Amaiya Howard
Alexandria,VA
Summary
Creative professional specializing in content creation, brand storytelling, and digital strategy. Demonstrated success in increasing engagement and improving visibility across multiple platforms.
Overview
9
9
years of professional experience
1
1
Certification
Work History
Social Media Manager / Event Assistant
Posh Way Events
Alexandria, VA
08.2018 - Current
- Produced engaging videos and images for social media platforms to enhance user engagement.
- Implemented comprehensive marketing strategies, achieving an average 25% growth in outreach quarterly.
- Designed graphics and promotional materials to boost campaign visibility and interaction.
- Created engaging content for multiple social media platforms, such as Twitter, Instagram, Facebook, and LinkedIn.
Marketing & Communications Specialist
Friendship Retirement Community
Roanoke, VA
10.2024 - 07.2025
- Boosted average post reach by 41% in three months through targeted strategies.
- Increased Facebook follower base by 2.4% while enhancing post engagement rate by 34.8%.
- Implemented social media strategies and managed content calendars to maximize audience interaction.
- Created multimedia content and updated website to support strategic goals.
- Authored blog posts on senior living to enhance SEO and drive audience engagement.
- Organized community events, fundraisers, and volunteer initiatives to promote local involvement.
- Collaborated with Advancement team on promotions and sponsorships to elevate visibility.
Multi-Media Journalist/Reporter
WDBJ7
Roanoke, VA
05.2023 - 09.2024
- Researched and reported news stories on-air and online with creativity and accuracy.
- Developed exclusive local interest stories to align with station objectives.
- Reported live during breaking news events to deliver timely updates.
- Created multimedia content for web platforms using video footage and audio recordings.
- Attended community events and spoke to enhance viewer engagement.
Digital Assistant
James Cabell Branch Library
Richmond, VA
08.2019 - 05.2023
- Scanned and digitized physical documents, photographs, and multimedia materials.
- Ensured quality, accuracy, and organization of digital files with proper metadata.
- Operated specialized software and equipment to convert physical media into digital formats.
- Maintained detailed records of digitization activities, and tracked project progress.
Conference Assistant
VCU Residential Life & Housing
Richmond, VA
05.2022 - 09.2022
- Acted as liaison with Summer Conference Team to ensure seamless conference operations.
- Facilitated communication among speakers, sponsors, vendors, and staff for coordinated events.
- Produced conference materials such as name tags, brochures, and handouts for attendees.
- Represented Conference Services in residence halls, assisting guests with event inquiries.
Sales Associate
Posh Style Boutique
Camp Springs, MD
05.2016 - 04.2020
- Addressed customer inquiries effectively to deliver exceptional service.
- Maintained organized and visually appealing sales floor through strategic merchandising.
- Executed accurate cash and card transactions at point of sale.
- Processed new inventory by tagging, pricing, and displaying arrivals.
Education
Bachelor of Science - Mass Communications
Virginia Commonwealth University
Richmond, VA05-2023
Bachelor of Arts - Theatre
Virginia Commonwealth University
Richmond, VA05-2023
Skills
- Adobe Creative Suite
- Microsoft Word
- Microsoft Excel
- Marketing strategy
- Final Cut Pro
- Canva
- Meta Business Suite
- Hootsuite
- Mailchimp
- Digital marketing
- Google Analytics
- SEO optimization
- Brand development
Certification
- Digital Marketing, Hubspot
- Google Analytics for beginners, Google
- Marketing with Canva, Canva
References
References available upon request.
Timeline
Marketing & Communications Specialist
Friendship Retirement Community
10.2024 - 07.2025
Multi-Media Journalist/Reporter
WDBJ7
05.2023 - 09.2024
Conference Assistant
VCU Residential Life & Housing
05.2022 - 09.2022
Digital Assistant
James Cabell Branch Library
08.2019 - 05.2023
Social Media Manager / Event Assistant
Posh Way Events
08.2018 - Current
Sales Associate
Posh Style Boutique
05.2016 - 04.2020
Bachelor of Science - Mass Communications
Virginia Commonwealth University
Bachelor of Arts - Theatre
Virginia Commonwealth University
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