Ally Shropshire
New York,NY
Summary
Highly versatile professional with extensive experience in all facets of residential lease-up operations, management, and continually filling vacancies bringing in record breaking revenues for new developments. Instrumental in streamlining processes, enhancing productivity, and ensuring high-quality results. Focused on delivering support to internal teams, clients, and owners/developers to exceed goals.
Overview
7
7
years of professional experience
Work History
Leasing Director, The Duchess
Corcoran New Development
07.2024 - 06.2025
- Responsible for all aspects of managing and leasing of The Duchess by Lalezarian Properties and Kalimian Group, consisting of 40 market rate luxury residences located in the Upper East Side.
- Achieved neighborhood record-breaking PSF of $158 on two-bedroom to four-bedroom residences.
- Quickly stabilized the building within months of launch, consistently surpassing leasing velocity goals through curated outreach and targeted digital campaigns.
- Strengthened broker engagement and referral channels through custom events, weekly performance tracking, and first-look access to new inventory.
Leasing Director, The Murray
Corcoran New Development
06.2023 - 07.2024
- Responsible for all aspects of managing and leasing of The Murray by Lalezarian Properties and Kahen Properties, consisting of 171 market rate luxury residences located in Murray Hill.
- Achieved neighborhood record-breaking PSF of $132 on studio to two-bedroom residences.
- Launched the lease-up from pre-opening through stabilization, achieving full occupancy within 9 months while maintaining strict pricing discipline.
- Designed and executed data-driven digital and social ad campaigns yielding a 32% lift in qualified lead volume month-over-month.
Leasing Director, Waterline Square
Corcoran Group
06.2020 - 06.2023
- Promoted from Senior Leasing Associate to Director based on exemplary performance, strategic leadership, and ability to exceed ambitious leasing targets in a luxury high-rise portfolio.
- Responsible for all aspects of managing, leasing, and retention of Waterline Square by GID Development Group, consisting of three high-rise towers with 641 residences consisting of rent-stabilized and market rate residences on a 2.2 million square foot multiuse development.
- Achieving gross rents from studio to four bedroom residences blending at an average of $11,457 per month or $113PSF for annual revenue upwards of $88M.
- Managing the daily onsite operations of leasing, including but not limited to coaching and overseeing the onsite team to successfully convert prospects to residents, determining rents and concessions, curating marketing strategies, providing competitor analytics, and submitting weekly reports ensuring quotas are consistently met.
- Monitor and advise on changing market conditions, identifying all opportunities to make advantageous adjustments to pricing and inventory control resulting in a high retention rate, and implement an overall strategy to maximize leasing efforts resulting in an increase to initial annual gross rents.
- Directed weekly, monthly and quarterly meetings providing data analytics and collaboration with developers, marketing, public relations, and strategy media teams.
Senior Leasing Associate, Waterline Square
Corcoran Group
05.2019 - 06.2020
- Promoted from Senior Leasing Associate to Director based on exemplary performance, strategic leadership, and ability to exceed ambitious leasing targets in a luxury high-rise portfolio.
- Responsible for all aspects of managing, leasing, and retention of Waterline Square by GID Development Group, consisting of three high-rise towers with 641 residences consisting of rent-stabilized and market rate residences on a 2.2 million square foot multiuse development.
- Achieving gross rents from studio to four bedroom residences blending at an average of $11,457 per month or $113PSF for annual revenue upwards of $88M.
- Managing the daily onsite operations of leasing, including but not limited to coaching and overseeing the onsite team to successfully convert prospects to residents, determining rents and concessions, curating marketing strategies, providing competitor analytics, and submitting weekly reports ensuring quotas are consistently met.
- Monitor and advise on changing market conditions, identifying all opportunities to make advantageous adjustments to pricing and inventory control resulting in a high retention rate, and implement an overall strategy to maximize leasing efforts resulting in an increase to initial annual gross rents.
- Directed weekly, monthly and quarterly meetings providing data analytics and collaboration with developers, marketing, public relations, and strategy media teams.
Leasing Associate, ML House
Corcoran Group
11.2018 - 05.2019
- Filled 62 units for ML House, Bryant Park’s first luxury ground up residential new development by Skyline Developers with Garden Homes Community.
- Managed all logistics of leasing luxury residences on average of $105PSF from qualifying applicants, handling negotiations, and executing lease packages.
- Maintained development of marketing plans, industry outreach, and promote property to drive on-site traffic.
- Oversaw data collection, entry and distribution and provided analytics required for daily, weekly, and monthly reporting.
Leasing Associate, American Copper Buildings
Corcoran Group
01.2018 - 11.2018
- Effectively closed approximately 100 deals in 2018 for American Copper Buildings, a dual-tower, 761 unit residential skyscraper developed by JDS Development and designed by ShoP Architects. The highly successful building was voted Curbed.com's 'Building of the Year'.
- Set record-breaking neighborhood deals with contracts averaging $100 PSF with a 20-30% conversion rate.
- Acted as a vital liaison between all building stakeholders including clients, owners, developers, investors, and the management company communicating project updates, customer feedback, pricing, and concession strategies.
- Conducted a wide range of critical functions such as marketing, advertising, generating lease reports, and presenting building statistics to owners/developers.
Education
Licensed Real Estate Salesperson -
New York State
REBNY Member - undefined
Real Estate Board of New York
The Ritz-Carlton Leadership Center - Customer Service Reenergized
Skills
- Project development management
- Revenue management strategies
- Client engagement
- Strategic marketing planning
- Sales team leadership
- Yardi, Rent Café, On-site & LRO Proficient
- Renewals & Resident Retention
Timeline
Leasing Director, The Duchess
Corcoran New Development
07.2024 - 06.2025
Leasing Director, The Murray
Corcoran New Development
06.2023 - 07.2024
Leasing Director, Waterline Square
Corcoran Group
06.2020 - 06.2023
Senior Leasing Associate, Waterline Square
Corcoran Group
05.2019 - 06.2020
Leasing Associate, ML House
Corcoran Group
11.2018 - 05.2019
Leasing Associate, American Copper Buildings
Corcoran Group
01.2018 - 11.2018
REBNY Member - undefined
Real Estate Board of New York
The Ritz-Carlton Leadership Center - Customer Service Reenergized
Licensed Real Estate Salesperson -
New York State
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