Alyssa Lee
Sanford,FL
Summary
Forward-thinking team leader skilled at operating departments efficiently to meet goals. Successful background matching employees with roles for maximum performance. Proactive and hardworking individual focused on continuous operational improvement.
Overview
10
10
years of professional experience
1
1
Certification
Work History
Manger of Operations
Genius Factor Academy
Remote
06.2020 - Current
- Managed daily operations, ensuring smooth workflow and timely completion of tasks.
- Negotiated contracts with vendors, securing competitive pricing arrangements that benefited the organization's bottom line results.
- Led team meetings with other department heads to discuss performance metrics and fostering culture of continuous improvement.
- Enhanced customer experience by refining service delivery processes, leading to repeat business and positive reviews.
- Analyzed sales data to identify trends and areas for expansion, contributing to strategic planning and growth.
- Coordinated with IT department to integrate software for various products.
- Managed inventory and supply chain operations to achieve timely and accurate delivery of goods and services.
Marketing Membership Manager
Virginia Museum of Fine Arts
Richmond, VA
05.2019 - 06.2020
- Developed and executed digital marketing strategy to generate high quality leads and convert into new members through acquisition campaigns resulting in a 7% conversion rate
- Maintained accurate records of memberships, ensuring timely renewal reminders were sent to prevent lapses in subscriptions.
- Managed email marketing campaigns to nearly 35K members
- Developed ad copy and design for digital ads annually aligned with membership strategic plan
- Plan, execute, and manage annual/quarterly general level membership events.
- Trained new staff members on membership processes, systems, and best practices, ensuring a seamless transition and consistent service quality for members.
- Conducted periodic surveys to gather member feedback and strategize improvements based on the insights gained.
- Collaborated with other departments to develop cross-functional initiatives that improved member engagement and loyalty.
Community Impact and ERG Leader
EAB (formerly Royall & Company)
Richmond, VA
06.2017 - 05.2019
- Planned, executed, and managed over 50 firm-wide events
- Cultivated and strengthened relationships with community partners increasing our commitment to over 13 community partners within the Richmond office
- Planned and executed community impact opportunities, 15000+ community impact hours in 2018
- Wrote and edited proposals, e-blasts and developed content for the intranet
- Managed the (4) Employee Resource Groups internal events to strengthen the strategic plan associated with the newly developed Diversity and Inclusion strategy for the firm
- Established and monitored event budgets of over $50K.
Employee and Community Engagement Associate
EAB (formerly Royall & Company)
Richmond, VA
06.2017 - 05.2019
- Developed, scheduled, and implemented employee engagement and all community impact events
- Collaborated with colleagues in various departments to ensure successful firm-wide relationships
- Supported all aspects of event planning and execution, including negotiating performance agreements
- Focused on the customer experience, while providing unique and memorable opportunities
- Collaborated with hospitality team to build an exceptional experience for consumers.
Event Assistant
Virginia Museum of Fine Arts
Richmond, VA
02.2017 - 03.2018
- Assisted the audience development team to execute 6-8 outreach events annually that align with the five-year strategic plan
- Created targeted ads to cultivate for patrons to promote visitation and membership of (3) priority targets as outlined in the strategic plan yielding a 10% growth in new visitors
- Assisted with the develop of marketing plan for Kehinde Wiley, Gordon Parks, YSL and The Terracotta Army.
Event Technician
Virginia Museum of Fine Arts
Richmond, VA
02.2016 - 02.2017
- Created and executed event plans for the Development team to help foster positive relationships with large donors
- Planned events such as the annual Teen Styling program and Family Day
- Coordinated with different departments to maintain order and organization during events.
Special Events Coordinator
Johnson Inc. Marketing and Communication Firm
Richmond, VA
12.2014 - 09.2016
- Participated with the budgeting of a $2 Million-dollar event
- Analyzed all contracts including reading backlines, organizing individual records, and maintaining information through spreadsheets to complete events and schedule room arrangements
- Completed financial aspects for all contracts and communicated billings to customers and artists
- Coordinated special events for the Events Manager including contacting external companies and organizing event spaces
- Collaborated with multiple sponsors to create a specific package to gain sponsorship for the Richmond Jazz Festival
- Served as the main contact person during events for logistical purposes
- Stage Manager's Assistant for the Richmond Jazz Festival [Dominion Stage].
Education
Master of Science in Business - Global Marketing Management
Virginia Commonwealth University
Richmond, VA12.2020
Bachelor of Arts in Mass Communications - Public Relations
Virginia Union University
Richmond, VA05.2017
Skills
- Logistics Management
- Strategic Planning
- Inventory Management
- Process Improvements
- Performance Evaluations
- Revenue Generation
- Data Analysis
- Business Development
- Problem-Solving
- Client Relations
- Complex problems analysis
- Cross-functional communications
Certification
- Blackbaud CRM, 2019
- Google Analytics Academy, 2020
- Salesforce CRM, 2020
- Hubspot CRM, 2022
- Monday CRM, 2022
Timeline
Manger of Operations
Genius Factor Academy
06.2020 - Current
Marketing Membership Manager
Virginia Museum of Fine Arts
05.2019 - 06.2020
Community Impact and ERG Leader
EAB (formerly Royall & Company)
06.2017 - 05.2019
Employee and Community Engagement Associate
EAB (formerly Royall & Company)
06.2017 - 05.2019
Event Assistant
Virginia Museum of Fine Arts
02.2017 - 03.2018
Event Technician
Virginia Museum of Fine Arts
02.2016 - 02.2017
Special Events Coordinator
Johnson Inc. Marketing and Communication Firm
12.2014 - 09.2016
Bachelor of Arts in Mass Communications - Public Relations
Virginia Union University
Master of Science in Business - Global Marketing Management
Virginia Commonwealth University