Alyssa Kaminski
Philadelphia,PA
Summary
Highly skilled Website Manager with 8+ years of experience in developing and executing digital strategies. Demonstrated strengths include CRO optimization, enhancing user experience, and content management. Known for creating impactful strategies that improve engagement and increase conversions. Strong ability to work within cross-functional teams, manage multiple projects simultaneously, and adapt quickly to changing business needs.
Overview
12
12
years of professional experience
Work History
Website Manager
Philadelphia Convention and Visitors Bureau
Philadelphia , PA
2022.10 - Current
- Spearheaded website redesign, managing external vendors, and interdepartmental goals and tasks. The project resulted in a 59% increase in engagement time, a 39% decrease in bounce rate, and a 145% increase in defined conversions.
- Executed a comprehensive content audit, eliminating over 800 pages of outdated material.
- Launched a formalized content and SEO strategy to align with organizational goals and optimize towards conversions.
- Enhanced pages to improve digital marketing strategy, developed user personas for B2B and B2C audiences, refined conversions, and established KPIs.
- Set clear goals for website performance. Produced detailed analytics reporting on website and digital campaign performance.
- Led departmental onboarding for a new CRM platform during the website redesign project, quickly adapting to new technologies, coordinating timelines, and addressing integration challenges.
- Created five new tools that required CRM integration, improved CRM data structures, and directed the collection of new data.
- Onboarded a new email system, managing over 45,000 contacts. Oversees Marketing Coordinator and email strategy.
- Maintained updated knowledge of industry developments by attending conferences, workshops, and networking events.
Digital Media Specialist
University of Pennsylvania
Philadelphia , PA
2020.01 - 2022.09
- Managed a website redesign project, refining functionality, formulating user journeys, and executing content migration.
- Maintained the University's fundraising website, updating content, defining KPIs, and optimizing pages to improve engagement rates.
- Designed a customized analytics dashboard to track and analyze data from multiple digital channels, informing strategic decision-making.
- Utilized project management software to track progress on digital marketing tasks and effectively communicate with team members.
- Led the distribution of the monthly Knowledge for Good newsletter, highlighting University achievements to over 19,000 subscribers.
- Managed pre- and post-production of video content.
- Shaped a content strategy for Penn Inspires Instagram and Vimeo channels and contributed to University social channels, engaging over 350,000 followers.
- Produced over 50 videos, including messages to alumni and students, virtual events with faculty, and scripted interviews with senior leadership.
Digital Media Developer
Penn Museum
Philadelphia , PA
2016.12 - 2022.09
- Maintained the Museum's internal and external websites, advising on content strategy, layout, and page design.
- Managed website design and enhancement projects, including the complete overhaul of the Museum's digital collections, implementing improved search, refined user journeys, and enhanced tools.
- Produced content across the Museum's digital platforms, including the Museum blog, online publications, and YouTube channel.
- Enhanced Museum's digital engagement by producing, filming, and editing over 60 videos, resulting in a 100% increase in engagement.
- Created engaging content to promote Museum initiatives on Facebook, Twitter, and Instagram.
- Administered the Museum's equipment inventory, budget, and purchasing of new equipment.
Development Officer
Philadelphia Film Society
Philadelphia , PA
2012.12 - 2015.12
- Designed a comprehensive membership program to attract and retain members of the organization. Supervised the Membership Coordinator.
- Provided direct support to over 1,100 organization members, overseeing the implementation of member benefits such as fundraising events, film screenings, and direct inquiries.
- Assisted in the creation of the annual fundraising budget. Consistently achieved or surpassing revenue goals.
- Identified potential donors through research and networking, maintained donor records within the CRM, and conducted prospect research, solicitation, and stewardship.
- Orchestrated two seamless CRM transfers as the organizational needs shifted with immense growth and the purchase of a theater.
- Managed volunteer efforts for membership solicitations during the annual Philadelphia Film Festival.
Education
Master of Science - Nonprofit Leadership
University of Pennsylvania
Philadelphia, PA2019-05
Bachelor of Arts - Photography And Video
University of Delaware
Newark, DE2011-12
Skills
- CMS (Word Press, Joomla)
- Analytics & SEO (GA4, Google Tag Manager, Hotjar, Yoast, Moz)
- Email Marketing (Marketing Cloud, Mailchimp, Constant Contact)
- Project Management (Asana, Monday.com, Trello)
- CRM Software (Simpleview, Salesforce, Altru, Raiser’s Edge)
- Adobe Creative Cloud (Premiere Pro, After Effects, Photoshop)
- Microsoft Office (Word, Excel, Powerpoint, Sharepoint)
Affiliations
Board Member 2020 - 2023
Philadelphia Film Society Young Friends Board
Vice President 2019 - 2020
Young Involved Philadelphia
Film Fellow 2018
University of Pennsylvania School of Social Policy and Practice
Peer Panelist 2017
Philadelphia Cultural Fund Art & Culture Grant
Timeline
Website Manager
Philadelphia Convention and Visitors Bureau
2022.10 - Current
Digital Media Specialist
University of Pennsylvania
2020.01 - 2022.09
Digital Media Developer
Penn Museum
2016.12 - 2022.09
Development Officer
Philadelphia Film Society
2012.12 - 2015.12
Master of Science - Nonprofit Leadership
University of Pennsylvania
Bachelor of Arts - Photography And Video
University of Delaware
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