Allie Marlow
San Francisco,CA
Summary
Digital Marketing Strategist with a demonstrated history of working in marketing and content strategy. Skilled in full-funnel marketing, paid media planning, buying, and optimization to generate brand awareness and lead generation. Have a knack for creative design work and a flair for detail.
Overview
12
12
years of professional experience
Work History
Digital Marketing Strategist
Competitive Edge Media
03.2024 - 07.2026
- Develop strategic and insight-driven media plans, leading to campaigns that deliver tangible results and high ROI's.
- Responsible for research and providing recommendations on organic social media and paid social media campaigns in order to enhance new and existing programs.
- Own 10+ end-to-end vendor/agency relationships, including contract negotiations, new program launches, influencing product roadmap, and performance optimizations.
- Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging, and audience identification.
- Leverage and communicate results by working with analytics to provide actionable feedback in order to continually optimize campaigns.
Digital Marketing Strategist
Dejager & Associates
02.2021 - 03.2024
- Prepared digital marketing strategy including website, SEM, SEO, paid/organic social and display.
- Managed Paid Search and Display campaigns. Provided tailored solutions and optimization recommendations in order to maximize ROI.
- Provided research and market analysis for the clients in order to recommend optimal spend across various marketing channels.
- Completed modeling and forecasting assignments such as query trend analysis, industry forecasts, competitive benchmarks, etc.
- Worked across a variety of Google platforms - YouTube, Display, Social Media, Mobile platforms etc.
Group Sales Manager
Peak Attractions
San Francisco, CA
01.2015 - 02.2020
- Booked, planned, and executed all events.
- Evaluated and selected prospective accounts to increase revenue.
- Determined the cost and pricing of all company proposals. While delivering detailed event reports to upper management.
- Managed on site staff to ensure event details.
- Forecasted and developed annual sales goals to increase growth and profitability.
- Increased repeat customer base by maintaining relationships with clients.
Education
Bachelor of Arts - Advertising
Academy of Art University
San Francisco, CA05.2015
Skills
- Well developed skills in prioritizing, organization, decision making, time management, and verbal/written communication
- Work efficiently under pressure and coordinate several tasks simultaneously in fast paced environments
- Skilled in all ad platforms including Meta, LinkedIn, Pinterest, and Google Analytics
- Strong computer skills and active and knowledgeable on all social media platforms
- Proven success in initiating, promoting and maintaining strong interpersonal relations Able to deal courteously and professionally in a variety of circumstances
- Equally successful in both team and independent settings
Timeline
Digital Marketing Strategist
Competitive Edge Media
03.2024 - 07.2026
Digital Marketing Strategist
Dejager & Associates
02.2021 - 03.2024
Group Sales Manager
Peak Attractions
01.2015 - 02.2020
Bachelor of Arts - Advertising
Academy of Art University