Aly Ladd
Denver,CO
Summary
After over 8 years in media and marketing, I’m ready to get back to where my career started and where I’ve always felt most energized: events and live entertainment. I love shows, connecting with people, and the organized chaos of bringing an amazing experience to life. My digital media career has made me a stronger strategist, project manager, problem-solver, and relationship builder, and I’m excited to bring those skills (plus a lot of energy and personality) into a career I’m truly passionate about.
Overview
9
9
years of professional experience
Work History
Senior Digital Media Strategist
Techint Labs
Denver, CO
12.2021 - Current
- Develop and lead strategic media planning from audience and market research through channel selection, execution, optimization, and performance analysis.
- Present strategic media plans and recommendations to clients while regularly leading internal presentations on emerging media trends, industry insights, and new opportunities.
- Manage and oversee high-value media budgets.
- Collaborate daily with internal teams and external partners to align strategies, priorities, and deliverables with client and business objectives.
- Building and maintaining strong relationships with clients, influencers, and media partners, fostering collaboration and long-term business growth.
- Leverage strategic networking and relationship-building to identify and secure a new client for the agency.
- Conduct quarterly research on emerging technologies, industry trends, and evolving digital media opportunities.
Media Planner
Vladimir Jones
Denver, CO
08.2018 - 12.2021
- Executed integrated media plans across traditional and digital channels to maximize audience reach and engagement.
- Conducted continuous campaign analysis and implemented optimizations to enhance performance.
- Collaborated with internal teams and external partners to ensure campaign execution aligned with client objectives and goals.
- Oversaw outside vendor relationships.
- Researched and maintained record of trends, innovations, and competition.
Program Manager
EEI Global
Detroit, MI
05.2017 - 07.2018
- Planned and managed Cadillac Racing, V-Performance Lab, and Cadillac Road to Table/Goop ride-and-drive, ensuring seamless execution from planning to completion.
- Monitored programs daily to track progress and adapt to evolving needs, maintaining timelines and achieving objectives.
- Supported experiential activations for brands including Carhartt and Chevrolet, enhancing brand visibility and engagement.
- Built strong relationships with high-net-worth clients, providing personalized support and attention to detail to ensure a personal and elevated guest experience.
Education
Bachelor of Science - Advertising & Public Relations
Grand Valley State University
Grand Rapids, MI05-2017
Skills
- Media budget management
- Market research
- Problem solving
- Collaborative teamwork
- Persuasive communication
- Fast-paced adaptability
- Attention to detail
- People-oriented
- Personable & engaging
Timeline
Senior Digital Media Strategist
Techint Labs
12.2021 - Current
Media Planner
Vladimir Jones
08.2018 - 12.2021
Program Manager
EEI Global
05.2017 - 07.2018
Bachelor of Science - Advertising & Public Relations
Grand Valley State University