ALYSHA SHAW
SANTA FE,NM
Summary
Dynamic performing arts professional with over 30 years of experience in music and performing arts, specializing in program development and community engagement. Proven expertise in creating innovative curricula, fostering strategic partnerships, and executing impactful marketing campaigns. Committed to enhancing community outreach and organizational effectiveness as a Performing Arts Program Manager.
Overview
17
17
years of professional experience
Work History
Campaign Director
Public Power New Mexico
Santa Fe, NM
09.2022 - Current
- Develop and implement statewide campaign plans to achieve policy objectives.
- Build and facilitate coalitions, direct field organizers, and cultivate community partnerships.
- Create and disseminate multi-platform communication materials for education and advocacy.
- Organize public events, and represent New Mexico in national energy democracy spaces.
Outreach, Campaign & Communications Consultant
Self-employed
Santa Fe, NM
09.2007 - Current
- Develop and execute marketing, outreach, and advocacy campaign plans for various clients
- Design and launch nonprofit youth leadership programs and internships
- Achieve fundraising goals through diverse approaches
- Create and deploy effective multi-platform communications assets
- Clients have included CENTER, Emerging Media Alliance, Growing Up New Mexico, Kate Noble for Schools, Kate Noble for Mayor, Reelect Jon Hendry BA IATSE 480, Houston for Santa Fe, WildEarth Guardians, Santa Fe Housing Action Coalition, Academy for the Love of Learning, Tomorrow’s Women, New Mexico Federation of Labor, Santa Fe Mutual Aid, RE:Mike, Animal Protection Voters, Lorraine Price for Santa Fe School Board, Friends of Stephanie Garcia Richard, Keep Judge Linda Vanzi, Keep Judge Shannon Bacon, Re-Elect Mayor Coss, Walk The Talk, Rumelia Collective, Rusalki, Santa Fe Reporter, Academy for the Love of Learning, and Save CSF.
Director of Constituent Services
New Mexico State Land Office
Santa Fe, NM
01.2019 - 02.2022
- Design and implement statewide community outreach and engagement initiatives.
- Assist the Commissioner of Public Lands, a statewide elected official managing 13 million acres of land.
- Organize and participate in statewide meetings with stakeholders, lessees, and trust beneficiaries.
- Serve as a liaison between the State Land Office and the constituents, responding to all inquiries.
- Coordinate working groups, advisory committees, and State Land Trusts Advisory Board.
- Track legislation impacting the State Land Office, and coordinate agency analyses of legislation.
- Recruit and manage interns.
- Design and implement statewide educational outreach, including contests, engagement, and events for students.
- Manage the division's payroll process.
Founder and Director
Zephyr Community Art Studio
Santa Fe, NM
12.2015 - 01.2020
- Founded and directed a community art studio, hosting over 250 musical performances.
- Organized visual art shows, workshops, literary readings, and theatrical productions.
- Engaged diverse coalitions, and offered accessible arts programming to the community.
Lifesongs Program Coordinator
Academy for the Love of Learning
Santa Fe, NM
09.2013 - 06.2017
- Coordinated intergenerational arts program, scaling partnerships, and national reputation.
- Managed a $350K budget, wrote successful grant applications, and cultivated community partnerships.
- Produced high-production-value concerts and facilitated creative collaborations, including an NEA-funded album.
Education
MA - Interdisciplinary Music Studies
Berklee College of Music
Boston, MA06-2024
MFA - Art and Social Practice
Portland State University
Portland, OR06-2014
BA - Politics, Interdisciplinary Art
College of Santa Fe
Santa Fe, NM05-2009
Skills
- Program Development and Management
- Community Outreach and Engagement
- Marketing and PR
- Event Planning and Production
- Fundraising and grant writing
- Budget Management
- Staff supervision and training
- Public speaking
- Writing and editing
- Audio and video production
- Concert Production Management
- Theatrical Production Management
- Project Management
- Education
- Contract development and execution
- Policy Development
- Policy advocacy
- Creative direction
- Media relations
- Fundraising strategies
- Campaign analytics
- Multicultural marketing
- Influencer partnerships
- Grassroots organizing
- Copywriting and editing
- Event planning
- Branding strategy development
- Paid advertising
- Policy development
- Press releases
- Influencer outreach
- Invoice management
- Contract negotiation
- Grassroots organizational structures
- Coalition building
- Campaign support
- Consumer engagement
- Best practices implementation
- Administrative oversight
Projects And Certifications
- Lead Singer, Instrumentalist, and Marketing Manager, Rumelia Collective
- Performer, Songwriter, Producer, Audio Engineer, Nocturne Spark
- Performed at Carnegie Hall with the New Jersey Children's Choir
- Author and Founder, Zephyr Community Art Studio
Affiliations
Board Member, New Mexico Solar Energy Association Albuquerque, NM 2023-2024
- Advance the mission of NMSEA to educate, empower, advocate, and collaborate for clean renewable energy in New Mexico
Board Member, Development Committee Chair, East European Folklife Center
Berkeley, CA, 2020-2022
- Direct an organization dedicated to promoting, celebrating, and educating the public about traditional and traditionally based music, dance, and cultures of the Balkans
- Chair the Development Committee
Resources and Website Volunteer, Santa Fe Mutual Aid Santa Fe, NM, 2020-2021
- Researched resources for network members
- Performed updates to the website
Newsletter Team Member, Walk the Talk Santa Fe, NM, 2020
- Collaboratively wrote and edited newsletter on topics pertaining to social justice and equity
Organizer, Santa Fe Housing Action Coalition Santa Fe, NM, 2019
- Helped create and implement a community outreach and communications strategy to engage community members to advocate for better policy on accessory dwelling units to increase access to affordable housing
Mentor, Monte Del Sol Charter School Santa Fe, NM, 2015-16 & 2018-19
- Mentored high school students in singing
Board Secretary, Eagle Eye Action Fund Santa Fe, NM, 2018
- Provided strategic guidance, oversight, and fundraising for 501c4 organization that performed innovative campaigning and achieved big wins
Conference Organizer, Open Engagement Conference Portland, OR, 2011‐2013
- Collaboratively organized, curated, and administered three international conferences on socially-engaged art
Artist‐In‐Residence, Santa Fe City Hall Santa Fe, NM, 2011
- Embedded myself as an artist within City Hall. Organized classes offered by City workers for each other during lunch hours and performed tarot card readings for staff and elected officials
Special Projects Coordinator, Santa Fe Art Institute Santa Fe, NM, 2010‐2011
- Coordinated a climate change aerial art action as part of the first-ever galactic art show organized by 350 in 2010 that brought hundreds of people to the dry Santa Fe River bed with blue tarps and cardboard to represent the water that should be there, and draw attention to climate change
- Built community partnerships and planned outreach and programming in advance of the action
- Coordinated a diverse coalition to organize and implement the action
- Received widespread international press coverage of FLASH FLOOD
Organizer, Video and Media Literacy Instructor
El Centro Comunitario/ Triangle District Resource Center Santa Fe, NM, 2009
- Helped organize a community garden, food distribution, and community partnerships at a fledgling community center; taught video and media literacy to youth ages 7-15.
Legislative Advocate and Organizer, College of Santa Fe Santa Fe, NM, 2009
- Organized a successful legislative advocacy effort at the New Mexico State Legislature and Santa Fe City Council to save the College of Santa Fe
Organizer, Amnesty International Manchester, VT and Concord, MA,
2003-2005
- Organized letter-writing campaigns and public events to raise awareness of global human rights abuses and end them, cultivated in-kind donations to local chapter
Accomplishments
- Christian Brothers Provincial's Lasallian Award, 2009
- Rusalki Album Release, Pearls from the Bottom of the Ocean, 2009
- Lifesongs Album Release, Love is Here: Songs and Poems from the Heart, 2016
- Nocturne Spark Debut Album Release, The Ecstasy of Decline, 2022
- Rumelia Collective Album Release, Beneath Roses, 2024
- Nocturne Spark Album Release, The Hero's Journey, 2024
Languages
English
Native/ Bilingual
Spanish
Professional
References
References available upon request.
Timeline
Campaign Director
Public Power New Mexico
09.2022 - Current
Director of Constituent Services
New Mexico State Land Office
01.2019 - 02.2022
Founder and Director
Zephyr Community Art Studio
12.2015 - 01.2020
Lifesongs Program Coordinator
Academy for the Love of Learning
09.2013 - 06.2017
Outreach, Campaign & Communications Consultant
Self-employed
09.2007 - Current
MA - Interdisciplinary Music Studies
Berklee College of Music
MFA - Art and Social Practice
Portland State University
BA - Politics, Interdisciplinary Art
College of Santa Fe
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