Salesforce
Danita Fleck
San Diego,California
Summary
Accomplished in marketing and sales operations, project management and cross-functional team leadership to drive effectiveness. Implements strategic integrations and optimizes processes, enhances data-driven decision-making. Expertise in change management and operational to deliver impactful results. Skilled at planning, implementing and overseeing key improvements to drive business growth and efficiency. Analytical problem-solver with talents for organizing and communicating, as well as excellent customer relations aptitude and relationship-building skills. Dedicated to applying training and monitoring abilities to enhance engagement and boost performance.
Overview
39
39
years of professional experience
Work History
Senior Manager Marketing Operations
Gigamon
01.2014 - Current
- In a key role driving transformation and growth, gathers critical requirements, leads pilot programs, oversees strategic integrations with Salesforce and other best-in-class tools like Salesloft, ZoomInfo, and 6sense.
- Leads user acceptance testing, launches new features, and ensure seamless, global adoption by Marketing and Sales teams.
- Supports high-impact, revenue-generating campaigns across business development, demand generation, field marketing, and partner marketing, and directly contributes to business growth.
- Primary expert and point of contact for platforms like LinkedIn Sales Navigator, Slack, Drift, SurveyMonkey, Lusha, Hootsuite Amplify, Orum, and Coach360, enables teams to maximize efficiency and tools ROI.
- Delivers comprehensive onboarding and training globally, while developing customized reports and dashboards that optimize workflows and fuel data-driven decision-making.
- With a relentless focus on continuous improvement, evaluates, pilots, and implements new tools and best practices, ensuring team effectiveness.
- Acquires and enriches data to drive demand generation, provide actionable insights, deploy smarter strategies and stronger performance.
- Develops and delivers ad hoc reporting and advanced metrics dashboards to provide critical insights for Sales and Marketing teams, driving strategic decisions.
- Proactively identifies and resolves data anomalies, ensuring data integrity and maintaining consistently high standards of data quality across all platforms.
Marketing Analyst
Extreme Networks
07.2011 - 01.2014
- Responsible for price list administration, pricing analysis, product lifecycle management support, product management analysis, sales inventory and operations planning, promotions support and analysis, and field marketing support.
- Administrator for Salesforce, Business Intelligence, Dun and Bradstreet, and Jive applications.
Senior IT Business Analyst for Sales & Marketing
Extreme Networks
06.2006 - 07.2011
- IT “ambassador” for Salesforce and Business Intelligence applications for Sales and Marketing. Developed effective relationships with key stakeholders and users.
- Planned, tested, reviewed, and communicated all support and development activities.
- Lead and managed major initiatives in Sales, Marketing, Channel Management, and Channel Finance. Reviewed, evaluated and drove clarification of business requirements.
- Provided innovative workable solutions to wide range of business and technical problems.
Sr Biz Analyst & Project Manager Sales Operations
Altera (now Intel)
12.2000 - 06.2006
- Managed requirements development, evaluated applications, designed enhancements, re-engineered business processes, tested applications, validated data, implemented, trained, and supported business processes and software solutions to meet sales and marketing goals, implemented enterprise-wide applications via LAN, Intranet and Extranet. Facilitated ERP blueprinting requirements gathering workshops.
- Testing coordinator for CRM implementation with Microsoft SharePoint and data warehouse.
- Project manager for demand planning/forecasting implementations.
- Project manager for customized CRM module for global distributor design registration and margin enhancement program for sales, marketing, and business partners.
- Project manager for global Supply Chain Visibility project using EDI and ERP applications to provide distributor, end customer, and contract manufacturer order, backorder, and forecast data for forecasting.
Project Leader Integrated Logistics Systems
Perseco (now HAVI Global Systems)
01.1998 - 04.2000
- Managed development and maintenance of McDonald's Corporation Logistics Integrator for corporate headquarters, restaurants, distribution centers, warehouses and suppliers. Supervised/trained developers, analysts, contractors and consultants (5).
- Managed application development/maintenance, identified user requirements, wrote technical specifications, identified/documented business processes, developed test scripts, performed beta testing with software vendors/developers, performed user acceptance testing, validated data stores, and developed/delivered reporting outputs utilizing UNIX client/server, Oracle data warehouse and operational data stores using forecasting and statistical applications.
- Supported interim forecasting system application, forecast creation/validation, forecast retention/archive, operational/promotional forecast accuracy measurements, location data validation, and planned historical data gathering.
Manager Technical Operations
Morgan Stanley, Dean Witter, Discover, Novus Svcs
01.1996 - 12.1997
- Managed Customer Information Group marketing information system user support and testing. Supervised and trained programmers, contractors, and business analysts (7).
- Developed and maintained legacy marketing information system, identified user requirements, wrote technical specifications, developed and tested data queries, created and delivered files and reports utilizing: client/server, Oracle databases, and data warehouse applications.
- Supported customer acquisition and promotion analyses, promotion fulfillment, telemarketing campaign analyses, segmentation, and profitability analyses.
- Developed and disseminated marketing systems information and documentation.
- Managed user acceptance testing for new billing system interfaces.
- Led Administration, Planning, and Quality Process Improvement Team.
Manager Corporate Information Technology
Ameritech Services (now AT&T)
01.1986 - 12.1996
- Managed information delivery from corporate marketing and decision support systems. Developed enhancements, wrote technical specifications, and performed testing; developed data reporting queries per client requirements; delivered files and reports utilizing data warehouses, SQL, and Microsoft Excel.
- Managed development, production and distribution of over 1,000 monthly reports and files.
- Trained administrators and analysts (3). Edited system documentation and delivered systems overviews, developed and implemented change management, issue management, and project library methods and procedures.
- Promoted from other positions in Network Services, Labor Relations, Corporate Publishing, Legal, and Finance and Administration.
Education
MBA - Marketing
Lewis University
Romeoville, ILMaster of Arts - Art History & Biology
Knox College
Galesburg, ILSkills
- Project Management
- Cross-Functional Team Leadership
- Change Management
- Marketing Operations
- Sales Operations
Software
Salesloft
6Sense
LinkedIn Sales Navigator
ZoomInfo
Lusha
Hootsuite Amplify
Bombora
Drift
Coach360
Marketo
Mindtickle
Mondaycom
Confluence
SharePoint
Slack
Orum
SurveyMonkey
Workfront
Zoom
Timeline
Senior Manager Marketing Operations
Gigamon
01.2014 - Current
Marketing Analyst
Extreme Networks
07.2011 - 01.2014
Senior IT Business Analyst for Sales & Marketing
Extreme Networks
06.2006 - 07.2011
Sr Biz Analyst & Project Manager Sales Operations
Altera (now Intel)
12.2000 - 06.2006
Project Leader Integrated Logistics Systems
Perseco (now HAVI Global Systems)
01.1998 - 04.2000
Manager Technical Operations
Morgan Stanley, Dean Witter, Discover, Novus Svcs
01.1996 - 12.1997
Manager Corporate Information Technology
Ameritech Services (now AT&T)
01.1986 - 12.1996
MBA - Marketing
Lewis University
Master of Arts - Art History & Biology
Knox College