Alyssa Morris
Vineyard,UT
Summary
Event management professional with experience in live event production, marketing strategy, promotional campaigns, and community partnerships. Skilled in managing events from concept to execution, coordinating logistics and teams, and creating engaging audience experiences. Background includes budget management, community engagement, and team leadership.
Overview
6
6
years of professional experience
Work History
Director of Marketing
Utah Valley University
Orem, UT
07.2026 - Current
- Oversee marketing managers, Team Willy, & campus-wide audience initiatives.
- Coordinate with athletics, campus & community partners to align marketing priorities, audience needs & project execution.
- Oversight of Men's Basketball and Men's Soccer marketing; supporting program objectives, fan engagement, and all event-day experiences.
Assistant Director of Marketing
University of Utah
Salt Lake City, UT
08.2022 - 07.2026
- Event Planner - Produce events from creation to end, creating energetic, purposeful events for all target markets.
- Developed long-term and short-term marketing plans targeting revenue growth, brand enhancement, engagement, and atmosphere improvement.
- Content Creator - Proficient in Creative Cloud creating social media, email, video-board, physical branding & advertisement creative.
- Executed innovative promotions and engagement strategies to enhance customer experience and build lasting relationships.
- Fostered partnerships with community organizations for collaborative events, advertising opportunities, and trade agreements.
- Sports Marketer Professional - Utah Athletics Director of Marketing for Football & Men's Lacrosse (previous Women's Basketball) - game producer & primary marketing contact directing events, service projects, advertising, branding, team relationships & game-day atmosphere.
Marketing Assistant
Utah State University
Logan, UT
08.2021 - 05.2022
- Marketing contact for all olympic sports, creating & executing season-long marketing campaigns
- Oversaw fan engagement & promotions team
- Game Producer for the 2022 MBB NIT
Athletics Marketing Intern
Utah State University
Logan, UT
12.2020 - 08.2021
- Assisted with the creation of season-long marketing plans, promotions ideas & game-day atmosphere - writing scripts, schedules & timelines.
Education
Bachelor of Science - Hospitality Management Certification
eCornell
06-2025
B.S - Marketing
Utah State University
Logan05-2022
Skills
- Event Operations
- Marketing Strategy
- Digital Marketing
- Team Leadership
- Creative Tools
- Event Hosting
- Budget Management
- Consistent Communication
Timeline
Director of Marketing
Utah Valley University
07.2026 - Current
Assistant Director of Marketing
University of Utah
08.2022 - 07.2026
Marketing Assistant
Utah State University
08.2021 - 05.2022
Athletics Marketing Intern
Utah State University
12.2020 - 08.2021
B.S - Marketing
Utah State University
Bachelor of Science - Hospitality Management Certification
eCornell