Alveira Javed Merchant
Houston,TX
Summary
Dynamic business management graduate with a specialization in events and public relations, known for a mature and responsible approach to project execution. Proven success in managing and delivering high-quality events across diverse locations including India, Mozambique, and Portugal. Skilled in leveraging platforms such as Go High Level (GHL), Open Phone, and NetSuite to enhance operational efficiency. Committed to fostering harmonious relationships and emotional connections within collaborative environments while driving sales initiatives.
Overview
1
1
year of professional experience
Work History
Marketing Executive
CELLULARPORT
STAFFORD, TX
01.2024 - Current
- Collaborated with customers to identify appropriate marketing offerings.
- Applied tracking techniques to enhance targeted marketing through understanding consumer habits.
- Expanded new businesses by developing powerful sales, advertising and marketing campaigns.
- Monitored competitor activity and prepared detailed reports on performance metrics.
- Analyzed customer feedback to improve the quality of products and services.
- Coordinated with sales teams to develop marketing strategies that align with sales objectives.
- Managed social media platforms, creating engaging content and monitoring analytics to enhance online presence.
- Developed and implemented marketing strategies to increase brand awareness and sales.
- Organized promotional events such as conferences, trade shows, and product launches.
- Developed marketing strategies and campaigns to increase brand awareness.
Official
TIMES OF INDIA
Mumbai, India
01.2023
- Crowd management
PENTAGON EVENT AND ACTIVATION PVT. LTD
Mumbai, India
01.2023
- Flag on duty to begin the race
- Route Management
KONCEPT EVENTS
Mumbai, India
01.2023
- Company Overview: specialized in Wedding Management, Wedding Decor, Corporate Events, Live Concerts, Exclusive Artist Management, and have their own inventory of world class Entertainment Equipment
- Guest Management
- Hotel Management
- Specialized in Wedding Management, Wedding Decor, Corporate Events, Live Concerts, Exclusive Artist Management, and have their own inventory of world class Entertainment Equipment
MAXIMUS MICE AND MEDIA PVT LTD
Mumbai, India
01.2023
- Maintaining Holding área duties
ONLY MUCH LOUDER
Mumbai, India
01.2023
- Box office management
THE INDIAN NAVY AND INDIAN OIL
Mumbai, India
01.2023
- Crowd Management
- Hospitality
- Organized monthly health check-ups for the community members
- Helped in executing health based projects and seminars for student members of the community
- Supported health board members in logistics
THE LIL FLEA
Mumbai, India
01.2023
- Company Overview: The Lil Flea is a growing community of over 400 lifestyle brands, live showcases and creative ventures for the modern and culturally rich across India
- Hospitality
- Managing vendors
- Stall management
- The Lil Flea is a growing community of over 400 lifestyle brands, live showcases and creative ventures for the modern and culturally rich across India
White Foods and Desserts LLP
Mumbai, India
01.2023
- Company Overview: Bakery and Confectionaries - taking orders for events and functions
- Hospitality and Service management
- Orders and display management
- Worked with creative team during event planning and execution
- Bakery and Confectionaries - taking orders for events and functions
Matola City Resort
Matola, Mozambique
01.2023
- Company Overview: Resort with 28 rooms, swimming pool, gym, conference room and restaurant facilities
- Hospitality and Service management
- Orders and display management
- Parties and Event management
- Resort with 28 rooms, swimming pool, gym, conference room and restaurant facilities
Teacher & Facilitator
Ismaili religious education centre
Mumbai, India
05.2020
- Designed and implemented weekly lesson plans based on up-to-date educational best practices
- Used a variety of instructional materials, digital content, technology integration and creative learning activities to support achievement of learning objectives
Education
Masters (MSC) - Hospitality and Tourism
Iscte - Lisbon University Institute
Lisbon, Portugal01.2025
Bachelor of Management Studies - Event Management & Public Relations
University of Mumbai's Garware Institute of Career Education and Development
01.2020
AS & A Levels -
Hamza International School
Matola, Mozambique01.2016
International General Certificate of Secondary Education -
Hamza International School
Mumbai, India01.2015
Skills
- Time management
- Effective Organizational Skills
- Clear Communication in Public Forums
- Creative Writing
- Project Coordination
- Event Planning Expertise
- Client Service Coordination
- Event Planning Coordination
- Public Relations Strategy Development
- Campaign Management
- Customer Relationship Management
- Event Coordination Expertise
- Brand Management
- Strategic marketing
- Market Research
- Creative Problem Solving
- Campaign planning
- Social Media Interaction
- Project planning
- Customer service
Volunteer Experience
- Aga Khan Health Portfolio, Matola, Maputo, Mozambique, 03/01/15, 02/29/16, Member of health board, organized health check-ups and seminars.
- Ismaili Religious Education Centre, Mumbai, Maharashtra, India, 05/01/20, 05/31/20, Served as a teacher & facilitator.
- Global Encounters Camp, Mombasa, Kenya, 07/01/16, 07/31/16, Participated and successfully completed the camp.
Personal Information
Hobbies: Sketching, designing and events, Reading & writing fictional stories, Swimming, Hiking, Table tennis and Chess, Visiting new places and exploring different cultures
Affiliations
- Digital Marketing & CRM: Skilled in using Go High Level platform for managing customer relationships and marketing campaigns, and familiar with the basics of NetSuite, demonstrating technical proficiency and a keen interest in digital innovation.
- Sketching & Designing: Demonstrated ongoing passion and creativity through various internships and personal projects.
- Reading & Writing: Enthusiastically engages in creating fictional stories, honing storytelling skills.
- Sports: Actively participates in swimming, hiking, table tennis, and chess, showcasing a commitment to physical health and strategic thinking.
- Travel: Embraces opportunities to explore new places, meet diverse people, and immerse in different cultures, fostering a deeper understanding of the world.
Languages
English
Professional
Portuguese
Professional
Hindi
Professional
References
References available upon request.
Timeline
Marketing Executive
CELLULARPORT
01.2024 - Current
Official
TIMES OF INDIA
01.2023
PENTAGON EVENT AND ACTIVATION PVT. LTD
01.2023
KONCEPT EVENTS
01.2023
MAXIMUS MICE AND MEDIA PVT LTD
01.2023
ONLY MUCH LOUDER
01.2023
THE INDIAN NAVY AND INDIAN OIL
01.2023
THE LIL FLEA
01.2023
White Foods and Desserts LLP
01.2023
Matola City Resort
01.2023
Teacher & Facilitator
Ismaili religious education centre
05.2020
Masters (MSC) - Hospitality and Tourism
Iscte - Lisbon University Institute
Bachelor of Management Studies - Event Management & Public Relations
University of Mumbai's Garware Institute of Career Education and Development
AS & A Levels -
Hamza International School
International General Certificate of Secondary Education -
Hamza International School