Allison Fidalgo
Houston,TX
Summary
Seasoned Marketing Coordinator knowledgeable about on the pulse social trends. Excellent attention to detail and remarkable critical thinking skills. Proficient in developing and overseeing projects with focus on quality and efficiency. Results-driven Marketing Coordinator bringing progressive background in diverse environments. Natural leader and problem-solver with exceptional skills in customer relations, administration and scheduling. Manages competing priorities with organized and resourceful approaches. Dynamic and well-educated Marketing Coordinator offering excellent skills in client relations and proposal project management. Highly developed research skills coupled with writing and design creativity. Consistently tasked to high-dollar project pursuits.
Overview
9
9
years of professional experience
Work History
Marketing Coordinator
Sunny Sky Products
03.2021 - 09.2025
- Created new brand guidelines for legacy SSP brand Original Slushy Co.
- Leveraged different market research strategies to investigate new products and enhance campaign planning.
- Supported research and development efforts to create new products, equipment and processes
- Created press releases and announcements, newsletter articles and website copy.
- Managed workflow between staff, coordinating documents, planning and creative material distribution.
- Boosted brand awareness with target customer demographics with social, print and email campaigns.
- Managed 2 social media brands and increased social engagement by 5%-15%.
- Planned and executed internal and external marketing events.
- Tracked and reported on marketing campaign responses.
- Proofread marketing documentation to check for spelling, grammar and syntax errors.
- Worked with vendors to complete projects according to schedule and specifications.
- Planned trade shows and vendor fairs for clients and partners to attend.
- Collaborated with cross-functional teams to streamline product launches and optimize promotional strategies.
Legal Administrative Clerk
The Law Office Of Steven B. Frankoff
01.2021 - 03.2021
- Created and prepared legal drafts by organizing and assembling information for legal documents and forms.
- Arranged for over 25 trials by preparing exhibits, trial briefs, subpoenas and motions.
- Used internal templates to prepare subpoenas and client correspondence.
- Updated firm's expansive database with new information for client records and financial documents.
- Assisted attorneys with case organization and administrative tasks.
Marketing Coordinator
Strike Marketing
06.2019 - 08.2020
- Advised, implemented, and created marketing strategies for various clients, including The Houston Zoo, Cirque du Soleil, and Theatre Under the Stars.
- Coordinated and communicated with clients and media daily to ensure every need was met, expectations were managed, and creative assets were being delivered on time.
- Responsible for weekly radio and TV spots tracking along with occasional copy writing.
- Assisted in development of campaign messaging and branding for and assisted in management and placement of budgets in excess of $10 million local and multi market ad dollars.
Program Coordinator 2
University of Houston Advancement
01.2019 - 06.2019
- Preparing reports, proposals, manuals, and updating databases on donor profiles and fundraising leads.
- Maintained Advancement events calendar and managed RSVP lists University events.
- Assisted internal staff with clerical and administrative needs to maximize efficiency and team productivity.
- Organized and managed program development from conception through successful execution.
- Gathered and organized printed materials required for program participation.
- Orchestrated smooth and efficient program development by collaborating cross-functionally across departments.
Merchandise Cast Member
The Walt Disney Company
06.2018 - 01.2019
- Advanced sales cycle plans by maximizing placement of promotions, point of sale materials and product visibility.
- Planned and coordinated product availability for advertising and promotion purposes.
- Daily responsibilities included magical moments, pin trading, and contributing to areas guest satisfaction score.
- Engaging guests by answering questions, providing information and assisting with special requests.
- Worked at several locations throughout Walt Disney World.
- Arranged consistent shelves, bins, and racks at 4 locations by following established planograms.
Intern and Research Student Worker
University of Houston Advancement - Social Media
01.2017 - 06.2018
- Planned and instituted social media marketing plan for The University of Houston Alumni Association.
- Offered quality clerical support to department personnel.
- Responsibilities included monitoring analytics with the communications and research team to create engaging and relevant content.
- Supported branding, digital marketing messaging and advertising campaigns by engaging with followers on various social media platforms
- Assisted with capturing and analyzing social media metrics
- Designed and presented social media campaign ideas
- Created research summaries and presented them to supervisors to advocate further research and funding.
Education
Bachelor of Arts - Integrated Communications
University Of Houston
Houston, TX05.2018
Skills
- Advance Proficiency In Microsoft Office Suite
- Experience with Adobe Creative Suite: InDesign
Illustrator - Proficient in all social media sites: Facebook, Twitter, Instagram, TikTok, SnapChat, and Reddit
- Content Marketing/Creation
- Client Management
- Efficient Multi-Tasker
- Event Coordination
- Target Audience Analysis
- Copywriting Expertise
- Budget Planning
- Customer Service-Oriented
- Detail Oriented
Timeline
Marketing Coordinator
Sunny Sky Products
03.2021 - 09.2025
Legal Administrative Clerk
The Law Office Of Steven B. Frankoff
01.2021 - 03.2021
Marketing Coordinator
Strike Marketing
06.2019 - 08.2020
Program Coordinator 2
University of Houston Advancement
01.2019 - 06.2019
Merchandise Cast Member
The Walt Disney Company
06.2018 - 01.2019
Intern and Research Student Worker
University of Houston Advancement - Social Media
01.2017 - 06.2018
Bachelor of Arts - Integrated Communications
University Of Houston
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