Allan Lara

• Coordinated meetings with Latin American clients, ensuring smooth communication. Designed digital/print content, executed marketing strategies (social media, email), led event coverage, and managed client relationships.

• As an Assistant at a private Dallas club, I provided exceptional service to elite clients like the CEO of American Airlines and Dr. Phil. Coordinated events, managed catering, bar services, and décor.

• Led digital marketing reporting and analysis for LATAM, focusing on automation and optimization.
• Managed the digital marketing agency to execute campaigns aligned with regional goals.
• Analyzed trends to improve ROI using cross-channel and offline attribution.
• Managed social media, web, and blog performance with Inbound and Google Analytics.
• Optimized customer acquisition via Facebook and Google Ads, while managing budgets.
• Worked with merchandising teams and led ATL/BTL campaigns, including events.

• I specialize in planning and executing large-scale corporate events for 500+ attendees, managing venues, vendors, logistics, and large event budgets. With experience in Mexico, I also handle event design and décor, creating cohesive, engaging atmospheres.

• Developed and executed digital marketing strategies for LATAM companies in sectors like Decorative Coatings (e.g., Comex, PPG), food, retail, and entertainment.
• Led the planning, execution, and tracking of advertising campaigns, aligning with business goals.
• Managed budgets and executed campaigns to drive growth and inbound leads.
• Collaborated with colleagues and key stakeholders for seamless execution.
• Managed social media, content updates, and aligned the company blog/website with campaigns.

• I contributed to the redevelopment of a digital ecosystem and set database for a finance company.
• I successfully led a project to build an e-commerce platform for a local flower shop. The project resulted in a 40% increase in online sales within five months.