AL GREENWOOD
STONEWOOD MARKETING
Hillsboro,USA
27
years of professional experience
Results-driven Executive with a strong record in leading operations and sales across diverse industries. Achieved significant growth by expanding company presence from one to 23 states while balancing operating costs and exceeding revenue projections. Focused on driving sales volume, enhancing market share, and optimizing operational efficiency.
Work History
Partner
16 Years 7 Months- Managed marketing, field training, and product promotion for Distribution Partners NW.
- Achieved total annual sales of just under $24M.
- Launched product in a single office in Southern California, expanding to 7 managers and 20 sales representatives.
- Recruited and trained staff of sales managers and sales representatives.
- Recruited and trained sales representatives and managers in Oregon and Washington.
- Executed design and implementation of marketing programs to increase brand visibility.
- Developed outside sales strategies to improve customer engagement.
- Designed and reviewed training programs to support team development.
- Conducted operational assessments and reorganizations.
- Collaborated with small to mid-sized businesses to refine operational goals.
- Served clients including Hertz Rent-A-Car, Dave’s Garage Doors, and Oregon Cascade Plumbing.
Regional Sales Manager
2 Years 11 Months- Led product launch from single office in Southern California to 7 managers and 20 sales representatives across 13 states.
- Total annual sales reached just under $24M.
- Recruited, trained, and mentored sales managers and representatives, expanding team across multiple locations.
- Developed and executed comprehensive marketing program to drive sales growth.
- Worked extensively with IT system design team to improve user interface and simplify navigation.
- Developed and sold a back-office billing system to physicians, urgent care centers, hospitals, and skilled nursing facilities.
Regional Sales Manager
6 Years- Built and trained self-sustaining, profitable operations and sales teams to surpass company goals. Took over a region with underperforming territories and unprofitable programs and declining sales production.
- Built territory sales from 700k annually to $2.6M in a two year period with consistent sales increases thereafter. Maintained an average of 20% to 25% monthly growth in new business. (Averaged 25-31 sales per month totaling $2.6M to $3.5M per year in 2004 through 2007.)
- Increased sales from one every 45 to 60 days to an average of 10 per month in less than 12 months. This was accomplished by increasing to 12 sales reps covering 7 states, versus three sales reps, covering two states.
- Improved collections of current and past due accounts, increasing cash flow by 35%.
- Trained key personnel who were ranked nationally in production.
- Developed and implemented sales and customer service training programs alongside advertising and marketing programs for clients.
- Developed and implemented customer service training program that raised clients' Customer Service Index by up to 11%.
- Analyzed sales programs to maximize profits by streamlining sales offerings.
- Eliminated existing programs that did not generate minimum profitability.
Education
MA - Business Marketing
BA - Business Management
Master of Business
Skills
Client acquisition
Sales Strategy Innovation
New Product Launches
Strategic Client Engagement
Strong Finance and Business Acumen
Developing Budgets
Implementing Change
Customer-centric strategies
Team leadership
Cross Functional Leadership
Coaching and Mentoring Staff
Goal Setting
NOTABLE CONTRIBUTIONS
- Co-owner of successful multi-location franchise operation.
- Turned around underperforming territories while doubling sales volume in less than 12 months for a developer of sales and customer service training programs.
Timeline
Partner
STONEWOOD MARKETING
01.2010 - CurrentRead More
Regional Sales Manager
PRO-MED SYSTEMS
01.2007 - 12.2009Read More
Regional Sales Manager
ACD MARKETING SERVICES
01.2000 - 01.2006Read More
University of Tampa
MA from Business Marketing
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University of New Mexico
BA from Business Management
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NMLS#1972677 NIPR#18529890
Master of Business
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