Alyssa Proell
Hartland,WI
Summary
Event Planning and Managing Expert with over 4+ years of experience, adept in artist development, social media marketing, and event management. Proven track record of enhancing brand visibility and audience engagement through innovative marketing strategies and content creation. Skilled in coordinating with multiple stakeholders to ensure event success, demonstrating exceptional organizational and customer service skills.
Overview
3
3
years of professional experience
Work History
Intern
Appleton Rock School
05.2023 - Current
- Welcomed and engaged with attendees, musicians, and vendors upon entry
- Maintained venue set up during weather issues
- Tear down at end of event with stage crew
Event Coordinator
UWO Titan Gold Records
09.2021 - 03.2024
- Collaborated and inspired team to handle various aspects of event implementation
- Communicated with musicians to ensure all necessary tasks were completed for performance
- Documented, shared and communicated detailed meeting minutes and updated goals to stakeholders
- Event set up for visiting alumni artist including distribution of posters, coordination of audio, and creation of promotional content through social media
Wedding DJ
Midwest Sound and Light Shows
06.2021 - 03.2024
- Communicated with clients to organize and plan details of wedding, dinner, and reception ensuring tight and realistic deadlines were met as well as providing outstanding customer service
- Music selection and lighting to ensure successful wedding
- Coordinating with event managers and other venue staff to create positive experience
- Documented in depth details on each event immediately after to capture pros, cons and necessary improvements
- Followed detailed instructions to set up equipment for numerous recitals and concerts, as well as teardown
Event Manager
Titan Bistro, UWO Music Department
10.2022 - 10.2023
- Planned and created concept for event in collaboration with UW Oshkosh's Choral Director
- Communicated through phone calls and emails to teams and audiences for event
- Contributed in marketing, social media, community outreach
- Set up decorations, food, and raffle prizes for event, as well as helping tear down and clean up after
- Assigned tasks to team members, problem solved, and lead team
- Collaborated with local businesses to secure sponsorships and donations for events, leveraging partnerships to enhance overall experience for attendees and increase brand visibility for UWO Titan Bistro
- Created post-event evaluation reports to assess success of each event, identify areas for improvement, and implement strategies for future events to enhance attendee satisfaction and increase engagement
Intern
Wisconsin Music Ventures
05.2023 - 09.2023
- Sorted and organized files, spreadsheets, and reports.
- Participated in workshops and presentations related to projects to gain knowledge.
- Completed research, compiled data, updated spreadsheets, and produced timely reports.
- Helped organize and manage successful events with attendance of over 40 people.
- Coordinated with vendors to secure high-quality products and services for successful events.
- Performed post-event tasks such as breaking down areas, removing trash, and cleaning facilities.
- Assisted with event marketing activities, including creating promotional materials and managing social media campaigns.
- Welcomed guests to events, checked invitations, and oversaw proper seating.
- Implemented event protocols to maintain safety and security of all attendees.
- Conducted engaging interviews from music clients for website blog page
- Updated and edited website where needed
- Wrote press release for musician meetup in Oshkosh and sent to local news connections
Communications Director
UWO Fletcher Hall
09.2021 - 05.2022
- Created eye-catching marketing materials to communicate and effectively market upcoming events to ensure solid turnout
- Collaborated with lead advisor to budget for food, supplies, decorations, and program costs
- Hosted and coordinated seven separate hall council events
- Recruited multiple new team members throughout year and expanded scope of event activities
- Lead decoration team by creating detailed 'to-do' lists, monitoring and contributing to progress
Education
Bachelor of Arts - Music Industry and Audio Production
University of Wisconsin-Oshkosh
Oshkosh, WI05.2024
Skills
Artist development
Social media marketing
Event management
Marketing strategies
Content creation
Organizational skills
Customer service skills
Professionalism and Etiquette
Idea Development and Brainstorming
Computer Skills
Public Speaking
Recordkeeping
Languages
Spanish
Professional Working
English
Native or Bilingual
Timeline
Intern
Wisconsin Music Ventures
05.2023 - 09.2023
Intern
Appleton Rock School
05.2023 - Current
Event Manager
Titan Bistro, UWO Music Department
10.2022 - 10.2023
Event Coordinator
UWO Titan Gold Records
09.2021 - 03.2024
Communications Director
UWO Fletcher Hall
09.2021 - 05.2022
Wedding DJ
Midwest Sound and Light Shows
06.2021 - 03.2024
Bachelor of Arts - Music Industry and Audio Production
University of Wisconsin-Oshkosh