ALYSSA SCHERTZ
Digital Marketing Specialist
Allen,TX
Summary
Highly creative Marketing Manager with a resourceful, service-minded approach. Proactive problem-solver skilled in social media, brand identity, and email marketing, with experience in education and planning. Experienced in high level marketing strategy for one brand as well as social media across up to 40 consumer properties.
Overview
12
12
years of professional experience
4
4
years of post-secondary education
Work History
Marketing Manager
Visit Allen - Allen Convention And Visitors Bureau
Allen, TX
Mar.2022 - Sep.2022
- Oversaw all aspects of marketing: digital and print, email campaigns, social media, long-form, website, and more
- Conceptualized and streamlined brand identity; strengthened brand voice and awareness
- Realigned and updated strategy to reflect current trends, resulting in 7% increase in follower growth in initial month of implementation
- Directed a team from marketing agency through multiple touchpoint meetings per week; realigned agency execution of deliverables with strategy
- Cultivated relationships with high-profile community stakeholders; translated into results-driven strategies.
- Authored and established written marketing policies and procedures for bureau
- Developed marketing content such as blogs, promotional materials and advertisements for social media.
Social Media Manager
ReachLocal
Plano, TX
Jul.2018 - Dec.2021
- Managed up to 40 clients worth $45k/month with average retention rate of 90%.
- Excelled in nuanced grasp of branding, tone across diverse range of verticals.
- Oversaw social content strategy, reputation, & blog.
- Utilized analytics to improve paid social conversions, engagement, and brand awareness.
- Collaborated on strategy; created graphics.
- Trained peers on new technology/best practices.
Director of Marketing (Volunteer Position)
Young Catholic Professionals, Dallas Chapter
Dallas, TX
Dec.2017 - Jan.2019
- Mobilized team managing all aspects of chapter marketing and social presence.
- Oversaw digital strategy, content, & community; launched campaigns to increase engagement (social, email, community relationships).
- Refined brand identity at chapter, national levels.
- Hired qualified volunteers for specific roles.
- Designed, implemented custom graphics and assets at chapter and national levels.
Library Services Representative II
Plano Public Library
Plano, TX
May.2014 - Jun.2018
- Launched and oversaw multiple YouTube and blog series; directly led to 20% increase in subscribers
- Spearheaded creation of branding guidelines and video content strategy
- Designed trainings, mentored staff on video editing.
- Created innovative, low-cost events attended by up to 300 patrons/week
- Fielded queries, resolved account issues at public services desks, assisting 40-60 patrons/day
Youth Services Reference Assistant
Smith Public Library
Wylie, TX
02.2011 - 05.2014
- Created suites of promotional materials for library programs: blog posts, social media, posters, flyers, graphics for print and digital
- Worked at public service desks, assisting patrons, resolving account issues, fielding complaints and settling conflicts
Education
Bachelor of Arts - German (Linguistics Minor)
Texas A&M University
College Station, TX 08.2006 - 05.2010
Skills
Social Media Management
Brand management
Copywriting
Facebook Insights
Email Marketing
Meltwater/Sprout Social
Gain
Falcon
Google Suite
Microsoft Suite, Teams
Adobe Premiere
SalesForce
Canva
Teaching/Instruction
Public Speaking
Program Planning
Public and Media Relations
Websites
Volunteer Work
Richardson Adult Literacy Center | Teacher
Aug 2021-Present | Richardson, TX
- Plan and teach one introductory level class/week for adult ESL students.
Quote
If only we’d stop trying to be happy we’d have a pretty good time.
Edith Wharton
Timeline
Marketing Manager
Visit Allen - Allen Convention And Visitors Bureau
Mar.2022 - Sep.2022
Social Media Manager
ReachLocal
Jul.2018 - Dec.2021
Director of Marketing (Volunteer Position)
Young Catholic Professionals, Dallas Chapter
Dec.2017 - Jan.2019
Library Services Representative II
Plano Public Library
May.2014 - Jun.2018
Youth Services Reference Assistant
Smith Public Library
02.2011 - 05.2014
Bachelor of Arts - German (Linguistics Minor)
Texas A&M University
08.2006 - 05.2010