Amanda Armstrong
Collingswood
Summary
Organized and dependable candidate successful at managing multiple priorities with a positive attitude. Well-known for creating positive relationships with cross-functional teams while setting clear expectations for operational processes.
Overview
13
13
years of professional experience
Work History
Senior Manager Marketing Operations
Urban Outfitters, Inc.
Philadelphia, PA
03.2023 - Current
- Manage digital asset requests for brand marketing campaigns, weekly full price marketing, promotional campaigns and special projects. Organize briefs and submit to creative team and assign timelines for completion.
- Main point person and liaison between digital marketing, merchandisers and creative teams, understanding all teams' needs and communicating clear expectations for each request and for each platform.
- Create, maintain and update formats as needed of multiple marketing overview documents used by cross-functional teams.
- Created, lead and moderated monthly Marketing Efficiencies Meeting where 30+ team members meet to discuss new processes, pain points with current processes and solutions and be an open forum to present department initiatives that impact multiple teams.
- Lead weekly meeting with cross-functional partners to review Monthly Marketing Calendar - including upcoming promotional campaigns, large brand campaign launches and UO Rewards loyalty program marketing.
- Self trained in Basecamp, implemented this platform as the main organizational tool for all cross-functional teams. This has streamlined requests, provides transparency for timelines and holds teams accountable for deadlines.
- Work closely with senior leadership and manager to schedule campaign kick off meetings, setting clear agendas and create realistic timelines. Lead and owned meetings and timelines for recent campaigns for Black History Month, Singles Day, Giving Tuesday, and ongoing internal brand and program revamps.
- QA and edit all deliverables prior to handing over to internal and external teams.
- Train cross-functional team new hires on all marketing operational processes, documents and Basecamp.
Senior Manager Marketing Planning
Urban Outfitters, Inc.
Philadelphia, PA
04.2022 - 03.2023
- Liaison between cross-functional marketing teams, creative and merchandising.
- Manage Marketing Planning Assistant and guide them in main focuses of international (localised) marketing, QA of all assets and follow ups with teams on missed deadlines.
- Strong focus on Promotional campaigns, attending promo meetings, understanding senior leaderships' expectations of marketing scope and compiling asset needs from all teams. Present campaign needs to creative team and create timelines for copy completion, imagery needs and asset handover to digital marketing teams.
Marketing Planning Manager
Urban Outfitters, Inc.
Philadelphia, PA
03.2019 - 04.2022
Project Manger Marketing Planning
Urban Outfitters, Inc.
Philadelphia, PA
03.2016 - 03.2019
Assistant Project Manager
Urban Outfitters, Inc.
Philadelphia, PA
06.2015 - 03.2016
Associate Buyer
Urban Outfitters, Inc.
Philadelphia, PA
10.2012 - 01.2015
- Responsible for a $13M business, successfully beating Sales and Gross Margin goals and growing key businesses by +177%.
- Partner with Planning team on a daily and weekly basis to analyze sales and determine growth opportunities for future months and seasons.
- Create Assortment Line Plans taking into consideration seasonal concept, business analysis from past seasons and current successes. Present Line Plan to Design team.
- Partner with Design team to brainstorm and determine makeup of assortment.
- Present Final Product Assortment to Senior Management team using knowledge of competitive analysis, trends and current successes to convey the vision for the assortment.
Assistant Buyer
Urban Outfitters, Inc.
Philadelphia, PA
12.2010 - 10.2012
Education
Bachelor of Science - Fashion Merchandising
Philadelphia University
Philadelphia, PA05.2007
Skills
- Multitasker
- Clear communicator
- Ability to prioritize and shift gears when needed
- Team player, understanding needs of various types of teams
- Basecamp
- Gantt Charts
- Jira
- Google Suite
- Microsoft Office
- InDesign
- Management experience
Timeline
Senior Manager Marketing Operations
Urban Outfitters, Inc.
03.2023 - Current
Senior Manager Marketing Planning
Urban Outfitters, Inc.
04.2022 - 03.2023
Marketing Planning Manager
Urban Outfitters, Inc.
03.2019 - 04.2022
Project Manger Marketing Planning
Urban Outfitters, Inc.
03.2016 - 03.2019
Assistant Project Manager
Urban Outfitters, Inc.
06.2015 - 03.2016
Associate Buyer
Urban Outfitters, Inc.
10.2012 - 01.2015
Assistant Buyer
Urban Outfitters, Inc.
12.2010 - 10.2012
Bachelor of Science - Fashion Merchandising
Philadelphia University