Allison Lynn Seng
West Palm Beach
Summary
MBA graduate with two years of experience in business consulting and marketing, specializing in campaign planning and execution. Proven track record in optimizing marketing strategies to enhance performance and drive results. Skilled in developing marketing collateral and assisting teams effectively. Strong organizational and communication skills contribute to successful project management.
Overview
8
8
years of professional experience
Work History
Research Analyst
BOARDWALK ADVISORS
West Palm Beach
01.2025 - Current
- Secured full-time position after successful business consulting internship.
- Consulted for emerging growth companies, preparing entrepreneurs for investor meetings.
- Created business plans and pitch decks; coordinated travel and events.
- Contributed to development of new angel investment fund by networking with prospective portfolio companies and investors.
- Assisted in crafting marketing materials for fund, including branding guide, pitch deck, website content, and event invitations.
Business Consulting Internship/Paid
BOARDWALK ADVISORS
West Palm Beach
01.2024 - 01.2025
- Developed compelling pitch decks to attract potential investors and stakeholders.
- Conducted market and industry research to develop targeted business plans for emerging growth companies.
- Executed client billing and invoice processing to streamline administrative operations.
- Managed file organization to facilitate efficient data access and retrieval.
- Oversaw hiring activities to recruit top talent into the firm.
Marketing Coordinator/Barista/Cafe Staff/
VIA ROMA CAFE
Palm Beach
08.2023 - 12.2023
- Executed digital marketing initiatives to effectively promote new café.
- Created specialty menus to diversify café offerings and attract new customers.
- Prepared food and beverage items for event catering, enhancing customer experience.
Hostess
THE WHITE CHOCOLATE GRILL
Lone Tree
04.2023 - 08.2023
- Greeted guests enthusiastically and escorted them to tables, enhancing their dining experience.
- Engaged customers professionally and coordinated special requests to ensure satisfaction.
- Used guests’ names to create a personalized and engaging dining atmosphere.
Marketing and Business Development Student Assistant
PALM BEACH ATLANTIC UNIVERSITY
West Palm Beach
03.2023 - 05.2023
- Promoted school activities by organizing PBA marketing events to engage students and faculty.
- Conducted outreach to Alumni and PBA community to increase participation in school fundraising events.
Marketing/Administration/Events Internship
PALM BEACH NORTH CHAMBER OF COMMERCE
Palm Beach Gardens
01.2023 - 03.2023
- Developed and implemented marketing strategies that increased engagement across diverse platforms.
- Executed direct marketing and social media initiatives to enhance visibility for chamber programs.
- Coordinated and managed logistics for multiple chamber events, including auctions, to ensure successful execution.
Hostess
THE BREAKERS
Palm Beach
04.2022 - 08.2022
- Greeted guests enthusiastically and escorted to tables promptly.
- Coordinated special requests while professionally engaging customers to ensure satisfaction.
- Enhanced overall engagement by accurately using guests' names during interactions.
Digital Marketing/Paid Advertising Internship
DIGITAL RESOURCE
West Palm Beach
01.2022 - 03.2022
- Collaborated with paid advertising team on Google and Facebook ad campaigns.
- Re-optimized existing content to enhance search engine visibility.
Event Planner/Volunteer
PALM BEACH ATLANTIC UNIVERSITY/COMMUNITY VOLUNTEER
01.2018 - 01.2021
- Coordinated community event preparations and executed activities to boost engagement.
- Organized and shelved library materials to improve accessibility for patrons.
- Delivered customer support by scanning entrance tickets to ensure smooth entry during holiday events.
Education
Master’s in Business Administration - Marketing
Palm Beach Atlantic University
Palm Beach, FL12-2024
Bachelor’s Degree - Marketing
Palm Beach Atlantic University
Palm Beach, FL05-2023
Skills
- Google Analytics
- Google Ads
- Google Search
- Google Display
- Google Shopping
- Google Video
- Google Conversion Tracking
- Ads Measurement
- Facebook Blueprint
- Market Research
- Business Development
- Business Plan Creation
- Marketing support
- Social media management
- MS Office
- Office coordination
- Time management
- Attention to detail
- Creativity
- Client-focused
Timeline
Research Analyst
BOARDWALK ADVISORS
01.2025 - Current
Business Consulting Internship/Paid
BOARDWALK ADVISORS
01.2024 - 01.2025
Marketing Coordinator/Barista/Cafe Staff/
VIA ROMA CAFE
08.2023 - 12.2023
Hostess
THE WHITE CHOCOLATE GRILL
04.2023 - 08.2023
Marketing and Business Development Student Assistant
PALM BEACH ATLANTIC UNIVERSITY
03.2023 - 05.2023
Marketing/Administration/Events Internship
PALM BEACH NORTH CHAMBER OF COMMERCE
01.2023 - 03.2023
Hostess
THE BREAKERS
04.2022 - 08.2022
Digital Marketing/Paid Advertising Internship
DIGITAL RESOURCE
01.2022 - 03.2022
Event Planner/Volunteer
PALM BEACH ATLANTIC UNIVERSITY/COMMUNITY VOLUNTEER
01.2018 - 01.2021
Master’s in Business Administration - Marketing
Palm Beach Atlantic University
Bachelor’s Degree - Marketing
Palm Beach Atlantic University