Virginia Sedgwick
Boston,MA
Summary
Growth-focused paid social marketer with 6 years of experience leading full-funnel campaigns across Meta, TikTok, Snapchat, Reddit, and Pinterest. Expert in managing multimillion-dollar budgets, developing high-performing creative strategies, and driving measurable user acquisition and engagement.
Overview
5
5
years of professional experience
Work History
Senior Growth Marketing Associate
DraftKings
Boston, MA
11.2025 - Current
- Own end-to-end strategy and execution of Paid Social campaigns across Meta, TikTok, Snapchat, Reddit, and X, managing monthly 7-figure budgets to drive scalable user acquisition
- Lead weekly performance reporting and optimization, leveraging data insights to improve efficiency across key metrics including CPA, CPM, and conversion rates
- Drive creative strategy and production, overseeing both internal and UGC content pipelines and iterating through structured testing to identify and scale high-performing assets
- Own strategic partnership with TikTok, leading weekly performance syncs and coordinating quarterly business reviews to align on platform opportunities and growth initiatives
- Built and scaled the paid social playbook for a new Reach objective, establishing testing frameworks, experimentation roadmaps, and best practices from the ground up
Paid Social Manager
Procter & Gamble
Boston, MA
01.2023 - 11.2025
- Pioneered Gillette’s first in-house media team, developing standardized paid social workflows and playbooks (media planning, trafficking, creative scoring, QA) adopted across brands
- Developed, executed, and optimized paid social strategy across Gillette, Venus, and Braun, managing multimillion-dollar budgets and delivering ongoing performance insights to stakeholders
- Led external platform and agency relationships, ensuring alignment with brand objectives while elevating execution through testing, optimization, and adoption of best practices
- Launched and scaled TikTok Shop affiliate program, driving creator partnerships, overseeing content development, and optimizing performance to unlock new revenue streams
- Mentored junior marketers and led team-wide trainings, strengthening paid social expertise and driving adoption of innovative strategies across the organization
- Partnered cross-functionally with Creative, Analytics, and Brand teams to design and execute structured testing strategies, improving campaign performance and scaling winning concepts
Paid Social Specialist
AMP Agency
Boston, MA
12.2021 - 01.2023
- Developed and executed paid social strategies for CPG and retail clients across Meta, TikTok, YouTube, Pinterest, Snapchat, and LinkedIn.
- Led ongoing optimization and performance reporting, analyzing platform data to refine targeting, bidding strategies, and creative to meet client KPIs.
- Directed creative development by writing ad copy, providing asset feedback, and coordinating requests with design teams to ensure timely delivery of campaign materials.
Paid Media Coordinator
AMP Agency
Boston, MA
03.2021 - 12.2021
- Supported paid media campaigns across Meta, TikTok, YouTube, Pinterest, Snapchat, Google, and Bing, assisting with both planning and execution.
- Helped monitor campaign performance and prepare reporting dashboards, contributing insights used for optimization recommendations.
Education
B.A. - Mass Communication & Sociology
Boston University
05.2020
Skills
- Social Platforms: Meta, TikTok, YouTube, Pinterest, Snapchat, Google
- Tools: Google Analytics, Microsoft Suite, Tableau, Ads Managers (Meta, TikTok, Snapchat, Google, Pinterest), TikTok Shop, Singular, Smartly
- Certifications: Meta Blueprint, Google Ads Certified
- Strengths: Paid Social Strategy, Campaign Execution, Budget Management, A/B Testing & Experimentation, Creative Strategy & Development, Platform & Partner Management, Cross-Functional Leadership, Campaign Optimization & Performance Reporting
2024 Procter & Gamble CEO Award
Recipient of the Procter & Gamble CEO Award – Recognized as one of the top-performing employees globally for delivering outstanding results, driving innovative paid social strategies, and creating scalable playbooks that significantly impacted business growth.
Timeline
Senior Growth Marketing Associate
DraftKings
11.2025 - Current
Paid Social Manager
Procter & Gamble
01.2023 - 11.2025
Paid Social Specialist
AMP Agency
12.2021 - 01.2023
Paid Media Coordinator
AMP Agency
03.2021 - 12.2021
B.A. - Mass Communication & Sociology
Boston University