Allison Dodson
Santa Rosa Beach,FL
Summary
Results-driven influencer and affiliate marketing professional with 8+ years of experience driving customer acquisition through creator partnerships, paid social campaigns, and performance-focused marketing strategies. Proven success scaling influencer programs, optimizing ROI, and leading cross-functional campaigns across TikTok, Instagram, and YouTube.
Overview
9
9
years of professional experience
Work History
Influencer Marketing Manager
LUME DEODORANT
Remote
03.2023 - Current
- Led influencer marketing, creator partnerships, and affiliate marketing, while overseeing agency partners and managing relationships with influencers and their agents
- Manage six-figure influencer budgets while maintaining profitable ROAS and improving campaign efficiency
- Specialize in TikTok affiliate strategy and creator partnerships focused on conversion-driven performance marketing
- Manage 100+ influencer partnerships including outreach, negotiations, onboarding, contracts, creative briefs, reporting, and relationship management
- Analyze campaign content & performance against CPA, ROAS, engagement, and conversion goals while identifying opportunities for scale
- Partner cross-functionally with paid media, creative, and product teams to maximize creator performance and campaign impact
- Identify emerging creator trends, platform opportunities, and growth strategies to support continued campaign scalability
Influencer Marketing & Partnerships Manager
LIVPUR
Nashville, TN
05.2022 - 03.2023
- Planned and executed celebrity endorsement campaigns, overseeing talent coordination, production shoots, and cross-channel campaign launches
- Developed and managed influencer marketing campaigns from creator sourcing through reporting and performance analysis
- Collaborated with internal marketing teams to align influencer initiatives with broader digital growth strategies
- Managed campaign reporting, creator communications, negotiations, and ongoing partnership development
Associate Director, Influencer Marketing
HAWKE MEDIA
Remote
01.2021 - 05.2022
- Promoted from Social Media & Influencer Marketing Manager to Associate Director within 8 months based on campaign performance and client success
- Led influencer and social media marketing strategies for clients across multiple industries including Modern Fertility, Crocs, and Kardiel
- Developed campaign testing strategies, reporting, and optimization plans to improve client performance
- Mentored junior team members and took lead in client communication
- Collaborated with leadership to refine service offerings and improve operational efficiency
- Presented campaign insights, performance reporting, and strategic recommendations to clients and leadership teams
Associate Director of Influencer Marketing
HAWKE MEDIA
Remote
08.2021 - 05.2022
Influencer & Celebrity Marketing Manager
SMILDIRECTCLUB
Nashville, TN
03.2017 - 08.2020
- Led influencer and celebrity marketing partnerships focused on driving brand awareness and revenue growth
- Managed large-scale influencer campaigns, agency partnerships, sponsored content initiatives, sweepstakes, and social promotions
- Developed executive-level campaign proposals, performance reports, and marketing presentations
- Partnered closely with paid media teams to amplify influencer campaign performance and optimize marketing spend
- Oversaw creator relationships, campaign execution, reporting, and cross-functional coordination across marketing teams
Education
Bachelor of Science - Human Environmental Sciences, Marketing And Event Planning
University of Alabama
Tuscaloosa, AL05-2016
Skills
- Platforms: TikTok & TikTok Shop, Meta Ads, Instagram, YouTube
- Analytics & Reporting: Google Analytics, Looker, PowerBI, KPI Reporting, Campaign Analysis, Conversion Reporting, ROAS Optimization
- Tools: Tagger, Captiv8, Sprout Social, CreatorIQ, Grin, Aspire
- Marketing Expertise: Affiliate Marketing, Creator Partnerships, Paid Social, Performance Marketing, Customer Acquisition, Influencer Marketing, TikTok Shop Affiliate, Campaign Strategy
Timeline
Influencer Marketing Manager
LUME DEODORANT
03.2023 - Current
Influencer Marketing & Partnerships Manager
LIVPUR
05.2022 - 03.2023
Associate Director of Influencer Marketing
HAWKE MEDIA
08.2021 - 05.2022
Associate Director, Influencer Marketing
HAWKE MEDIA
01.2021 - 05.2022
Influencer & Celebrity Marketing Manager
SMILDIRECTCLUB
03.2017 - 08.2020
Bachelor of Science - Human Environmental Sciences, Marketing And Event Planning
University of Alabama