Summary
Overview
Work History
Education
Affiliations
Accomplishments
Certification
Timeline
Generic

Alvaro C. Macias

Vice President Of Business Development
Moline,IL

Summary

Highly accomplished credit union industry leader with extensive experience working with and counseling executive level management. Fully equipped to lead strategic communications efforts that help amplify the wonderful work done by individuals who represent Community Development Credit Unions and the impact to the members of their communities. Respected for organizational and interpersonal aptitudes, with the ability to build the trust of others with integrity. Strategic in implementing and monitoring progress of CDFI efforts for the $534 million Ascentra Credit Union. Executed comprehensive community development initiatives, special projects, and actions plans. Experienced multicultural marketer with a proven track record of unique, genuine and memorable messaging and strategies that effectively connect diverse populations. Uniquely versed in advocacy efforts at the local, state, and national level. Demonstrated ability to exercise outstanding independent judgment, decision making, creativity and initiative.

Overview

20
20
years of professional experience
2
2
Certificates
2
2
Languages
8
8
years of post-secondary education

Work History

City Council Member

City Of Moline
Moline, IL
04.2021 - Current
  • As candidate, successfully planned and executed political campaign strategies for on municipal issues, media advertising, positions on labor and public appearances in first attempt at public office.
  • Conducted head counts to help predict outcome of election and worked hands-on in a “Get Out The Vote” strategy for my campaign and other election winning candidates.
  • As Alderman, have resolved problems for residents, am helping to improved operations and have provided exceptional service for a city of over 43,000 residents.
  • Project Management Committee member in charge of vetting and developing ideas and working with city council, mayor and staff through a massive development plan that will change the landscape of downtown Moline, Illinois.
  • Keep a pulse of current events, with a daily diet of news on local, regional, national and international affairs.
  • Fostered climate of collaboration between general public, city manager and members of city council.

Vice President of Business Development

Ascentra Credit Union
Bettendorf, IA
01.2019 - Current
  • Experienced in numerous state advocacy efforts of a highly distinguished Iowa credit union advocacy system which has led to national lobbying with an Iowa delegation in Washington, D.C.
  • Identified and coordinated efforts in the successful application and CDFI Fund award of the Rapid Response Program in 2021 in the amount of $1,826,265.
  • Leader of a strategic Latino Outreach Program and trust builder for the region's growing Hispanic community, ultimately helping to increase the number of Hispanic members by a whopping 145% from 2010 to 2021.
  • Evolved Bilingual Advisory Group to the organization’s first Multicultural Advisory Council in the style of an Employee Resource Group to help engage, retain, and grow the organization’s diverse staffing.
  • Created and maintain a Multicultural Outreach plan that allows the organization to better connect through targeted marketing efforts, key partnerships, and sponsorships.
  • Developed the low-interest revolving loan fund, Newcomers Initiative, to assist immigrants and refugees pay for costly immigration services with three partner non-profit immigration service agencies by securing two grants and one award.
  • Successfully led efforts to expand and market mortgages, personal loans, auto loans and credit cards for individuals who use Individual Tax Identification Numbers (ITIN) by working closely with senior management and operations to facilitate a practical way of managing complex lending procedures in adherence to compliance parameters.
  • Created and supervised the communications strategy for the launch of the Diamond Award-winning Digital Banking platform from Q2, including massive comprehensive communications strategy.
  • Worked with Chief Marketing Officer and newer marketing team to launch new website that included numerous new features including a news section and a Spanish version of the vast majority of website content.
  • Reviewed translations of Q2 digital banking content and tested functionality of Spanish targeted ads.
  • Key creative contributor to the Ascentra Credit Union marketing department, which has earned 35 Diamond Awards (credit union industry award) for marketing excellence since 2011 including three awards for the Latino Outreach Program.
  • Entrusted to oversee and coordinate all events pertaining to the grand opening of our newly constructed Home Office, which earned the credit union a Diamond Award.
  • Branded a series of financial education presentations for colleges, schools, churches, and community organizations to match our Making Cents video series, which aired on a NBC affiliate and can be found on YouTube.
  • Credit union business and community developer with the distinguished Credit Union Business Development Professional (CUBDP) designation from the Credit Union National Association earned in 2018, recertified in 2020.
  • Established relationships with key community employers and partners that lead to business development activities such as presentations and “Table Events”.

Assistant Vice President of Community Development

Ascentra Credit Union
Bettendorf, IA
08.2016 - Current
  • Creative writer, content creator, and mentor to emerging leaders of the organization’s marketing department.
  • Active participant and advisor on messaging, engagement, and coordination of advocacy efforts at the state and national level for the credit union industry.
  • Featured presenter/speaker for local and regional panels, workshops, and conferences.
  • Collaborated with senior management team to identify, lead and execute community development partnerships, and craft the credit union's community and business development plan within and below the allocated budget.
  • Effectively secured the Juntos Avanzamos (Together We Advance) designation from the trade association Inclusiv, given to credit unions committed to financial inclusion and have developed the institutional capacity to meet the needs of Hispanics and immigrant consumers; the first and only from the market served thus attaining a competitive market leverage.

Community Development Manager

Ascentra Credit Union
Bettendorf, IA
08.2014 - 08.2016
  • Responsible for public relations efforts that have been projecting and inspiring a favorable image of the credit union to its externals and internal publics.
  • Rebranded and overhauled printed newsletter, e-newsletter to the Diamond Award-winning "The Teller", which is distributed to the majority of the membership on a quarterly basis.
  • Lead on grant-winning efforts that garnered seed money to establish funding a financial wellness program for area students.
  • Conducted online and in person research to identify community development opportunities.

Community Development Coordinator

Ascentra Credit Union
Bettendorf, IA
08.2010 - 08.2014
  • Oversaw the organizations Latino Outreach Program which included the coordination of an external focus group and internal bilingual staff group to provide feedback on outreach efforts for CEO and other senior executives.
  • Creator of culturally relevant messaging to new markets and programs to attract and retain members.
  • Writer of original content for newsletter and press releases.
  • Subject matter expert on financial topics on a bi-weekly radio program.
  • Coordinated all external credit union events and appearances from the organization's mascot.
  • Developed schedules and assignments for volunteer staff.
  • Developed short- and long term community development strategies to draw businesses and members.
  • Secured grants from the Iowa Credit Union League and the National Credit Union Foundation to help establish and support financial wellness efforts in area schools.

Financial Advisor

MassMutual Financial Group
01.2009 - 01.2010
  • Fortune 500 Life Insurance Company Managed over 45 clients and was part of an established Iowa agency providing financial services and insurance using unique financial models.
  • Skilled in managing and allocating assets to better fit the needs and goals of individual clients and to get them more benefits.
  • Followed a rigorous activity management system to manage time and improve productivity.
  • Coordinated and facilitated financial planning workshops for business owners.

Sales & Marketing, Editor & Journalist

Hola America Publications, Inc
01.2005 - 01.2009
  • Organized and conducted editorial meetings with content development team for a newspaper in English & Spanish distributed in Western Illinois and Eastern Iowa.
  • Mentored and advised writers on news writing techniques and created and provided reference guides to minimize common mistakes.
  • Created bi-weekly story budgets and coordinated writers and translators to have articles done within strict deadlines.
  • Reviewed pages prior to print run to ensure proper placement of content.
  • Implemented the Associated Press newswriting style to Hola America Newspaper, enhancing the written quality of the publication.
  • Guided and motivated staff to achieve demanding targets under tight deadlines.
  • Wrote hundreds of articles and editorials; some of which were published in The Dispatch and The Leader.
  • In charge of selling ads, creating client base, and conducting marketing and public relations duties growing sales by over 50% within two years by securing major clients.
  • Assisted businesses and organizations to properly market themselves and effectively use local media outlets to reach their audiences.
  • Managed the publication’s website, e-newsletter, and mail subscriptions.
  • Coordinated special events, projects, and promotions catering to the Hispanic community.
  • Proofread copy written by colleagues to correct spelling, punctuation and grammar.

Education

Bachelor of Arts - TV / Radio

St. Ambrose University
Davenport, IA
01.2003 - 01.2005

Associate of Arts - Liberal Arts

Black Hawk College
Moline, IL
01.1997 - 01.2003

Affiliations

  • Quad Cities Chamber of Commerce - Board Member, Finance Committee Member
  • Economic Growth Corporation – Board Member
  • Q2030 Regional Action Plan – Board Member
  • Junior Achievement of the Heartland – Classroom Volunteer since 2015
  • The Greater Quad Cities Hispanic Chamber of Commerce – Past Chairperson and Events and Programming Committee Chair

Accomplishments

  • Recognized as a "2017 Trailblazers 40 Below" by Credit Union Times.
  • Top 5 Finalist for Credit Union Executive Society's Next Top Credit Union Executive competition in 2014.
  • Chosen as a "Crasher" to represent Iowa in the Governmental Affairs Conference in 2014.
  • Chosen as a "Crasher Mentor" for the Iowa Credit Union League's Crasher program in 2012.
  • Chosen as one of the original "Crashers" for the Iowa Credit Union League conference in 2011.

Certification

CUBDP - Credit Union Business Development Professional

Timeline

City Council Member

City Of Moline
04.2021 - Current

Vice President of Business Development

Ascentra Credit Union
01.2019 - Current

CUBDP - Credit Union Business Development Professional

10-2018

CUDE - Credit Union Development Educator

06-2017

Assistant Vice President of Community Development

Ascentra Credit Union
08.2016 - Current

Community Development Manager

Ascentra Credit Union
08.2014 - 08.2016

Community Development Coordinator

Ascentra Credit Union
08.2010 - 08.2014

Financial Advisor

MassMutual Financial Group
01.2009 - 01.2010

Sales & Marketing, Editor & Journalist

Hola America Publications, Inc
01.2005 - 01.2009

Bachelor of Arts - TV / Radio

St. Ambrose University
01.2003 - 01.2005

Associate of Arts - Liberal Arts

Black Hawk College
01.1997 - 01.2003

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