Alyssa B.G. Sommerville
Pensacola
Summary
Creative and strategic copywriter and content marketing professional with a proven track record in brand storytelling, social media management, and campaign leadership. Adept at writing emotionally resonant copy and high-performing digital content that builds brand loyalty and drives audience engagement. Experienced in leading creative teams, managing online communities, and building marketing strategies from concept to execution. Certified in advanced social media marketing and visual design, with a sharp eye for brand voice and audience connection.
Overview
10
10
years of professional experience
1
1
Certification
Work History
Community Manager, Content Creator & Social Media Manager
The Bridal Loft
06.2015 - Current
- Develop and execute content strategy across Instagram, Facebook, and TikTok to drive brand awareness and conversion.
- Write compelling captions, blog content, and promotional pieces that resonate with emotionally driven bridal clientele.
- Design graphics and visual content using Canva Pro to maintain a cohesive, upscale brand aesthetic.
- Manage DMs, comments, groups, and inquiries to build community trust and boost customer satisfaction.
- Plan and schedule content calendars, monitor analytics, and refine strategies based on engagement insights.
Creative Director & Social Media Manager (Seasonal)
Nosoca Pines Ranch
05.2016 - 08.2023
- Led and supervised teams of 30+ staff members in executing creative programs and logistical operations.
- Managed official social media accounts; created and scheduled daily posts, live event coverage, and digital promotions.
- Wrote and directed full-length theatrical productions, scripts, recruitment campaigns, and training materials.
- Designed immersive storytelling events to support brand values and guest experiences.
- Oversaw team communication and administration, ensuring consistency and excellence in execution.
English Language Arts Educator
Tyler Middle Academy
07.2022 - 05.2023
- Designed and taught writing-intensive curriculum for middle school students with a focus on clarity, creativity, and voice.
- Fostered a storytelling-first environment that encouraged student expression and narrative development.
- Delivered personalized, growth-oriented feedback to develop confident, capable writers.
Education
M.A. - Literature
University of West Florida
Pensacola, FL05-2026
B.A. - English Literature, Secondary Teaching Certification
Southern Adventist University
Skills
- Copywriting & Content Marketing
- Social Media Strategy & Analytics
- Brand Voice Development & Tone Adaptation
- Community Management & Audience Engagement
- Creative Campaign Planning
- Scriptwriting & Longform Creative Content
- Team Leadership & Project Management
- Canva
- Meta Business Suite
- Instagram Reels
- Facebook Ads
- SEO Copywriting & Hashtag Optimization
Affiliations
Member - Sigma Tau Delta, International English Honor Society
Certification
- Advanced Social Media Marketing - Udemy
- Canva Design School - Marketing and Visual Communication
- Do You Speak Bride - Emotional Buying Psychology & Brand Messaging
- Google Suite Proficiency Certificate - Level One, Educator
References
References available upon request.
Timeline
English Language Arts Educator
Tyler Middle Academy
07.2022 - 05.2023
Creative Director & Social Media Manager (Seasonal)
Nosoca Pines Ranch
05.2016 - 08.2023
Community Manager, Content Creator & Social Media Manager
The Bridal Loft
06.2015 - Current
M.A. - Literature
University of West Florida
B.A. - English Literature, Secondary Teaching Certification
Southern Adventist University