Peterson Denis
Boston,MA
Summary
Digital marketing professional with deep expertise in developing and executing strategic campaigns. Known for strong collaboration skills and achieving results through innovative digital solutions. Reliable team player with flexible approach to changing needs. Skilled in SEO, SEM, content marketing, social media, and data analytics.
Resilient Digital Strategist with 15+year background in project management, communications and marketing. Expertise in brand development, interactive content and community engagement. Results-oriented professional committed to effectively building loyalty and long-term relationships with clients.
Goal-oriented marketing professional with expertise in data analytics, KPI tracking and campaign optimization. Gifted communicator and decisive planner with excellent project, time and strategy management skills. Innovative and cutting-edge with a discerning nature.
Results-oriented Marketing Specialist proficient in developing creative marketing collateral for diverse projects. Establishes clear standards and enforces protocols for consistent, high-quality results.
Overview
16
16
years of professional experience
1
1
Certification
Work History
Digital Marketing Strategist
DINT LLC
Boston, MA
04.2019 - Current
- Developed comprehensive digital marketing strategies to enhance brand visibility and engagement.
- Analyzed market trends and customer insights to inform campaign direction and execution.
- Executed targeted content marketing initiatives across multiple platforms to drive traffic and conversions.
- Optimized SEO practices, resulting in improved organic search rankings and website performance.
- Collaborated with cross-functional teams to integrate marketing efforts with overall business objectives.
- Led data-driven decision-making processes to refine campaigns and maximize return on investment.
- Spearheaded innovative social media strategies that increased audience reach and brand loyalty.
- Boosted brand awareness by developing and implementing comprehensive digital marketing campaigns.
- Analyzed campaign performance using Google Analytics, identifying areas of opportunity for growth and improvement.
- Conducted market research to identify trends, competitor strategies, customer needs, and potential opportunities for growth in the digital landscape.
- Managed social media platforms for optimal engagement, sharing relevant content that resonated with the target audience.
- Developed strategic partnerships with influencers to increase brand reach and credibility.
- Designed visually appealing landing pages that effectively communicated product benefits and increased conversions.
- Utilized predictive analytics tools to forecast future performance trends and make data-driven decisions for campaign optimizations.
- Collaborated with cross-functional teams to ensure consistent branding and messaging across all channels.
- Implemented effective remarketing strategies targeting past website visitors who did not convert during their initial visit.
- Optimized email marketing efforts through A/B testing, segmentation, and personalized messaging.
- Coordinated project timelines with internal stakeholders to ensure timely delivery of marketing initiatives without compromising quality or effectiveness.
- Enhanced user experience on websites by conducting thorough audits and making data-driven improvements.
- Increased website traffic with targeted SEO strategies and keyword research.
- Implemented conversion rate optimization techniques to drive sales and improve ROI on marketing spend.
- Led content creation efforts, including blog articles, videos, infographics, and whitepapers to showcase industry expertise and establish thought leadership.
Supervisor
USI Security (Bunker Hill Mall)
Charlestown, MA
03.2024 - 04.2026
- Supervised daily security operations, ensuring safety compliance and protocol adherence.
- Coordinated training programs for new security personnel, enhancing team performance and service quality.
- Conducted regular inspections of premises to identify potential security vulnerabilities and implement corrective measures.
- Managed incident reports, documenting security breaches and coordinating responses with law enforcement agencies.
- Developed and implemented security strategies, improving overall safety measures within the mall environment.
- Mentored junior staff on conflict resolution techniques, fostering a collaborative team atmosphere.
- Analyzed security data to optimize resource allocation and improve operational efficiency across shifts.
- Facilitated communication between management and security teams, ensuring alignment on objectives and policies.
- Oversaw daily operations of the department, ensuring smooth workflow and timely completion of tasks.
- Applied strong leadership talents and problem-solving skills to maintain team efficiency and organize workflows.
- Improved customer satisfaction with timely response to inquiries, addressing concerns, and finding effective solutions.
- Increased team productivity by implementing efficient workflows and setting clear expectations for staff members.
- Conducted performance evaluations for staff members, identifying areas of improvement and guiding professional development plans.
- Reduced employee turnover by fostering a positive work environment and providing ongoing feedback to staff members.
Head Overnight Concierge
Nouvelle Natick (RSIG Security)
02.2017 - 01.2023
- Responsible for the safety and care of residents, staff and visitors that come in and out of the resident buildings.
- Monitor suspicious activity that takes place on the premises.
- Ask For proper identification for all guests, contractors or anyone that enter the building.
- Able to respond quickly and precisely during emergencies and crisis situations.
- I also handle any emergency situations from plumbing, death, malfunctions of any sort.
- I conduct training for new employees as well.
Concierge, Security Officer
BOSTON UNIVERSITY
01.2016 - 02.2017
- Responsible for the safety and care of students, staff and visitors that come in and out of the resident buildings.
- Monitor any suspicious activity that takes place on campus.
- Secure the guard post and confirm which students and guests are entering the building for the safety of the students.
- Ask For proper identification for all guests and students that enter the building.
- Able to respond quickly and precisely during emergencies and crisis situations.
Service Agent
Enterprise
Boston, MA
08.2015 - 11.2015
- Responsible for the care and maintenance of the vehicles
- Preform basic vehicle maintenance checks
- Vacuum and prep the vehicle to be cleaned
- Shampoo the vehicle and remove any stains that are present
- Shuttle vehicles to and from the car wash to the dealerships to be serviced and to and from the offices
- Maintain the vehicles fluid levels such as gas, washer fluids and oil
- Clean the vehicles interior and exterior by hand and/or washing equipment
- Verify the appropriate stickers are attached to the vehicle for easy customer check out
- Verify the registration and plates match each vehicle for customer safety
Concierge, Security Officer
Metro One Loss Prevention Services Group Inc.
Boston, MA
10.2014 - 08.2015
- Secure the premises of high end stores
- Accountable for securing safety in all buildings for employees and customers
- Monitor customers and employees entrance and departure to guard against theft and maintain security of the premises
- Examine customers belongings when the alarm sounds for stolen merchandise
- Able to respond quickly and precisely during crisis situations
- Circulate among customers and employees to preserve order and protect property
Concierge, Security Officer, Manager
R.S.I.G Security
Boston, MA
04.2010 - 10.2014
- Accountable for securing safety in all buildings for employees and customers
- Circulate among customers and employees to preserve order and protect property
- Able to respond quickly and precisely during crisis situations
- Monitor customers and employees entrance and departure to guard against theft and maintain security of the premises
- Examine customers belongings when the alarm sounds for stolen merchandise
- Inform employees of rules and regulations at the workplace
- Supervise over employees
- Review potential employees resumes
- Hire new employees
- Terminate employees
Education
Business Management
Mass Bay Community College
Wellesley, MA01-2011
Entertainment Management
Bay State College
Boston, MA01-2009
General Education
Cathedral High School
Boston, MA06-2008
Digital Marketing Strategist - Digital Marketing
Harvard Business
Boston, MA03-2024
Skills
- Excellent customer relations
- Organized and Detail Oriented
- Experienced in MS Office
- Able to thrive in a fast-paced environment with the ability to multi-task
- Experienced in Marketing and Networking
- Experience in the Arts
- Experienced in Music
- Experienced in Fashion
- Ethics oriented working style
- Link building
- Keyword research
- CRM management
- Content strategy
- Facebook ads
- Adobe creative suite
- Competitor analysis
- Influencer marketing
- Customer segmentation
- Campaign management
- Mobile marketing
- Retargeting campaigns
- Google analytics
- ROI measurement
- Outbound marketing
- Viral marketing
- Conversion rate optimization
- PPC advertising
- Online reputation management
- Google adwords
- E-commerce strategy
- Podcast marketing
- Growth hacking
- Native advertising
- Digital advertising
- LinkedIn ads
- Inbound marketing
- Instagram ads
- Affiliate marketing
- Agile marketing
- YouTube advertising
- Marketing automation
- Data analytics
- Strategic planning
- Customer targeting
- Podcast production
- ROI
- Web development
- Data insight management
- Segmentation strategy development
- Campaign optimization
- Teamwork
- Teamwork and collaboration
- Customer service
- Problem-solving
- Problem-solving abilities
- Attention to detail
- Time management
- Multitasking
- Multitasking Abilities
- Reliability
- Excellent communication
- Organizational skills
- Team collaboration
- Team leadership
- Creative thinking
- Active listening
- Decision-making
Certification
Digital Market Strategist Certificate.
ADDITIONAL EXPERIENCE
- Dashed Independent Delivery Company Brighton, MA July 2014-Present
- Delivery Driver
- Deliver food items in a precise and timely manner to customers
- Ability to arrive safely and on time
- Analyze delivery address and determine the appropriate route to maintain on schedule
- Notify supervisors about any repairs or maintenances needed on the company vehicle
- Able to follow state road and driving regulations
- Collect customers payments if paid in cash upon delivery
- Adhere company policies and procedures
- Helnic Nursing Home Sharon, MA July 2010-July 2011
- Dietary Food Services
- Portion meals, snacks and supplements for each patient’s meal plan according to their doctor’s specifications.
- Provide alternative meal options that meet dietary needs according to patients with food allergies
- Follow the guidelines and regulations to handle and prepare food safely
- Maintain clean kitchen and equipment at the facility
- Ensure staff is preparing food correctly and following guidelines accordingly
- Ensure the dining area as well as utensils are clean and sanitary for patients
- Complete checklist according to what food is in stock as well as supplies and equipment that need to be replaced
- Ensure temperature log and prep lists are completed on a daily basis
- Deliver food in a timely manner to each patients’ room
- Campus Convenience Boston, MA November 2007-December 2009
- Customer Service
- Knowledge of opening and closing procedures
- Provided excellent service to customers utilizing customer service
- Restocking inventory and organizing vendor’s displays
- Operated the store cashier
- Collect payment upon customers purchase
Languages
Haitian Creole
Native or Bilingual
Spanish
Limited Working
Timeline
Supervisor
USI Security (Bunker Hill Mall)
03.2024 - 04.2026
Digital Marketing Strategist
DINT LLC
04.2019 - Current
Head Overnight Concierge
Nouvelle Natick (RSIG Security)
02.2017 - 01.2023
Concierge, Security Officer
BOSTON UNIVERSITY
01.2016 - 02.2017
Service Agent
Enterprise
08.2015 - 11.2015
Concierge, Security Officer
Metro One Loss Prevention Services Group Inc.
10.2014 - 08.2015
Concierge, Security Officer, Manager
R.S.I.G Security
04.2010 - 10.2014
General Education
Cathedral High School
Business Management
Mass Bay Community College
Entertainment Management
Bay State College
Digital Marketing Strategist - Digital Marketing
Harvard Business