Allyson MacFarlane
BAYONNE,NJ
Summary
Highly motivated and polished Sales Professional with a proven track record of exceeding sales targets and building strong relationships with clients. Possessing excellent communication and negotiation skills as well as a keen ability to understand costumer's needs and tailor solutions to meet them. Experienced in developing and implementing effective sales strategies to drive business growth. A dedicated and result-driven individual who thrives in fast paced environments and consistently delivers.
Overview
19
19
years of professional experience
1
1
Certification
Work History
Personal Care Giver
My Mother Ill With Dementia
01.2017 - 10.2025
- Provided companionship, fostering emotional support and improving quality of life 24 Hours per day.
- Implemented strategies for mobility assistance, promoting physical activity and engagement 100% of the time.
- Evaluated care practices regularly, refining approaches for optimal outcomes and efficiency.
- Maintained clean, safe, and well-organized patient environment.
- Cleaned house, ran errands, managed laundry, and completed weekly grocery shopping.
- Coordinated medication schedules, ensuring adherence to prescribed routines 7 days a week.
Client & Marketing Specialist
Marc Harris Salon
01.2016 - 12.2017
- Developed targeted marketing campaigns to enhance brand visibility and client engagement.
- Analyzed market trends to inform promotional strategies and optimize customer outreach.
- Managed email marketing campaigns, improving client retention through personalized content delivery.
- Streamlined communication processes, leading to improved collaboration between departments.
- Enhanced customer engagement, utilizing email marketing campaigns.
- Managed cross-functional teams to successfully execute product launches and promotional events.
- Increased lead generation with creation and implementation of innovative email marketing campaigns.
Membership Sales Consultant
Allyson MacFarlane LLC
12.2006 - 11.2016
- Specialized in business development within the Private Membership Corporate Market.
- Implemented extensive marketing and promotional campaigns including parties, interactive events and exhibitions.
- Developed tailored membership packages to meet diverse customer and enhance sales opportunities.
- Conducted market analysis to identify trends and drive strategic membership initiatives.
- Trained new consultants on sales techniques and customer engagement strategies for improved performance.
- Collaborated with marketing teams to design promotional campaigns that increased member acquisition rates.
- Clients have included:
- Drive 495
- Clay Fitness & Spa
- Kettler Management Group
- Asphalt Green Battery Park
- MDRN Residential
- Golf & Body NYC
- The Sports Club/LA Rockefeller Center
- Executive Fitness Center
Education
Certificate in Conference & Meeting Management
New York University
New York (City), NYCertificate - Exercise Physiology
New York University
New York (City), NY1200 Hours of Study - Licensed Hair Stylist - Cosmetology
Natural Motion Institute of Hair Design
Jersey City, NJSkills
- CRM management
- Event planning expertise
- Client acquisition strategies
- Sales coaching
- Diverse outreach strategies
- Strategic sales planning
- Progress documentation
- Client documentation
- Behavior redirection
- Verbal and written communication
- Creative problem solving
- Critical thinking
Accomplishments
During my time at The Sports Club/LA Rockefeller Center I negotiated a Corporate Membership Agreement worth $250,000.00
Certification
Certificate in Conference & Meeting Management
Certificate in Exercise Physiology
Licensed Hairstylist
MVP in Membership Sales & (2) Excellence in Service Awards
It was a great honor to receive these awards from two different highly respected Health Club Companies. The MVP award I received at a National Sales Meeting in Washington, DC and the Excellence in Service Awards came at Club Events in NYC.
Languages
English
Timeline
Personal Care Giver
My Mother Ill With Dementia
01.2017 - 10.2025
Client & Marketing Specialist
Marc Harris Salon
01.2016 - 12.2017
Membership Sales Consultant
Allyson MacFarlane LLC
12.2006 - 11.2016
Certificate in Conference & Meeting Management
New York University
Certificate - Exercise Physiology
New York University
1200 Hours of Study - Licensed Hair Stylist - Cosmetology
Natural Motion Institute of Hair Design