Alyda Twilley

• Enhanced strategies to engage donors through personalized outreach and communication.
• Coordinated all aspects of volunteer trips, including trip overview, daily activities and excursions, medical and security needs, accommodations, meals, clean water, transportation, visas, and travel requirements.
• Manage CT’s digital marketing collateral for fundraising efforts, programs and events by seeking leadership input, writing content and designing graphics; created and formatted new CT event websites; produced and curated all documents and links for Linktree.
• Maintain daily interface with board members and donors; cultivate donor relationships and enhance communication by realigning objectives and streamlining messaging and materials; designed a strategic communications calendar; develop integrated digital content; maintain and update CT’s digital assests of trip and event images to share with board and donors; produce monthly newsletter and blog.
• These actions contributed to a 29% growth in the email network, a 70% increase in online engagement and a significant improvement in funds raised from 2023 to 2024.
• Provide administrative and logistical support to the Founder/Executive Director and the Director of Operations including virtual and in person meeting coordination, materials preparation, recording of minutes, and email and calendar management.
• Executed CT’s fundraising and cultivation events, managing budgets and vendor contracts while overseeing details such as invitations, RSVPs, catering, auction donations, program preparation, and logistics; collaborated with the Director of Finance to establish fundraising goals and tally financial results.
• Respond to emergency fundraising needs (e.g., fires or floods in the Kibera Slum in Nairobi); developed Mailchimp Emergency Response Fund, launched the scholarship fund for trips and created 27 FlipCause, Squarespace and GiveSmart fundraising campaigns.
• Adapted to changing circumstances by prioritizing urgent responses to donor requests and logistical challenges.

• Trained and led field teams in trail construction, maintenance, and conservation projects, enhancing team effectiveness and project outcomes.
• Maintained vehicle fleets, tools, and equipment while managing office operations to ensure operational readiness and efficiency.
• Supported project partners and sponsors through volunteer management and training.
• Managed volunteers and provided training to project partners and sponsors, fostering collaboration and maximizing project impact.
• Maintained vehicle fleets, tools, and equipment and oversaw office operations.

• Curated social media content to enhance L.L.Bean’s presence as an on-campus influencer.
• Identified campus-specific activation opportunities to integrate L.L.Bean’s brand into student life.
• Engaged with on-brand clubs and organizations through events and tabling to foster community involvement.

• Created planning tools for current and future programs.
• Analyzed and reported on existing campaigns.
• Vetted performers and vendors and leveraged nonprofit relationships for on-campus activities.
• Assisted with customer service during events and programs.
• Supported all Brand Experiences marketing campaigns.
• Assisted in mobile selling and brand engagement.
• Conducted social media research.

GPA: 3.4