Alli Cara
Washington,DC
Summary
Self-motivated Marketing Manager knowledgeable about Digital Marketing. Excellent attention to detail and remarkable critical thinking skills. Proficient in developing and overseeing projects with focus on quality and efficiency. Strong track record of inspiring and leading effective collaboration in a fast paced environment.
Overview
2
2
years of professional experience
Work History
EMAIL MARKETING MANAGER
Red Spark Strategy
08.2021 - Current
- Managed across fundraising, reporting, and graphics team to ensure vendors and clients are informed and aligned on KPIs, campaigns, and results
- Managed content creation, segmentation, audience strategy, and provided detailed analysis of results
- Developed strategies to raise over $100 million online by improving internal and external operational processes
- Oversaw preparation of marketing copy, images, videos, emails and other collateral.
MARKETING COORDINATOR
Massivemedia
05.2020 - 02.2021
- Co-managed a nationwide, ad campaign
- Negotiated partnerships with franchisees creating alternative streams
- Produced and edited digital and visual content
- Boosted brand awareness with target customer demographics with social, print and email campaigns.
- Answered general marketing department inquiries by email, phone and mail.
DIGITAL MARKETING & PR INTERN
Alabama Power Company
06.2019 - 08.2019
- Created actionable tactics for executing a marketing strategy through multiple channels
- Executed digital e-commerce marketing strategy, SEO and SEM and social media content.
- Managed and tracked marketing campaigns to cultivate brand awareness and drive website traffic.
- Coordinated brand activation and event planning
Education
BACHELOR OF SCIENCE COMMERCE & BUSINESS - Marketing, Computing Technology And Applications
The University of Alabama
05.2021
Skills
- Microsoft Suite
- Salesforce Marketing Cloud
- Digital Content Creation
- Problem-Solving
- Digital Marketing
- Time Management
- Data Analytics
- Verbal and Written Communication
- Team Member Development
- Campaign Performance Tracking
- Marketing Strategy Development
- Blog Posts
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Quote
Every problem is a gift—without problems we would not grow.
Tony Robbins
Timeline
EMAIL MARKETING MANAGER
Red Spark Strategy
08.2021 - Current
MARKETING COORDINATOR
Massivemedia
05.2020 - 02.2021
DIGITAL MARKETING & PR INTERN
Alabama Power Company
06.2019 - 08.2019
BACHELOR OF SCIENCE COMMERCE & BUSINESS - Marketing, Computing Technology And Applications
The University of Alabama
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