Allen Binford Carter (Ben)
Atlanta,Ga
Summary
Accomplished Vice President/Director of Sales with progressive industry background and decisive leadership style. Offers strategic planning abilities, background in change management and forward-thinking mindset. Ready for challenges and focused on meeting future demands.
Results-driven Director of Sales with forward-thinking approach centered on company success and competitive growth. Demonstrated record of success in building successful teams and managing profitable operations.
Talented Vice President with excellent employee development, customer service and analytics skills coupled with more than 15 years of experience. Comfortable giving engaging presentations to clients to drive new business, expand accounts and establish brand profile. Excellent team builder and leader of initiatives.
Overview
18
18
years of professional experience
Work History
Vice President/DOS
K&J Beverage Group LLC – Talero Organic Tequilas
2015.05 - Current
- Established distribution and sales of Talero Organic Tequilas in 27 states and France, Germany, Argentina, China and United Kingdom
- Developed National Marketing and Branding Campaigns in Print/Radio/Social Media for Talero Tequilas
- Developed Online Sales and Delivery for Talero Organic Tequilas
- Developed Talero Tequilas Website – www.talerotequila.com
- Developed, Coordinated and Organized Promotional Events for Talero Organic Tequilas.
Vice President Managing Partner
Castro Rums/Ciro Global Brands
2010.05 - 2015.05
- Solicited and Signed Pitaud Cognacs, Jaan Liqueurs and National Vodkas and Castro Rums
- Developed and Maintained Relationships with Distributors and Retailers in MD, DC, PA, GA, IL, DE, NY, NJ, CT, NV, TX, & MA
- Developed Marketing and Branding Plans for Cognacs, Tequilas, and Vodkas for affordable, effective and efficient marketing
- Developed Pineau des Charentes Wines Pitaud US introduction and sales implementation
- Pineau des Charentes is the leading Cognac Wine seller in the United States.
Account Director
New Revenue Solutions
2006.03 - 2010.03
- Trained & Led sales staffs to develop local direct revenue in Panama City, Panama, Bogota, Colombia Barranquilla, Colombia, Cali, Colombia, Montreal, Quebec Hamilton, Ontario, Moncton, Vancouver, New Brunswick-Canada and 25 markets in the United States
- Developed over $15 million in local direct sales for Television, Radio stations and Newspapers
- Presented radio local revenue generation presentations to over 4500 businesses in 8 countries
- Developed over $3.5 million in local direct sales for newspapers in suburban Philadelphia, Pittsburgh, Detroit, Toledo, Suburban Detroit, and Oklahoma City
- Developed sales initiatives for online and streaming sales
- Developed and implemented Power of Radio, Power of Television and Power of Newspaper
- Solicited and Signed radio stations in Huntsville, Augusta, & Oklahoma City, Monroe, Michigan, Ft Myers – Naples.
Education
Fellow/Graduate -
National Association of Broadcasters Leadership & Training Foundation
08.2008
Master of Arts - Telecommuications/Government
Universidad Ibero Americana - Lucy F. Moten Fellow
Districto Federal, Mexico08.1996
B.A. Telecommunications Mgmt./Spanish -
Howard University
05.1996
Salamanca Spain – Spanish Immersion -
University of Salamanca
08.1994
Skills
- Revenue Cycle Management
- Contract Negotiation
- Human Resources
- Client Relationship Building
- Revenue Cycle Development
- Bilingual - Spanish
- Marketing & Branding Development
- Social Media Campaign Development
Timeline
Vice President/DOS
K&J Beverage Group LLC – Talero Organic Tequilas
2015.05 - Current
Vice President Managing Partner
Castro Rums/Ciro Global Brands
2010.05 - 2015.05
Account Director
New Revenue Solutions
2006.03 - 2010.03
Fellow/Graduate -
National Association of Broadcasters Leadership & Training Foundation
Master of Arts - Telecommuications/Government
Universidad Ibero Americana - Lucy F. Moten Fellow
B.A. Telecommunications Mgmt./Spanish -
Howard University
Salamanca Spain – Spanish Immersion -
University of Salamanca
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