Alyssa Morris
Utah Valley University
Vineyard,UT
6
years of professional experience
Event Management professional with experience developing marketing strategies, producing live events, executing promotional campaigns, and building community partnerships across collegiate athletics and community event. Experienced in planning and delivering events from concept through execution, coordinating event logistics and teams, and creating engaging experiences for diverse audiences. Background includes event production, budget creation & management, community engagement, & staff/team leadership.
Work History
Director of Marketing
4 Months- Oversee marketing managers, Team Willy, and campus-wide audience initiatives.
- Oversee marketing efforts for Men’s Basketball and Men’s Soccer, supporting program objectives, fan engagement, and all event-day experience.
- Coordinate with athletics, campus & community partners to align marketing priorities, audience initiatives, and program execution.
Assistant Director of Marketing
3 Years 11 Months- Developed short & long-term marketing strategies focused on revenue, branding, engagement, and event atmosphere.
- Planned and produced events from concept through execution, creating purposeful experiences for target audiences.
- Served as game producer and primary marketing contact for Football and Men’s Lacrosse, directing event-day marketing, promotions, advertising, branding, team relationships, and event atmosphere.
- Developed promotional ideas and audience-engagement initiatives to enhance the customer experience and support marketing objectives.
- Built community partnerships to create event collaborations, advertising opportunities, and mutually beneficial promotional opportunities.
- Created marketing and promotional assets using Adobe Creative Cloud, including social media content, video-board creative, physical branding, and advertisements.
- Oversaw all budgets for my area of oversight including Football Marketing budget, community event budget, & olympic sport budgets.
Marketing Assistant
9 Months- Created and executed season-long marketing campaigns for Olympic sports.
- Oversaw the fan engagement and promotions team, supporting in-game promotions and the event experience.
- Served as Game Producer for the 2022 Men’s Basketball National Invitation Tournament (NIT).
Athletics Marketing Intern
8 Months- Assisted with season-long marketing plans, promotional concepts, and game-day atmosphere initiatives.
- Wrote game-day scripts, schedules, and timelines to support event preparation and execution.
Education
Hospitality Management Certification
B.S. - Marketing
Huntsman Scholar, Business School Scholar Program
Skills
Event planning & production
Live event execution
Event logistics & scheduling
Budget Management
Event-day operations
Marketing strategy & campaign development
Audience engagement & fan experience
Community partnerships
City/Community Relationships
Brand development
Social media marketing
Promotional campaign management
Email Marketing
Creative asset production
Staff leadership
Project Management
Cross-Functional Coordination
Intermediate Proficiency in Adobe Creative Cloud Apps
Timeline
Director of Marketing
Utah Valley University
07.2026 - CurrentRead More
Assistant Director of Marketing
University of Utah
08.2022 - 07.2026Read More
Marketing Assistant
Utah State University
08.2021 - 05.2022Read More
Athletics Marketing Intern
Utah State University
12.2020 - 08.2021Read More
Utah State University
B.S. from Marketing
Read More
eCornell
Hospitality Management Certification
Read More