Allison Centonze
Astoria,NY
Summary
Strategic marketing and sales manager with extensive experience in the adult beverage industry, recognized for driving brand activation and enhancing market share. Achieved significant results through collaboration with suppliers and driving impactful trade marketing programs. Holds WSET Level 2 and Certified Beer Cicerone certifications, demonstrating expertise in strategic planning, customer relationship management, and effective communication. Committed to leveraging these skills to further elevate brand presence in competitive markets.
Overview
22
22
years of professional experience
1
1
Certification
Work History
Area Manager
Southern Glazer's Wine and Spirit
New York, NY
09.2022 - Current
- Manage and develop a high-performing team of on-premise sales consultants, overseeing a $16 million territory representing 90+ suppliers, aligning with company's market-based growth strategies
- Demonstrated Revenue Growth: Increased sales by 3% overall in 2023, with several key suppliers achieving double-digit growth through strategic marketing initiatives and account development
- Market Leadership: Led Emerald on-premises division in both dollars and depletions during challenging market conditions in 2024
- Strategic Planning & Analytics: Monitor and analyze sales performance metrics to create data-driven roadmaps for achieving team goals and marketing objectives
- Supplier Relationships: Develop and maintain strong partnerships with key suppliers to amplify brand marketing and activation efforts in the market
- Account Development: Identify new partnership opportunities and implement marketing strategies to maximize account potential and brand visibility
- Program Implementation: Execute strategic marketing plans to achieve sales goals and initiatives by effective priority management and resource allocation
Regional Sales Manager
Swinkels Family Brewers Imports
New York, NY
01.2018 - 12.2019
- Collaborated with President of North America on comprehensive marketing strategies, brand building initiatives, and annual planning for Palm and Rodenbach Breweries
- Team Leadership: Managed three Area Managers in all aspects of performance, setting objectives, identifying targets, budgeting, and forecasting
- Program Management: Developed and executed promotions and incentives across six distributors, measuring ROI and providing market-based insights
- Trade Marketing: Led internal staff trainings and annual business planning sessions to ensure effective brand activation in the marketplace
- Customer Relationships: Established and maintained professional relationships with key retailers and chain accounts to maximize brand presence
Regional Sales Manager
Green Flash Brewing Company
New York, NY
01.2013 - 11.2017
- Strategic Marketing Direction: Implemented strategic goals that grew territory over 100% in volume and account penetration
- Marketing Planning: Created comprehensive Annual Business Plans for a territory of 35 distributors with quarterly performance reviews
- Trade Program Development: Worked with Distributor Brand Managers to create impactful sales incentives and marketing activations
- New Product Introduction: Planned and executed roll-out strategies for seasonal, limited and new SKUs
- Team Development: Hired, coached and managed District Sales Managers to ensure delivery of marketing and sales objectives
Brand Manager
Union Beer Distributors
New York, NY
08.2011 - 01.2013
- Served as liaison between breweries and New York metro distributor, translating supplier marketing initiatives to local market execution
- Marketing Activation: Created, implemented, and executed promotions and samplings in on and off-premise accounts
- Trade Education: Conducted ongoing brand training with retailers, distributor partners, and consumers
- Community Building: Developed relationships with craft beer community to amplify brand presence and consumer engagement
Account Manager
Icon Eyewear
New York, NY
01.2009 - 01.2011
Account Manager
Soxland Int.
New York, NY
01.2008 - 01.2009
Sales Associate
Capelli
New York, NY
01.2003 - 01.2008
Education
Bachelor of Arts - Communication Studies
University of Rhode Island
Kingston, RI05.2000
Skills
- Team Leadership & Development
- Trade Marketing Strategy & Execution
- Data-driven decision making
- Budget Management & Forecasting
- Promotional Planning & Execution
- Supplier Relations & Brand Activation
- Market Trend Analysis
- Sales Performance Analysis & ROI Measurement
Certification
- WSET Level 2 Award in Wine
- Certified Beer Cicerone
Timeline
Area Manager
Southern Glazer's Wine and Spirit
09.2022 - Current
Regional Sales Manager
Swinkels Family Brewers Imports
01.2018 - 12.2019
Regional Sales Manager
Green Flash Brewing Company
01.2013 - 11.2017
Brand Manager
Union Beer Distributors
08.2011 - 01.2013
Account Manager
Icon Eyewear
01.2009 - 01.2011
Account Manager
Soxland Int.
01.2008 - 01.2009
Sales Associate
Capelli
01.2003 - 01.2008
Bachelor of Arts - Communication Studies
University of Rhode Island
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