (C1)
Russian
Advanced (C1)
Spanish
Intermediate (B1)
Hebrew
Beginner (A1)
Software
Microsoft Business Applications (Word, Powerpoint, Excel)
Salesforce
SQL
Pardot, Tableau, and Google Analytics
Amazon QuickSuite, Kiro
Interests
- Physical Intelligence, and Autonomous Operations
- Generative AI Solution Applications
- Clean Energy solutions
- Foreign travel and language study
- Avid Competitive Ballroom dancer, and CrossFit athlete
Timeline
Physical AI Practice Leader & GTM Leader
Amazon Web Services
09.2025 - Current
Global Head of GenAI Startups
Amazon Web Services
01.2025 - 09.2025
Global Growth Leader, GTM and Technical Business Development
Amazon Web Services
04.2020 - 12.2024
Global Technical Program Operations Leader
Amazon Web Services
01.2018 - 04.2020
Senior Business Development Manager
Amazon.com
10.2016 - 01.2018
Senior Marketplace Category Leader
Amazon.com
07.2015 - 10.2016
Senior Commercial Finance Leader, Energy Division
General Electric
01.2011 - 06.2013
Financial Management Program Associate, Renewable Energy Division
General Electric
01.2009 - 01.2011
Master of Business Administration - Strategy, Finance and Marketing
Leonard N. Stern School of Business, New York Unversity
Bachelor of Science - International Business and Finance
University of Connecticut