Allison Laudano
Marietta,GA
Summary
Proactive and achievement-oriented marketer with a background in sales and successfully managing customer accounts. Confident communicator with a history of developing strong collaborative relationships generating leads, and reaching target goals.
Overview
8
8
years of professional experience
Work History
Marketing Coordinator
Nichiha USA
08.2022 - Current
- Spearheaded the planning for 20+ trade shows annually, including managing all aspects of logistics, vendor coordination, and marketing strategies to ensure seamless execution and maximize attendee engagement.
- Introduced an improved trade show planning format, including comprehensive pre-show meetings and communications and incorporating post-show feedback and lead entry reminders into Salesforce.
- Oversaw all facets of show giveaways including collaborating with a new supplier to source innovative items, and maintaining inventory.
- Assisted the Director of Marketing in transitioning a sample program, coordinating shipments, instructing on product cuts, and optimizing stock levels for individual products.
Marketing and Sales Assistant
PS Energy Group, Inc
06.2020 - 07.2022
- Collaborated with business development and sales teams to manage leads and assisted in the preparation of proposals in response to bid solicitations and other requests for information
- Used Salesforce and HubSpot to assist Sales in identifying and developing potential leads by creating marketing campaigns that aligned with their interests
- Managed over 30 users as the Salesforce Administrator; gathering the requirements to successfully plan each project, and implement those plans to meet their organizational needs
- Created and updated user’s reports and dashboards to track pipeline/stages for management visibility, while integrating applications to Salesforce accounts such as Outlook
Inside Sales Representative Social Media Marketing
Genesis Connected Solutions
03.2016 - 02.2020
- Collaborated with outside sales representatives to establish new and strengthened relationships with existing customers.
- Developed strategic relationships with existing customers by understanding their needs and managing regular communications.
- Managed all internal transactions and communications to meet customer expectations including product ship dates, and pricing
- Administered the use of Salesforce CRM and IFS ERP to manage interactions with existing and potential customers
Education
Associate of Arts - Bachelor of Business Administration in Marketing
University of North Georgia
Dahlonega, GA12.2015
Skills
- Excellent oral, written, listening, and presentation skills and ability to clearly articulate complex information to others
- Extensive knowledge of Salesforce, IFS, and Hubspot
- Thorough understanding of social media platforms and trends: Facebook, Instagram, Twitter, Snapchat, Tumblr, LinkedIn, Pinterest
- Skilled in all Microsoft Office systems: Word, Publisher, Excel, PowerPoint, Outlook
- Proven ability to work independently as well as in concert with internal and external managers and staff, and build and work within any team
Timeline
Marketing Coordinator
Nichiha USA
08.2022 - Current
Marketing and Sales Assistant
PS Energy Group, Inc
06.2020 - 07.2022
Inside Sales Representative Social Media Marketing
Genesis Connected Solutions
03.2016 - 02.2020
Associate of Arts - Bachelor of Business Administration in Marketing
University of North Georgia
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