Multifaceted curator excellent at strategizing and executing a social media strategy. Creative, thorough, and inspired in content creation and the understanding of today's social media audience and demands. Offering extensive experience in leading social media accounts toward growth, success, and sales.
Working simultaneously on 4-5 brands monthly, I curated content, photos, videos, and graphics, for social media platforms such as TikTok, Facebook, Instagram, and LinkedIn.
Scheduled content strategically for all social media platforms and generated captions that fit the tone of voice and personality of the brand.
Collaborated with photographers, videographers, and fellow coworkers to carry out the vision of each brand and pose content ideas.
Familiarized myself continuously with the changing trends and demands of social media to create a strategy for each brand.
Managed a staff of over 65 tutors and senior coaches to ensure they were set up for success to meet with students.
Managed employee relations issues with care and confidentiality, maintaining trust with staff members while resolving conflicts effectively.
Collaborated with executive leadership team to develop long-term HR strategies aligned with business objectives.
Assisted and directed PR events for the brand that involved staff participation.
Facilitated regular communication channels between management and employees to promote transparency and engagement.
Social Media Promotion
Interpretation and Storytelling
Visual Literacy
Public Engagement
Networking and Collaboration
Creative Direction
Content Marketing Strategy
Team Leadership
In my free time I love to read, travel, and garden, while I share about all of these passions on my personal social media.