Amadeus Guerrero-Pou
Manhattan Beach,CA
Summary
Dynamic sales leader with expertise in international market expansion and team development. Achieved substantial revenue growth and effectively managed post-acquisition integrations. Demonstrated ability to drive performance and enhance operational efficiency.
Overview
15
15
years of professional experience
Work History
Vice President of Growth Sales, Americas
Informa TechTarget
Los Angeles, USA
01.2025 - Current
- Relocated back to the U.S. post-acquisition of TechTarget by Informa.
- Currently leading a sales team tasked with driving $30M+ in revenue consisting of two distinct motions, new customer acquisition focused on annualized SaaS subscriptions and growing existing customer ACV through multi-product cross-sell & upsell strategies, targeting 18% YoY ACV growth
- Guided the sales team to achieve 110% of H1 quota, targeting 18% YoY ACV growth through strategic cross-sell and upsell initiatives, delivering 50% YoY annual subscription growth from net-new customers YTD, with 143 net-new customers added YTD.
- Developed and executed a new sales playbook and training programs aligned with our expanded product portfolio, in collaboration with various departments across our newly formed organization.
- Manage relationships with contractors in Brazil who serve as our LATAM sales operation in the region, tasked with supporting their ability to effectively represent our products, manage local relationships with our largest customers, and drive year-over-year ACV growth.
- Collaborated with senior leadership to define and implement corporate objectives and strategies.
- Analyzed market trends to inform strategic decision-making and business development efforts.
- Designed incentive programs that motivated staff members while ensuring profitability targets were met.
Vice President of Sales, APAC
TechTarget (Acquired by Informa)
Sydney, Australia
10.2021 - 01.2025
- Scaled APAC business 31% in revenue across Sydney, Bangalore, and Singapore.
- Led a cross-functional and multicultural sales organization of over 30, across three units: Enterprise, Growth, and Business Development.
- Led the integration of BrightTALK post-acquisition, aligning personnel and processes with organizational goals to exceed revenue targets.
- Exceeded annual revenue targets, driving market share growth and fostering strong customer relationships in the region.
- Developed customized sales and product materials tailored to APAC market needs and buyer personas.
- Collaborated with product operations to ensure timely fulfillment and optimized pricing strategies in APAC market.
- Directed annual sales kickoff and mid-year meetings, aligning global messaging with regional priorities.
- Owned regional P&L, including revenue forecasting, expense management, and resource allocation, to maximize profitability.
- Developed sales strategies to increase market share and drive revenue growth.
- Managed and mentored regional sales teams to enhance performance and collaboration.
- Analyzed market trends to identify new opportunities for product expansion.
- Collaborated with marketing to create effective promotional campaigns and materials.
- Established strong relationships with key clients to ensure customer satisfaction.
- Conducted regular training sessions to improve sales techniques and product knowledge.
- Participated in industry events and trade shows to promote company offerings.
- Established pricing policies that balanced profitability objectives with competitive pressures.
Director of Sales & Country Manager Singapore
TechTarget
Singapore, Singapore
10.2019 - 10.2021
- Transformed ASEAN sales strategy, doubling revenue, and enhancing market penetration through redesigned processes.
- Redesigned sales processes and team structure to enhance performance and increase market penetration.
- Implemented customer success initiatives to facilitate sustainable account expansions.
- Oversaw Singapore office operations, including customer success management.
- Owned the Singapore office's P&L, including revenue forecasting, expense management, and resource allocation to maximize profitability.
- Delivered presentations at industry events, including HPE Partner Summit, to strengthen client relationships.
- Moderated panel discussions at annual customer conferences to showcase company expertise.
- Led all recruiting efforts, building a high-performance sales organization through end-to-end ownership of sourcing, interviewing, and hiring; new hires contributed to 114% revenue growth over three years.
- Developed and promoted weekly, monthly and quarterly sales objectives.
- Fostered a culture of continuous improvement by encouraging feedback and innovation within the sales team.
Sr. Account Director & SDR Manager, APAC
TechTarget
Sydney, Australia
07.2010 - 10.2019
- Transitioned from operations role in 2010 to individual sales role in 2012.
- Relocated to Australia in 2014 to establish APAC market presence and expand customer base.
- Exceeded both quarterly and annual targets consistently between 2014 and 2019.
- Achieved President's Club status each year with over 20% ACV growth year over year, contributing to scaling the APAC business by 233%.
- Managed the largest customer relationships across APJ while establishing the SDR team to support revenue growth in 2018.
- Built inside sales team from inception, overseeing recruitment and onboarding processes.
- Created clear career progression plans for team members, enhancing retention and performance.
- SDR team contributed to 15% growth in net-new customers during first year; doubled staffing in Australia and expanded to Singapore.
Education
Bachelor of Science - Business Administration
American International College
Springfield, MA01.2010
Skills
- Business growth and transformation
- Market expansion strategies
- Post-acquisition integration
- Revenue optimization
- Sales process improvement
- Sales intelligence and analytics
- CRM and sales operations
- Sales enablement techniques
- Business intelligence analysis
- Revenue forecasting
- Cross-selling strategies
- Budget oversight
- Cultural awareness
- Coaching and mentoring
- Cross-functional team leadership
- Client relationship building
Awards
- President's Club, 8-time recipient, 2014 - 2022
- APAC Sales Rep of the Year, 2016, 2017
- Global Accounts MVP, 2016
- Highest Percentage to Annual Quota Globally, 2016
References
- Mike Cotoia, Former CEO, TechTarget
- Jon Panker, Managing Director, Informa TechTarget
- Greg Anderson, Chief Sales Officer, Omdia
- Brent Boswell, EVP of International, Informa TechTarget
- Rich Stone, SVP of Sales, ProspectBase
Strategic Leadership Competencies
- Business Growth & Transformation
- Market Expansion
- Post-Acquisition Integration
- Revenue Growth Optimization
- Sales Process Transformation
- Enterprise Sales Leadership
Accomplishments
- President's Club: 8-time recipient (2014 - 2022), APAC Sales Rep of the Year (2016, 2017), Global Accounts MVP (2016), Highest Percentage to Annual Quota Globally (2016)
Timeline
Vice President of Growth Sales, Americas
Informa TechTarget
01.2025 - Current
Vice President of Sales, APAC
TechTarget (Acquired by Informa)
10.2021 - 01.2025
Director of Sales & Country Manager Singapore
TechTarget
10.2019 - 10.2021
Sr. Account Director & SDR Manager, APAC
TechTarget
07.2010 - 10.2019
Bachelor of Science - Business Administration
American International College