Allison Arthur
South Jordan,UT
Summary
Results-driven Marketing Manager with 4+ years of experience in direct and enrollment marketing. Expertise in campaign management, lead generation, and performance optimization. Skilled in analyzing marketing data to identify opportunities and inform strategic decisions. Collaborates effectively with cross-functional teams to execute campaigns that enhance enrollment objectives.
Overview
10
10
years of professional experience
Work History
Marketing Manager
Nightingale College
Salt Lake City, UT
05.2023 - 10.2026
- Managed multi-channel direct and enrollment marketing campaigns, overseeing media budgets, vendor performance, lead generation, and recruitment pacing across multiple markets and nursing programs.
- Monitored daily lead volume, lead quality, application activity, and campaign performance to identify gaps, trends, and opportunities for optimization.
- Managed relationships with external marketing agencies and vendors, coordinating campaign strategy and performance reviews to optimize deliverables and troubleshoot issues.
- Analyzed campaign and market performance to guide budget allocation, vendor optimization, and recruitment strategy, ensuring alignment with enrollment goals.
- Partnered cross-functionally with Paid Search, Paid Social, Creative, Web, Admissions, and leadership teams to align marketing initiatives with enrollment goals.
- Identified and investigated lead-tracking, attribution, and lead-quality issues, collaborating with internal teams and vendors to resolve discrepancies and improve data accuracy.
- Evaluated website and landing-page performance to identify opportunities to improve engagement, conversion, and prospective-student experience.
- Presented marketing performance updates and recommendations to leadership, translating campaign and recruitment data into actionable insights for strategic decision-making.
- Conducted competitor and market research to identify recruitment opportunities, inform campaign strategy, and support market-level decision-making.
Marketing Coordinator
Nightingale College
Salt Lake City, UT
04.2022 - 05.2023
- Coordinated marketing communications and campaign initiatives across content development, digital marketing, media, print, and promotional materials to enhance brand visibility.
- Supported development and execution of multi-channel media campaigns by coordinating timelines, deliverables, creative assets, and internal stakeholders to ensure alignment with marketing goals.
- Created, edited, and proofread marketing content, including articles, blog posts, press releases, film scripts, and other promotional materials.
- Conducted market and competitor research to support marketing strategy, campaign planning, and business decisions.
- Coordinated website updates and maintained marketing content to ensure information was accurate, current, and aligned with campaign objectives.
- Managed ordering, inventory, and distribution of printed marketing materials and promotional merchandise, including oversight of the College's apparel store.
- Collaborated with internal teams and external partners to coordinate marketing projects, resolve issues, and ensure timely completion, while conducting data research to inform strategic decisions.
- (Remote)
Patient Services Representative
The Eye Institute of Utah
Salt Lake City, Utah
03.2019 - 04.2022
- Acted as the primary point of contact for patients, handling high-volume inquiries, triaging requests, and directing medical and practice-related questions to appropriate resources.
- Coordinated patient scheduling and surgical logistics for multiple physicians, ensuring timely access to annual exams, consultations, and procedures.
- Streamlined patient communications and administrative processes, upholding accuracy and professionalism while delivering high-quality customer service.
- Supported the Marketing Director and Practice Administrator with marketing outreach, patient reviews, website content, and promotional initiatives.
- Wrote and edited content for the practice's quarterly patient newsletter and other marketing communications.
- Supported marketing initiatives to enhance patient engagement and promote awareness of practice services.
Marketing Assistant
Cottonwood Creek Assisted Living
Salt Lake City, Utah
02.2018 - 03.2019
- Planned and executed quarterly marketing events to engage prospective residents, families, and referral sources.
- Managed monthly email communications featuring rental specials, community updates, and information for prospects and families, enhancing engagement with referral partners.
- Conducted tours for prospective residents and families, communicating community services, amenities, and value propositions.
- Conducted prospect outreach and follow-up through phone and email, generating interest and supporting occupancy goals.
- Created and updated marketing materials, including community brochures and promotional content.
- Maintained move-in documentation and monitored occupancy information to support sales and marketing efforts.
Receptionist
Cottonwood Creek Assisted Living
Salt Lake City, Utah
07.2016 - 03.2019
- Managed high-volume phone inquiries and scheduled marketing appointments, ensuring seamless communication with residents, families, and prospective clients.
- Coordinated calendars, internal communications, and meetings, while managing office orders, invoices, and inventory to support community operations.
- Supported the Marketing Director with prospect outreach, resident tours, marketing content, and quarterly promotional events.
- Trained new employees and facilitated day-to-day administrative operations, enhancing team efficiency across the community.
Education
Bachelor's Degree - Communication and Journalism
University of Utah
Salt Lake City, Utah08-2018
Skills
- Marketing Strategy
- Campaign Management
- Digital Marketing
- Lead Generation
- Demand Generation
- Marketing Analytics
- Performance Marketing
- Marketing Operations
- Agency Collaboration
- Cross-Functional Collaboration
- Google Analytics GA4
- Budget Management
- Market Research
- Student Recruitment
- Marketing Communications
Professional Development
Google Analytics 4 (GA4) — LinkedIn Learning
Training in GA4 reporting, traffic acquisition, engagement, key events, campaign performance, and interpreting website and conversion data.
Advanced Social Media Marketing & Lead Generation — LinkedIn Learning | 2023
Professional training in social media strategy, paid social advertising, lead generation, audience targeting, content strategy, and campaign optimization.
Project Management Simplified — LinkedIn Learning | 2023
Professional training in project planning, prioritization, stakeholder communication, and project execution.
Timeline
Marketing Manager
Nightingale College
05.2023 - 10.2026
Marketing Coordinator
Nightingale College
04.2022 - 05.2023
Patient Services Representative
The Eye Institute of Utah
03.2019 - 04.2022
Marketing Assistant
Cottonwood Creek Assisted Living
02.2018 - 03.2019
Receptionist
Cottonwood Creek Assisted Living
07.2016 - 03.2019
Bachelor's Degree - Communication and Journalism
University of Utah