Summary
Overview
Work History
Education
Skills
Creative Projects
Timeline
Generic

Alula Belay

Las Vegas,NV

Summary

Fashion-focused and creative professional with experience in retail sales, styling, and independent clothing brand development. Skilled at delivering exceptional customer experiences, executing visual merchandising, and designing original apparel concepts. Proficient in Adobe Creative Suite, trend analysis, and fashion marketing. Adept at blending retail expertise with innovative design and branding to support both in-store and company fashion initiatives.

Overview

5
5
years of professional experience

Work History

Founder & Creative Director

P2P Streetwear Brand
Las Vegas, NV
05.2021 - Current
  • Conceptualized and designed original streetwear collections built on the theme of duality (pain vs. passion).
  • Created garment mockups, graphic art, and marketing visuals using Adobe Illustrator and Photoshop.
  • Developed cohesive brand storytelling, integrating high-contrast aesthetics, anime-inspired visuals, and glitch art.
  • Oversaw full brand lifecycle: design, sourcing, marketing campaigns, and community engagement.

Fashion Retail Associate

Capsule NYC
New York City, NY
02.2024 - 06.2025
  • Delivered personalized styling recommendations, enhancing customer confidence and driving repeat sales.
  • Assisted in visual merchandising for seasonal collections, aligning with brand image and fashion trends.
  • Managed sales floor operations, including fitting rooms, product restocking, and POS transactions.
  • Built strong client relationships in a fast-paced fashion retail environment.

Design E-Board Member

Under-Represented Minorities in Computing (URMC)
Cornell University
08.2021 - 05.2025
  • Designed promotional flyers, event graphics, and branded content for campus initiatives.
  • Mentored students on combining technical and creative skills for career growth.
  • Collaborated on event planning and creative direction for student community events.

Front Desk Associate

Statler Hotel
Ithaca, NY
08.2021 - 05.2024
  • Served as the first point of contact for guests, handling high-volume inquiries with professionalism.
  • Strengthened customer relations and problem-solving skills transferable to client-facing fashion roles.
  • Collaborated with a diverse team to ensure seamless guest experiences.

Customer Purchase Behavior Analyst

Independent Project
Remote
01.2021 - 08.2022
  • Analyzed e-commerce purchase data to identify consumer fashion trends and marketing opportunities.
  • Produced clear visual reports that guided targeted campaigns and product recommendations.
  • Conducted regular observations to monitor client progress and behavior changes.

Education

Bachelor of Science - Information Science

Cornell University - College of Agriculture & Life Sciences
05.2025

Skills

  • Fashion Retail
  • Visual Merchandising
  • Brand development
  • Customer relations
  • Data analysis
  • Trend analysis
  • Creative design
  • Project management
  • Clothing & graphic design
  • Adobe Creative Suite
  • Canva
  • Customer Service
  • Social Media
  • E-Commerce Strategy
  • Textile Knowledge
  • Inventory Management
  • POS Systems
  • Communication & Team Collaboration

Creative Projects

Founder & Creative Director - P2P Streetwear Brand, Las Vegas, NV, 05/21, Present 

  • Conceptualized and designed original streetwear collections built on the theme of duality (pain vs. passion).
  • Created garment mockups, graphic art, and marketing visuals using Adobe Illustrator and Photoshop.
  • Developed cohesive brand storytelling, integrating high-contrast aesthetics, anime-inspired visuals, and glitch art.
  • Oversaw full brand lifecycle: design, sourcing, marketing campaigns, and community engagement.

Design E-Board Member - Under-Represented Minorities in Computing (URMC), Cornell University, 08/21, 05/2025

- Designed promotional flyers, event graphics, and branded content for campus initiatives.

- Mentored students on combining technical and creative skills for career growth. - Collaborated on event planning and creative direction for student community events.

Timeline

Fashion Retail Associate

Capsule NYC
02.2024 - 06.2025

Design E-Board Member

Under-Represented Minorities in Computing (URMC)
08.2021 - 05.2025

Front Desk Associate

Statler Hotel
08.2021 - 05.2024

Founder & Creative Director

P2P Streetwear Brand
05.2021 - Current

Customer Purchase Behavior Analyst

Independent Project
01.2021 - 08.2022

Bachelor of Science - Information Science

Cornell University - College of Agriculture & Life Sciences

Similar Profiles

CREATE PROFILE
Alula Belay