Alyssa Leos
Fenton,MO
Summary
Dedicated Apparel Merchant driven to provide customers with the best product simultaneously bettering the future of the brand by being sales driven. Detail oriented and data driven decision making thrive in a fast pass atmosphere.
Overview
3
3
years of professional experience
1
1
Certification
Work History
Associate Merchant
Soft Surroundings
03.2023 - Current
- Collaborates with leader and cross functional team to build on brand assortment to drive sales and margin
- Utilize business insights, sales history, financial reports, trend market research and customer feedback to identify opportunities to grow top line sales, improve profitability and manage inventory
- Develops thought through seasonal line plans; partner with design to create product that caters to the customer and seasonal product strategies
- Presenting critical data in Milestone Meetings like Assortment Strategy, Buy Review and Hindsight
- Leading cross functional meeting and being a liaison between Design, Technical Design, Sourcing, Planning, Allocation and Creative Marketing partners.
Assistant Merchant
Soft Surroundings
11.2021 - 03.2023
- Assist Senior Merchant in assorting process to ensure a balanced assortment through compelling outfitting and inspirational storytelling
- Partner with Planning to ensure buy targets are met; partner with sourcing to meet IMU targets, maintain quality standards in fabric and construction; partner with tech design to ensure best fitting garments for target customer
- Held a large role in developing better processes in retail floorset, lead merchandising team in setting compelling shops with the customer at the forefront
- Ensured all product was properly displaced and accounted for in the INV to shop list so retail stores had a map to follow when resetting the store front with each new delivery
- Constantly stay in touch with the customer and trends through store visits and competitive patterning.
Junior Assistant Merchant
Soft Surroundings
08.2021 - 11.2021
- Responsible for building and maintaining all items in PLM and Omni tools for all channels with attention to detail and accuracy
- Sample management: prep samples for business meetings and reviews, organize and maintain merchant sample closet
- Keep track of in-coming and out-going vendor market samples
- Strong partnership and communication with cross functional team members and vendors to deliver an assortment that drives results.
Owner, Creator, & Designer
Alyssa Renee Originals
09.2020 - 09.2021
- Sustainable and affordable online fashion brand for all. Sourced clothing and fabrics from local thrift stores in efforts to reduce clothing waste in landfills
- Reconstructed garments to create unique pieces for the target customer
- Organized frequent clothing drops on Instagram
- Created content for social media and engaged with followers to create a friendly customer base
- Designed graphics and advertisements to promote the brand and attract new followers
- Build lasting relationships with customers to create a welcoming and inclusive brand
- Handles all consumer service needs, creates thoughtful thank you cards to go in each package.
- Established foundational processes for business operations.
- Managed day-to-day business operations.
- Consulted with customers to assess needs and propose optimal solutions.
- Used knowledge of market trends to create value-added solutions resulting in significant increase in revenues.
Education
Bachelor of Science - Human Environmental Science; Apparel Merchandising and Product Development
The University of Arkansas
Fayetteville, AR05.2021
Skills
- Innovative Problem Solver
- EDITED Certified & Experienced
- Creative & Detail Oriented
- Proficient in Microsoft Office
- Trend Knowledge & Market Research
Certification
Career Track Razorback Certified, University of Arkansas
References
Excellent personal and professional references available upon your request.
Timeline
Associate Merchant
Soft Surroundings
03.2023 - Current
Assistant Merchant
Soft Surroundings
11.2021 - 03.2023
Junior Assistant Merchant
Soft Surroundings
08.2021 - 11.2021
Owner, Creator, & Designer
Alyssa Renee Originals
09.2020 - 09.2021
Bachelor of Science - Human Environmental Science; Apparel Merchandising and Product Development
The University of Arkansas