Alyce Johnson

• 10 million dollar capital volume territory, medical device, post sale business development

• Hybrid role - Business Development Manager and Regional Trainer

• Topix Pharmaceuticals is a manufacturer of pharmaceutical grade skincare products that develops innovative practice-branded skincare lines in partnership with medical practices and dermatologists
• As Business Development Specialist, I cultivate relationships with dermatologists, plastic surgeons, and cosmetic MDs within the Sacramento/Redding/Chico/Reno territory
• Collaborating closely with both clients and in-house marketing, we work together to develop customized practice-branded skincare lines
• Rapidly increased territory volume 19% by onboarding several new accounts despite managing a well-established territory
• Intimately involved in a multifaceted and highly customized creative process for each account, spearheading efforts from inception through brand design (custom label design, naming, brand aesthetic, brand building, etc.)
• Provide ongoing education, marketing, merchandising, and digital support to help each account elevate their brand and foster patient loyalty.

• The HydraFacial Company is an FDA registered manufacturer of advanced aesthetic technologies and products
• As Business Development Manager, I developed a Northern California portfolio of approximately 60 tiered HydraFacial accounts, selling machine consumables and add-on boosters
• This primarily entailed educating and training dermatologists, doctors, and spa professionals on the system's use and maintenance
• I also conducted routine business reviews to drive utilization and needs assessments while identifying opportunities to facilitate additional system, device, and upgrade sales
• Additionally, I planned and executed HydraFacial Signature Events that drove brand awareness
• Key accomplishments include: Generated 3X growth of booster (consumables) business through attentive territory service and education
• Organized events and product demonstrations to increase awareness in support of a major product launch for Keravive scalp health treatment
• Partnered with several medical grade brands in collaboration with the HydraFacial system.

• In this role, I educated and managed a high volume of key chain accounts to maximize professional skin care treatments and sell-thru opportunities for PCA SKIN
• Visiting an average of three accounts daily, I established and expanded strategic relationships across the Sacramento / Utah territory and also instructed eight-hour Chemical Peel Certification, Advance Cluster, Business Development / Leadership classes attended by Store Managers, Certified Estheticians, and Franchise Owners territory-wide
• Key accomplishments and contributions included: 2018 Circle of Excellence Award winner; a Top 4 Territory Manager nationwide (out of 58) who consistently performed above the national average measuring total chemical peels performed (7,445) and total retail production ($671K)
• Collaborated with Store Managers on event planning strategy and execution to drive revenue and brand exposure
• Met regularly with Franchise Owners to discuss key marketing initiatives, promotional calendar, and upcoming projects
• Conceptualized and executed contests, educational workshops, and demonstrations in support of product launches
• Performed monthly account visits to support and maintain territory coverage plan and optimize business results.

• As Regional Brand Manager, West, I led the strategy for driving sales of multiple brands, in both retail stores and salons, across a multi-state territory spanning Utah, Nevada, California, and Hawaii
• I oversaw, motivated, inspired, and supported approximately 300 sales reps from 3 distributors (BSG, Peerless, and Spectrum Salon Services) selling into salons
• I personally visited 360 retail accounts throughout the territory to promote brands, strengthen relationships, and establish effective sales and merchandising incentives
• Under my leadership, we exceeded all of our 2014 goals by 114% (sales-out, sales-in, education reach) and increased sales by 45%
• I continually supported the sales effectiveness of distributor reps by conducting quarterly conference calls and webinars covering topics such as new business development and brand-specific sales strategies
• Additionally, I served as the on-boarding representative for the Revlon education team, comprised of 15 independent contractors working in salons across the Western region
• I also conducted trade shows throughout the U.S
• (New York, Chicago, and Orlando), overseeing every aspect of show planning and execution, including exhibit setup, show representation, and lead follow-up.

• Due to a prior record of sales success, I was recruited back to Bio Ionic, Inc
• In 2011
• As Regional Business Manager, I was tasked with growing sales across a $1MM sales territory covering the West and Northwest regions and Hawaii
• I proactively managed and supported relationships with 3 distributors, overseeing approximately 300 distributor sales representatives
• Additionally, I maintained a rigorous schedule of personal customer visits and conducted numerous sales presentations, tent events, and trade shows for more than 350 customers
• During my tenure, sales increased by 45% in the Northern California territory.

• I managed all aspects of brand marketing, from conception to commercialization, working directly with the owner and a 10-member team
• I maintained full accountability for product knowledge, training, and client development, as well as meeting quarterly and annual sales goals
• Additionally, I attended all marketing meetings and shows and played an integral role in the brand's development and launch
• It was during this time that I obtained my esthetician license
• Additional responsibilities included: Performed all product testing and provided team with the information based on testing results
• Controlled every aspect of the brand, including packaging, marketing structure, viscosity, fragrance, and R&D
• Continually developed new client business relationships, in addition to maximizing sales with existing clients.

• As Regional Director, I managed the Southwest Region for our client Red Bull Energy Drink. I hired 10 manager and teams throughout the southwest & Hawaii

Managed 13 employees, oversaw all inventory and sales