Alyssa Baratta
Park Ridge,IL
Summary
Skilled Manager with 5+ years of experience developing and executing paid social campaigns that that satisfy clients objectives. Known for effectively managing people and tasks while supporting organizational and direct reports' goals through collaborative efforts and adaptive strategies. Prepared to bring expertise and results-oriented approach to a Manager or Associate Director role.
Overview
9
9
years of professional experience
Work History
Manager, Performance Media (Paid Social)
Spark Foundry
Chicago, IL
03.2025 - Current
- Own end-to-end strategy and execution of paid social campaigns, aligning performance with client objectives and driving continuous optimization across key KPIs
- Lead client relationships as a primary point of contact, ensuring alignment on goals, deliverables, and expectations
- Manage and develop a team of 2 direct reports, driving performance improvements through structured feedback, coaching, and accountability frameworks
- Own project timelines, budgets, and resource allocation, ensuring efficient execution and consistent on-time delivery
- Transformed team operations by implementing structured workflows and performance tracking systems, significantly improving organization and deadline adherence
- Built a more strategic and proactive team culture by developing direct reports’ critical thinking and decision-making capabilities
- Identified operational gaps and introduced scalable process improvements to increase efficiency and consistency across projects
Specialist/Senior Specialist - Paid Social
OMG23
Burbank, CA
03.2022 - Current
- Planned and managed paid social strategy across multiple large-scale Disney/LucasFilm/Marvel/20th Century titles
- Analyzed and presented weekly performance marketing data reports to clients in addition to ad-hoc reporting
- Managed pacing and optimizations for multiple titles on daily basis
- Streamlined team workflow to significantly enhance project turnaround times and enhance team productivity
- Collaborated with cross-functional teams to align campaign objectives, messaging, and target audiences
Paid Social Strategist
14th & Boom
Chicago, IL
05.2021 - 01.2022
- Created, implemented, tracked, analyzed and optimized 60+ paid social advertising campaigns in Facebook, Google, and Snapchat
- Provided day-to-day supervision and execution of campaigns and regular updates to the VP of Marketing to ensure performance goals were being met
- Worked closely with clients and internal team to regularly update and implement new campaigns and strategies
- Ensured content/messaging across channels was on brand and that the brand voice remained consistent
Marketing Assistant
14th & Boom
Chicago, IL
01.2021 - 05.2021
- Assisted in organizing and developing marketing campaigns over multiple platforms such as Facebook, Google and Snapchat
- Updated internal spreadsheets and documents regularly with updated campaign details
- Supported marketing executives in organizing various projects and presentations
- Undertook daily administrative tasks to ensure the functionality and coordination of the company's activities
Digital Marketing Intern
Lana Unlimited Co.
Chicago, IL
01.2020 - 03.2020
- Monitored social media for trending news, ideas and feedback
- Performed various administrative tasks
- Identified trends through assessment of market activity
- Collaborated with content contributors to build optimization strategies
Lead Sales Associate
Kie&Kate Couture
Elmhurst, IL
11.2017 - 03.2020
- Coached and mentored employees by delivering training, guidance and performance monitoring
- Enhanced sales by implementing merchandising and promotional improvements
- Developed social media content based on current market trends
- Collaborated with the store manager to develop strategies for achieving sales goals
Education
Bachelor of Arts - Marketing
Concordia University Chicago
River Forest, IL05-2020
Skills
- Very strong presentation skills
- Performance-Driven Campaign Management
- Proficient in Task Coordination
- Expertise in Crafting Innovative Paid Social Strategies
- Time management
- Decision-making
Accomplishments
Planned, executed, and managed the Paid Social advertising campaign for Deadpool & Wolverine 3, resulting in record-breaking success, including becoming the highest-grossing R-rated movie of all time and highest-selling first week ever for an R-rated film on domestic digital platforms.
Timeline
Manager, Performance Media (Paid Social)
Spark Foundry
03.2025 - Current
Specialist/Senior Specialist - Paid Social
OMG23
03.2022 - Current
Paid Social Strategist
14th & Boom
05.2021 - 01.2022
Marketing Assistant
14th & Boom
01.2021 - 05.2021
Digital Marketing Intern
Lana Unlimited Co.
01.2020 - 03.2020
Lead Sales Associate
Kie&Kate Couture
11.2017 - 03.2020
Bachelor of Arts - Marketing
Concordia University Chicago