Allison Silvestro, M.S.
Www.linkedin.com/in/allison-silvestro
Summary
A quick learner, resourceful, and motivated individual with a passion for leveraging innovative strategies to achieve marketing goals. Has demonstrated the ability to adapt to fast-paced environments both in-person and remote, contribute creative ideas, and collaborate effectively with cross-functional teams. Strong communication skills and brand expertise contribute to effectiveness in executing impactful marketing initiatives, with a master's degree in Strategic Brand Communication.
Overview
6
6
years of professional experience
Work History
Teaching Assistant
College of Media, University of Illinois
Champaign, IL
01.2021 - Current
- Set up meetings and instructed students individually or in groups to reinforce learning concepts.
- Adapted teaching methods and instructional materials to meet the varying needs of individual students.
- Monitored student progress by keeping detailed records of academic performance.
- Graded assignments, tests, and papers.
- Assisted teachers in creating lesson plans and providing instructional materials.
Store Manager
Pet Supplies Plus
Danville, IL
01.2019 - 06.2022
- Exercised good judgment and decision-making in escalating concerns and resolving issues.
- Planned special promotions or discounts based on market trends.
- Developed strategies to maximize sales and profitability.
- Coached, mentored, and trained team members to improve their job performance.
Sales Associate
American Eagle Outfitters
Champaign, IL
07.2018 - 12.2018
- Assisted customers with product selection, sizing and styling.
- Built relationships with customers to encourage repeat business.
- Handled customer complaints in a professional manner.
Education
Master of Science - Strategic Brand Communication
University of Illinois At Urbana-Champaign
Champaign, ILBachelor of Science - Journalism
University of Illinois At Urbana-Champaign
Champaign, IL05.2022
Skills
- Business & Marketing Communications
- Marketing Strategy
- Strategic Messaging
- Campaign Implementation
- Social Media Content Creation
- Promotional Planning
- Brand Identity/Development
- Market Research
- Campaign Development
- Competitor Analysis
- Project Management
- Data Analysis
- Editing & Proofreading
- Copywriting
- MS Office
- Adobe Creative Suite
- Google Docs & Sheets
- Tableau
Timeline
Teaching Assistant
College of Media, University of Illinois
01.2021 - Current
Store Manager
Pet Supplies Plus
01.2019 - 06.2022
Sales Associate
American Eagle Outfitters
07.2018 - 12.2018
Master of Science - Strategic Brand Communication
University of Illinois At Urbana-Champaign
Bachelor of Science - Journalism
University of Illinois At Urbana-Champaign
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