Summary
Overview
Work History
Education
Skills
Accomplishments
Affiliations
Languages
References
Timeline
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Allison Lacey

Allentown,NJ

Summary

Goal-oriented management professional with comprehensive experience designing and implementing marketing plans to increase brand awareness develop sales channels and achieve sales targets. Proven success in strategic planning to ensure optimal brand positioning and increase business profitability. Expert communicator; capable of liaising across multiple business and cross-functional levels.

Overview

15
15
years of professional experience

Work History

Associate Marketing Manager

Savencia USA
11.2021 - Current
  • Marketing brand manager for B2B foodservice portfolio including domestic and International cheese products
  • Led development of graphic packaging and brand book for new alouette Professional product line.
  • Developing growth strategy and innovation for large-scale national and industrial accounts through packaging solutions and customer driven feedback
  • Creating B2B communication for successful sell-in of items through distributor networks and sales driven presentations
  • Led cross-functional teams into manufacturing operational excellence and innovation working closely with R&D and Quality management
  • Extensive culinary trend research and B2B digital marketing strategies

Senior Marketing Associate

Emmi Roth USA
01.2018 - 03.2020
  • Enhanced brands' financial outcomes through strategic planning.
  • Aided in execution of operational activities by rebranding two product portfolios via effective market research to develop nutrition panel updates and effective procurement strategies
  • Oversaw financial performance, promotional content, budgeting.
  • Facilitated acquisition of new authorizations, development of tailored programs, and delivery of persuasive sales pitches for the sales team.

Senior Brand Manager

08.2016 - 01.2018
  • Maximized brand and product awareness through content development, and community management for social media
  • Achieved corporate objectives by building long-term influencer relationships with chefs, industry leading beverage professionals, bloggers, and product sponsors for events and content development
  • Implemented new product launches and innovation studies through the guidance of the global parent company

Marketing Associate

04.2013 - 08.2016
  • Managed trade show operations, including company travel and booth logistics
  • Accelerated business operations by displaying effective presentations and analyzing upper management business reviews
  • Played integral role in orchestrating cheese and brand training programs for major retail partners to maximize corporate success

Social Media Manager

De Gustibus Cooking School
New York, NY
01.2013 - 04.2013
  • Adapted cooking demonstrations of renowned chefs into editorial content for leading culinary school.
  • Server and BOH culinary assistant to guest chefs

Editorial Assistant

Food & Wine
New York, NY
08.2011 - 02.2012
  • Editorial Intern for Food & Wine's annual Cocktail book
  • Organized the editorial calendar, coordinated deadlines with authors and editors.
  • Completed comprehensive copy edits in partnership with senior book editors.
  • Assisted with food styling preparations for book shoot.

Catering Sales Supervisor

ARAMARK
NY Mets CitiField, NY
03.2010 - 10.2010
  • Service and hospitality supervisor for private events

Education

Bachelor of Arts - Communications

Marist College
Poughkeepsie, NY

Culinary Arts Degree -

Institute of Culinary Education
New York City, NY

Skills

  • Strategic Marketing Planning
  • Brand Awareness
  • Global business environment
  • New Product Development
  • Content Development
  • Digital Marketing
  • B2B communication
  • Operational Optimizations
  • Social Media Management
  • Project Management
  • Foodservice & Hospitality
  • Packaging Optimization

Accomplishments

  • Obtained Confrérie du Gruyére award for protecting brand origins, guidelines, and authenticity in foreign market.

Affiliations

  • Tending to my cut-flower and vegetable garden
  • Optimizing Barbie Land storage solutions for my danglers
  • Hunting down local restaurant food trends

Languages

Italian
Elementary

References

References available upon request.

Timeline

Associate Marketing Manager

Savencia USA
11.2021 - Current

Senior Marketing Associate

Emmi Roth USA
01.2018 - 03.2020

Senior Brand Manager

08.2016 - 01.2018

Marketing Associate

04.2013 - 08.2016

Social Media Manager

De Gustibus Cooking School
01.2013 - 04.2013

Editorial Assistant

Food & Wine
08.2011 - 02.2012

Catering Sales Supervisor

ARAMARK
03.2010 - 10.2010

Bachelor of Arts - Communications

Marist College

Culinary Arts Degree -

Institute of Culinary Education

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Allison Lacey